KoMarketing Associates

JANUARY 11, 2018

As you grow, you can focus more on the finer aspects of the social platform, such as including more hashtags and even doing live broadcasts. Digital users today appreciate transparency and seeing how companies actually work from day to day. Event & Tradeshow Videos. Video is also a good choice for events.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). Embrace hybrid events.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

illumin

OCTOBER 18, 2023

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. The first ever live streamed event was a Severe Tire Damage concert in 1993, an American garage rock band. By 2000, RealPlayer had 215 million users.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Televerde

SEPTEMBER 29, 2020

Now, these interactions must take place virtually, and companies must rethink their event data strategy. Large-format events are an invaluable networking platform. Businesses count on these gatherings for lead generation and sales growth. Luckily, in the face of lockdowns, digital events are still a possibility.

Lead Scoring 59

Lead Scoring Lead Ranking Leads Lead 59

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Zoominfo

JUNE 20, 2019

US Internet users list these platforms as their preferred platform for consuming live video: Facebook Live (17%), Meerkat (17%), YouTube Live (16%), Younow (16%), Snapchat (12%), Twitter (12%), Periscope (9%), Others (9%) ( source ). 36% of internet users said they watched live video as of November 2016 ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Martech

FEBRUARY 9, 2024

These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. For consumer brands, it’s an opportunity to glean deep insights into user behavior, preferences, and emerging trends in niche groups.

Communities 98

Communities Top of Funnel Word of Mouth Enterprise Management 98

KoMarketing Associates

JANUARY 13, 2021

And, of course, Facebook still dwarfs every other platform in terms of the size of its user base and how much time they spend on the platform. We can host virtual events on Facebook, too. When Apple’s iOS 14 goes live, it will ask users if they want to opt-out of tracking. The iOS 14 Privacy Update.

Facebook 293

Facebook B2B Marketing Practices B2B 293

Launch Marketing

AUGUST 23, 2023

Using an agency as a primary or even secondary resource is a savvy way to ensure marketing efforts can keep up with lead generation, new product launches and cyclical sales cycles. Some VPs are well-versed in demand generation, while others are brand marketers. A VP of Marketing doesn’t need to be an expert in all marketing practices.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Digilant

DECEMBER 7, 2023

Not only will this boost performance, but it will also improve the user experience, leaving a positive connotation between your brand and the consumers. As these games continue to rise in popularity, streaming platforms are looking for more ways to engage consumers outside of these live events. Take Twitch for example.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Onalytica B2B

NOVEMBER 15, 2018

Broadcasters. Broadcast less and appreciate feedback more. They can be good event speakers, but this is not guaranteed. • High Topical Authority on niche topics. • 20+ Original Posts per month. • High Post / Share Ratio. • Referenced in news articles, blogs and forums. . • High Post / Share Ratio.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. It showed that live streaming an event can actually lead to an increase of 63% in regard to favourability. Furthermore, live videos are also showing signs of reputational benefits.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Bluetext

MARCH 19, 2024

Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement. Harness LinkedIn Live for Engaging Content Harness the power of LinkedIn Live to broadcast live events, Q&A sessions, and industry discussions to your professional network.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Hubspot

MARCH 30, 2020

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. Warning: Twitch can get highly addicting. Who uses Twitch?

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Martech

DECEMBER 6, 2023

With ~230 million users in the U.S. This is because viewers used to consistently tune in to their favorite newscast, weekly sitcom or sports broadcast, offering the possibility of reaching millions of eyeballs with one advertisement. titles”), seasonal moments and specific live events. And it looks like CTV is coming out on top.

Advertising Agencies 91

Advertising Agencies Advertisements Advertising Television marketing 91

SmartBug Media

MARCH 15, 2024

Content creation: Simple content such as social media updates and product descriptions can be generated by AI. Another emerging trend is the use of user-generated content (UGC). Consider running a poll to invite people to express their opinions or broadcasting a live video to announce a new offering in real time.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Navigate the Channel

AUGUST 7, 2023

Beacons are small hardware devices equipped with Bluetooth technology that broadcast signals to smartphones within their proximity. When a user’s smartphone comes within range of a beacon, it triggers the associated app to deliver relevant content or notifications. How Do Beacons Work?

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Navigate the Channel

JANUARY 18, 2024

Selecting a Striking Profile Picture : Your profile picture is often the first visual impression users have of your brand on X. You can update this image periodically to showcase different aspects of your business, such as new products, upcoming events, or current promotions. For most businesses, this would be your logo.

Business 65

Business Ideal Customer Profiles Social Media Profiling 65

Sprout Social

FEBRUARY 7, 2023

According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. First, advocacy enables you to scale and amplify your best performing content so you can generate qualified leads without straining your ad budget. And employees want to post about their companies.

Stats 91

Stats Buy Budget Programs Sales Qualified Leads 91

Vidyard

JUNE 12, 2020

Today, with a global community of 1 billion users , Instagram is one of the world’s most dominant social platforms for video. It’s not just users who love Instagram. Since 2013 , users have been able to upload videos right to their feeds. And users love the feature: More than 500 million people use Stories every day.

Video Marketing 112

Video Marketing Business Broadcasting Verticals 112

Adobe Experience Cloud Blog

MARCH 14, 2017

From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. Other formats that work well for live streams are exclusive, behind-the-scenes access to events and Q&A sessions between hosts and guests. update on Twitter. Engagement.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Envy

NOVEMBER 18, 2019

Almost half of BrightTalk users engage with the platform once a week, and another 31% do so every month, while 78% of visitors watch an average of more than one hour of content per week on BrightTalk. BrightTalk Webinar also helps you to participate in top industry events through the BrightTalk Summits feature. A Range of Price Points.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Biznology

SEPTEMBER 25, 2017

Shared life spaces is a new generation for always-on communications. Facebook’s “daily active users” (DAU) has reached 1.3 Its “monthly active users” (MAU) is over 2 billion. of its users. 1 in every 5 Facebook videos is a live broadcast, created by Facebook users to share daily moments between individuals and groups.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Sprout Social

OCTOBER 5, 2022

Halloween is bewitching social media users. Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. These hashtags are used on a variety of posts, from event and giveaway announcements to Halloweencore decoration inspiration.

Social Media 112

Social Media Tagging Broadcasting Communities 112

KoMarketing Associates

OCTOBER 19, 2017

Weibo is one of the leading social media platforms in China – and it continues to grow its audience and user base. Between June 2016 to March 2017, the monthly active users of Weibo grew by 20 percent from 282 million to 340 million. Other users have adopted the hashtag and now there are more than 320,000 posts on the topic.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Choozle

JANUARY 23, 2024

In this exploration of the event, we delve into the numbers, hot topics, and key takeaways for retail, streaming, AI, and advertising, shedding light on the ever-evolving world of technology. CES 2024 By the Numbers As we reflect on CES 2024, the sheer magnitude of the event is apparent through the numbers that define its scale and influence.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Martech Advisor

MARCH 22, 2020

While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. Broadcast media. Exhibitions and outdoor events. Inbound Vs Outbound marketing channels differ in their approach and goals.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Other platforms are more general, with a vast audience reach. billion active users. Video has become even more popular among social users in this environment. Social media marketing.

Tools 232

Tools Social Media Social Networks Work Management 232

ClearVoice

FEBRUARY 22, 2023

They allow you to reach a wider audience, improve your brand’s credibility, and generate high-value leads. Thanks to modern conferencing apps, content marketing tools, and event promotion platforms. Webinars also rose in popularity as an alternative to in-person events during the pandemic. Webinars are powerful marketing tools.

Webinar Metrics 59

Webinar Metrics Marketing & Strategy Allocation Paid Search Agency 59

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

Communities 101

Communities Brand Identity Branding Google 101

Circle Studio

NOVEMBER 24, 2020

And the events of 2020 have driven a significant increase in user demand for digital and digital consumption—growing trends that have been building for many years now. Some of the factors behind that include the enormous generational change in the workforce and the rapid pace of change brought on by technological advancement.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Hubspot

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. Local community groups help them succeed.

Communities 99

Communities Brand Identity Branding Google 99

Optinmonster

FEBRUARY 19, 2024

Do you want to learn how to use Twitter for lead generation? In this post, I’ll share insights on how to generate leads on X (formerly Twitter) and why it’s a great platform for business. Why Should You Use X for Lead Generation? X currently has about 421 million monthly active users (MAUs). million monetizable MAUs.

Paid Content 94

Paid Content Lead Generation Lead Scoring Lead Ranking 94

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. Starting up a Twitter page for your company is easy. Networking.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

Huptech Web

NOVEMBER 25, 2022

Rise of Virtual Events. Leveraging User-Generated Content. Augmenting User Experience With Augmented Reality. Based on the search engine system, Google will decide whether a page would make a well-featured snippet highlight for a specific request or query searched by a user. Rise of Virtual Events.

Marketing AI 97

Marketing AI Trends Advertising Agencies Paid Search Agency 97