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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. depending on whether ads are shown during live events (such as sports, concerts, etc.),

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Could happy advertisers be the key to connected TV success? by MNTN

Martech

For years, CTV and linear television have been battling it out for viewership numbers. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. titles”), seasonal moments and specific live events.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. CTV opportunities for special events. It allows us to tap into multiple pools of inventory and execute campaigns around these types of events at scale.

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Making the Most of the Women’s World Cup 2023

Digilant

This will mark the first time Australia and New Zealand co-host matches and the first time the event will occur in the Southern Hemisphere. This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. million U.S.

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Making the Most of the Women’s World Cup 2023

Digilant

This will mark the first time Australia and New Zealand co-host matches and the first time the event will occur in the Southern Hemisphere. This approach enables Fox — and its partner advertisers — to stay in step with viewership trends, driving reach amongst those who prefer broadcast television and cord cutters. million U.S.

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22 Live Streaming Statistics for B2B Marketers

Zoominfo

Behind-the-scenes access is a huge draw for 87% of audiences, who would prefer to watch online vs. on traditional television if it meant more behind-the-scenes content ( source ). Video quality is the most important factor for 67% of viewers when watching a live stream broadcast ( source ). Factors to consider when live streaming.