Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

Linkedin 64

Linkedin Features Broadcasting Communities 64

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

SpotMe Blog

AUGUST 30, 2021

Your virtual conference or hybrid event is right around the corner. What can you do to ensure everything runs smoothly on the event day? Run a virtual event rehearsal. . Live streaming always comes with some risk, but virtual event prep can set you up for success. . Why are Virtual Event Rehearsals so Important?

Webinar Metrics 52

Webinar Metrics Conference Internet Marketing Planning 52

FMG Suite

APRIL 15, 2021

Event marketing is a marathon, not a sprint. It takes a lot of planning and preparation to get an audience to join your event—and your FMG Suite tools can help. Leverage your marketing tools to both encourage people to attend and engage attendees afterward. Watch our webinar replay to learn: What is an event strategy.

Multi-Channel 52

Multi-Channel Webinar Metrics Event Marketing Planning 52

Launch Marketing

AUGUST 23, 2023

Outside of the standard skills, experience and education requirements, every marketing leader should embody a series of personal characteristics to bring success to an organization.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Zoominfo

OCTOBER 13, 2023

Many ZoomInfo customers see great success pivoting to an inbound sales and marketing motion across Germany and other DACH regions. Driving traffic to your website via digital advertising, event marketing and other non-broadcast channels can create more inbound traffic.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. Yet 70 percent consider the social engagement and other viral efforts important to an event’s overall success.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Webbiquity

MAY 25, 2021

public broadcast models. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. Tom: Again, I’ve been focused mostly on those “big four” platforms.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

SEPTEMBER 7, 2022

In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. Events, events, events. Events have been a mainstay in B2B teams’ marketing mix. enterprise event solution that integrates with Microsoft Teams. ” Get MarTech!

Enterprise Management 106

Enterprise Management B2B Marketing B2B Marketing Management 106

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video Before the Event 2.1

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

SmartBug Media

MARCH 24, 2020

For B2C, you might want to think about event marketing if you have a particular event going on, or you could go behind the scenes to announce a new product. As far as B2B, there are some overlaps with events or behind the scenes, but think more along the lines of announcements—maybe big things are happening in your company.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. “The Holograms on stage. Holograms in live conferencing.

Event Marketing 124

Event Marketing Planning Broadcasting Ideal Customer Profiles 124

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Insider Interviews

JUNE 4, 2020

She personally has been visible for her innovative, and appropriately "disruptive" approaches to marketing the new service, but more recently she's been seen in various trades and on panels describing how they've embraced broadcast TV campaigns for the first time.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

The Customer

JUNE 4, 2020

She personally has been visible for her innovative, and appropriately “disruptive” approaches to marketing the new service, but more recently she’s been seen in various trades and on panels describing how they’ve embraced broadcast TV campaigns for the first time.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Hubspot

SEPTEMBER 21, 2015

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online ( lots of conversation online) is a huge validation.

Twitter 28

Twitter Trends Tips Social Media 28

Onalytica B2B

JANUARY 30, 2018

Or is this unfair since Devumi are just fulfilling a demand within the market? Or do we blame the brands, viewing influencers as a means to an end and a broadcasting platform – a method no different to advertising, prioritising metrics such as followers and likes that are easy to track. 2) Engaged audience data.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Brandpoint

OCTOBER 28, 2019

Community-based marketing and relationship building. Marketing is becoming more of a one-to-one relationship between customer and brand. Companies who continue into 2020 acting as broadcasters only will miss out on this shift in consumer behavior. Events, online and off. What to do now?

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video Before the Event 2.1

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Hubspot

OCTOBER 21, 2013

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. 4) Broaden what socializing an event means. Here’s how.

Work Management 28

Work Management Social Media Marketing Management Press 28

Heinz Marketing

AUGUST 17, 2020

This week’s episode is entitled “ Successful Event Pivots: Best Practices and Lessons from Will Curran “ Will , is the Founder and Chief Event Einstein at Endless Events. We talk about what it’s looked like the last few months as he’s worked with clients to create engaging events online.

Top of Funnel 127

Top of Funnel Work Management Lead Ranking Trade Show 127

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 132

ROI B2B Thought Leadership Top of Funnel Thought Leadership 132

ClearVoice

SEPTEMBER 4, 2020

Two-thirds of viewers of livestreamed events purchased a ticket to a similar event. 20 percent of Facebook videos are live broadcasts. Content marketing statistics for lead generation. Email marketing and event marketing are the two most commonly used B2B lead generation strategies. Livestream ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SpotMe Blog

APRIL 27, 2022

The global pandemic has driven everyone in every sector to get creative, especially those in the event space. While many shifted to a completely virtual event strategy in 2020, some sense of normalcy in 2022 has introduced a new and popular event trend, hybrid events. That’s where hybrid event studios come in.

Marketing Management 52

Marketing Management Broadcasting Paid Search Agency Conference 52

SpotMe Blog

MAY 24, 2021

Successful events are backed by a ton of moving pieces. Fortunately, we have sophisticated software available today that helps us manage and plan events seamlessly, with each tool serving its own unique purpose. Which tools are best for managing the event, and which are ideal for planning? Event managers are executing the event.

Work Management 97

Work Management Marketing Management Budget Programs Software 97

Adobe Experience Cloud Blog

JUNE 28, 2013

As you can imagine, this technology is not just useful for live broadcasts, it can easily be used for pre-prepared videos and presentations. Webinar Winning: Secrets of a Weatherman was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

Webinar Metrics 48

Webinar Metrics Marketo Top of Funnel Broadcasting 48

markempa

JUNE 6, 2006

A podcast version of the show is available via iTunes or the host website RSSRay.com. During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale , thats being released next week. A podcast version of the show is available via iTunes or the host website RSSRay.com.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Broadcast media. The site still has 10-year-old blog posts and announcements about events long past consuming crawl budget, with no SEO benefit or value to site visitors. Sales-generated leads.

Paid Content 322

Paid Content Paid Search Agency Advertising Agencies Planning 322

Televerde

SEPTEMBER 30, 2020

Many businesses count on in-person events for lead generation and sales growth. With live meetings on hold indefinitely, CMOs must shift their focus to marketing via virtual events. One virtual event platform has seen over 52,000 events since March. 5 Steps to Hosting a Successful Virtual Event for CMOs.

Paid Search Agency 85

Paid Search Agency Broadcasting Trade Show Advertising Agencies 85

Launch Marketing

FEBRUARY 13, 2019

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. However, realizing the full return on investment for your next event requires more than an in-depth presentation or an eye-catching booth. Pre-event marketing.

ROI 49

ROI B2B Thought Leadership Thought Leadership Digital Marketing Funnels 49

Martech

DECEMBER 27, 2021

Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises. This addition caps off a series of events upgrades Zoom has implemented throughout 2021. Why we care.

Video Marketing 134

Video Marketing Product Broadcasting Startups 134

Marketing Insider Group

JANUARY 26, 2021

Don’t broadcast. Traditional Marketing Channels. Traditional marketing methods have been a staple in the industry for decades and most are still in use. Direct mail, event marketing, television spots, and print advertising are still a core focus for many marketers. Curate content from other sources.

Marketing Budget Creation 341

Marketing Budget Creation Marketing Budget Planning Budget Programs 341

Single Grain

MAY 12, 2020

You can create different types of culture videos, such as office pranks, brainstorming sessions or after-work events. If you’re new to the game, you can think of webinars as a free live event , which you set up with some simple calendar invites. The answer is an event video : It’s part webinar, part vlog, part promotional video.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Choozle

JULY 9, 2021

Millions of people have been patiently waiting for the return of the most extraordinary sporting event held every four years, the Summer Olympics. The 2021 Olympics are expected to be a landmark event for the growth of digital advertising. This is why an omnichannel strategy is so important for a massive event like this.

Marketing & Strategy 78

Marketing & Strategy Mobile Advertising Emarketing Television marketing 78

Valasys

NOVEMBER 28, 2023

Print and broadcast media, the cornerstones of this strategy, still hold the attention of people all over the world. Event Marketing: Bringing Brands to Life Businesses look to Event Marketing for a fully immersive experience.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Hubspot

FEBRUARY 8, 2011

Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. Is this just data for the sake of more data, or should big event marketing be put to the same measurements as everything else?

Social Media 28

Social Media Paid Search Agency Ads Media 28