How a fearless content marketing strategy paid off Under Armour, IBM, and GE
Tomorrow People
OCTOBER 24, 2017
Taco Bell: Becoming a Broadcaster. Not exactly a nimble startup. Then in 2015, GE broke the mould again by launching a fictional sci-fi podcast, creatively positioning themselves as technological forward thinkers with an engaging story of a cryptography team investigating alien activity. GE: The Brand as Media Company.
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