Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Liveintent

SEPTEMBER 23, 2020

Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts. Download our eBook to learn how publishers and advertisers are discovering new windows of opportunity to retain and grow relationships with customers during this time. Entertain to engage.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Hubspot

MAY 21, 2020

So I figured — why not launch a podcast called "Students vs. Startups … Showdown on the Potomac?". Ultimately, the podcast's failure boiled down to five major factors. Here, let's dive into the five factors that led to the failure of my first podcast, and what you can learn from them. Ensure your podcast can show up in search.

Startups 84

Startups Trade Show Broadcasting Paid Search Agency 84

Digilant

JUNE 28, 2022

Download our guide “How to Prepare for the Cookieless Future” here. Many are finding real promise in cookie-free solutions like connected TV (CTV) and over-the-top (OTT) advertising, as well as digital audio and podcast ads. Think podcasts, music streaming services, and so on. CTV and OTT Advertising.

Paid Search Agency 52

Paid Search Agency Top of Funnel Tactics Ads 52

Tomorrow People

OCTOBER 24, 2017

Taco Bell: Becoming a Broadcaster. Then in 2015, GE broke the mould again by launching a fictional sci-fi podcast, creatively positioning themselves as technological forward thinkers with an engaging story of a cryptography team investigating alien activity. The podcast reached number one on iTunes and had 3 million downloads.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Convince & Convert

MARCH 15, 2016

Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

JANUARY 8, 2021

Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry. Download the free kit to access slide decks, a hype video, recorded presentations, recommended exercises and resources for writing effective sales scripts.

Training 141

Training Top of Funnel Resources Work Management 141

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Hubspot

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 94

Skype Tools Bundling Pricing 94

Vidyard

JULY 11, 2019

One person who does a great job at this is Amy Porterfield, host of the Online Marketing Made Easy podcast and co-author of the book Facebook Marketing All-in-One for Dummies. First, she states her topic for the broadcast. Once your broadcast has been scheduled, Facebook will send out a notification to your followers.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Locally Hosted Video Player feature to share high-quality video content.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Porch Group Media

NOVEMBER 4, 2022

These are most often videos that are streamed via apps that are downloaded. Video Podcast] The Rise of CTV Advertising. Connected TV is well known to provide a broadcast-quality advertisement experience. It is used to stream digital videos at the convenience of the viewer. 3 Key Benefits of CTV Marketing and Advertising.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

ConvertKit

JULY 14, 2021

If someone downloads the dog ebook, they’re placed in a “dog” segment. If they download the cat ebook, they’re placed in a “cat” segment. Then, each time the pet photographer releases a new course or event about a particular pet, they can send a broadcast to everyone with the relevant tag.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Vidyard

JULY 11, 2019

One person who does a great job at this is Amy Porterfield, host of the Online Marketing Made Easy podcast and co-author of the book Facebook Marketing All-in-One for Dummies. First, she states her topic for the broadcast. Once your broadcast has been scheduled, Facebook will send out a notification to your followers.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

SmartBug Media

MARCH 24, 2020

You can take the audio portion and use it as a podcast. Add a title and a description for your broadcast (Make it compelling and tell your audience exactly what they're going to get out of your broadcast.). You cannot boost anything until after your broadcast ends. After Your Live Broadcast. Choose a date and time.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Download the audio file: [link].

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Here’s a convenient embed for you to access the show (you can also download the 41.6MB episode). Ergo, the gorgeous title of episode 45 of For Immediate Release: I’m An Influencer, Pay Me More!

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Please Support Our Sponsors. Listen Now.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Hubspot

SEPTEMBER 24, 2019

“ Disgraceland ” by Jake Brennan has been one of my favorite podcasts since the first episode. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. The debate between traditional and digital marketing is long and lasting.

Paid Search Agency 78

Paid Search Agency Classified Ads Marketing & Strategy Paid Social Agency 78

Hubspot

MARCH 8, 2017

Introducing "Posts as a Podcast": Explore something new on your daily commute, at the gym, or from the comfort of your desk. We're turning our favorite posts into bite-sized podcasts for your listening pleasure. Yes -- I'm speaking of the era when music wasn't a downloadable, streaming product. Broadcast Radio.

Peer-to-peer 77

Peer-to-peer Broadcasting Copyright P2P 77

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Click the play button to listen here: Download the audio file: [link].

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Vidyard

JANUARY 8, 2021

SalesLabs: B2B Sales Training for Modern Sales Teams Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry. For now, here’s a list of tech tools that we recommend.

Training 74

Training Top of Funnel Resources Work Management 74

Content Standard

APRIL 20, 2018

In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. For instance, while Nielsen segments out streaming music listeners and streaming podcast listeners, they lump together traditional broadcast, satellite radio, and the relatively new phenomenon of streaming radio.

Video Marketing 62

Video Marketing Content Marketing Planning Content 62

Hinge Marketing

MARCH 27, 2019

I can only imagine the rush of adrenaline those individuals must have felt hearing their name and their story broadcasted to eleven-thousand other professionals. He even structured his speech to be syndicated on his podcast. He even structured his speech to be syndicated on his podcast. B2B CX is Different than B2C.

Work Management 62

Work Management Marketing Management Service Buyer's Journey 62

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 130

Social Media Paid Search Agency Media Skype 130

Vidyard

JANUARY 8, 2021

SalesLabs: B2B Sales Training for Modern Sales Teams Based out of Europe, Thibaut Souyris at SalesLabs offers a wealth of online training tools, courses and downloadable sales training resources designed specifically for the tech industry. For now, here’s a list of tech tools that we recommend.

Training 65

Training Top of Funnel Resources Work Management 65

Envy

MARCH 11, 2019

Javvad Malik, as well as being a security advocate for AlienVault, is a well-known cyber security evangelist and broadcaster across social media on security industry news. This combination of articles and podcasts is an essential resource for anyone interested in cyber security as it relates to the Internet of Things. Twitter: @J4vv4D.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Click the play button to listen here: Download the audio file: [link].

Social Media 122

Social Media Media Marketing Budget Communities 122

Brandpoint

OCTOBER 28, 2019

However, if someone downloads something from your site, you may be able to use more direct, bottom-of-the-funnel messaging. For example, email your content out in an upcoming newsletter, advertise your email list on your podcast, and create a blog post about podcasting and mention yours. User-generated content.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

The Point

APRIL 21, 2010

Additional Resources – In the sidebar, Navicure presents downloadable information offers: white papers, ebooks, podcasts, as “additional resources” to blog readers. Each item is gated by a registration form, so all downloads automatically become sales leads and receive follow-up by a Navicure representative. *

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Optinmonster

JULY 15, 2021

Broadcasting emails to large groups. It gives you a stable and trusted business email setup to send broadcast and transactional emails. Trigger drip series and schedule broadcasts. MemberPress also allows you to connect to payment gateways, affiliate software, podcasting applications, and much more. Scheduling emails.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

Hubspot

SEPTEMBER 29, 2016

& Ireland marketers said traditional print, outdoor, and broadcast advertising was overrated. 12) Podcasts are seeing a resurgence in popularity: 18% of U.K. Download it here. & Ireland marketers include: generating more traffic and leads, and proving marketing’s ROI. Tweet this]. Least Effective Marketing Tactics.

Stats 28

Stats Planning Inbound Marketing Paid Search Agency 28

ConvertKit

MAY 10, 2019

Too many content creators make the mistake of sending the same email broadcasts and email sequences to everyone on their list. Products purchased or downloaded. An example could be that one subscriber comes from a content upgrade on your blog while another comes from the same opt-in that is promoted in your podcast notes.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

Too many content creators make the mistake of sending the same email broadcasts and email sequences to everyone on their list. Products purchased or downloaded. An example could be that one subscriber comes from a content upgrade on your blog while another comes from the same opt-in that is promoted in your podcast notes.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252