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#48 Broadcast Attribution with Brent Lightfoot from iHeart Media

LeadsRX

Learn from Brent Lightfoot, Vice President Research at iHeartMedia, as he discusses exactly how broadcast attribution is working in today’s landscape. ” Applying measurement tools, such as attribution, across all channels (including measuring lift from broadcast channels), and why it is so important. .”

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SAS announces AVOD ad management platform

Martech

Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well as those subscription video on demand (SVOD) channels that also carry some advertising. Combatting subscription fatigue.

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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

Without insight from these leaders, the marketing team will lack the fundamental knowledge needed to drive demand. What works today may falter tomorrow, demanding an exceptional VP of Marketing who views failure as an opportunity to uncover the best path forward.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Social media is this month’s Trend of the Year.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

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Is Conversational Content Finally a Reality?

Marketing Insider Group

While traditional tactics are losing steam, the demand for immediacy is on the rise. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. But, it’s not all doom and gloom. And we’re not talking about a small increase here – 64% year-over-year growth.

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Podcast Industry Notches Another Acquisition With The iHeartMedia-Triton Digital Deal

LeadsRX

radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat. Advertisers will demand proof of performance on these channels. iHeartMedia, the biggest U.S.