Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Moz has gotten significant engagement with existing and new customers through its content marketing webinar strategy. It’s an ideal platform to introduce your brand’s offering to prospective customers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. Marketers have to follow this space in order to meet many of their customers where they are.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 104

Zoominfo

JUNE 19, 2018

When your audience tunes in, show off the product’s features and explain how it will be valuable to customers. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. This provides a more immediate, convenient experience for customers. Host customer Q&As.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Sprout Social

NOVEMBER 18, 2020

Social media video ideas that engage customers. Check out these campaigns that use different video strategies to engage customers. 9 social media video ideas that engage customers. 10 Facebook Live Tips to Follow Before, During & After Your Broadcast. YouTube Video Tips. Instagram Video Tips.

Social Media 109

Social Media Paid Content Video Marketing Tips 109

Sprout Social

JANUARY 4, 2022

93% of companies have acquired new customer(s) via social media video. If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response. 73% of businesses report acquiring new customers from an Instagram Story. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

Content Marketing Institute

JANUARY 15, 2019

However, the most common are Facebook, Instagram, and YouTube. As soon as the live broadcast stops, make sure it’s readily available for replay. When you finish going live on YouTube, your footage is automatically uploaded to your channel. Facebook, Instagram, and YouTube let you give your video content a title and description.

Broadcasting 97

Broadcasting Youtube Landing Pages Ideal Customer Profiles 97

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

JULY 20, 2021

They wanted to engage their existing (and very loyal) customer base in creating user generated videos featuring Weber products. The process was extremely simple for us and our customers. What makes the Teester platform so valuable is that no training is needed for our customers. A spotlight on customers = success.

User-Generated Content 114

User-Generated Content Video Marketing Generation Marketing Management 114

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). And it typically takes multiple interactions to turn targets into prospects, and prospects into customers.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Therefore, try to do just that during the broadcast. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Content Standard

MARCH 14, 2019

“Due to the nature of our business, the visual is really important to our customers in deciding whether a particular style of shoes would be right for their feet.” “We run live broadcasts on Facebook and Instagram with a slightly different objective than we do Shopcast,” said Cala.

Tactics 108

Tactics Brand Identity Branding Planning 108

BenchmarkONE

NOVEMBER 9, 2022

Webinars enable you to engage one-on-one with potential and existing customers. Whether you want to boost brand awareness , educate customers, or generate and nurture leads , webinars will get you there because they reach a wider audience. . However, when you host a webinar , not all your existing customers or followers will attend.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Make sure your videos provide lots of information for both prospective and existing customers. update on Twitter. Engagement.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers. Viewers can comment on and share the broadcast while it’s ongoing.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Valasys

JANUARY 25, 2024

For instance, if you’re unveiling a new product, your video could aim to educate potential customers about its features and benefits. Consider using customer testimonials or case studies to highlight the real-world benefits of your product. On YouTube, you can make use of clickable annotations or end cards.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Envy

NOVEMBER 18, 2019

BrightTalk is Like YouTube for IT Professionals. BrightTalk is like YouTube for IT professionals, who come to BrightTalk regularly to discover new webinars for professional development. Managed webinar services, taking care of every detail involved in broadcasting a successful live experience. A Range of Price Points.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. Any brand trying to increase their trust and awareness with their customer can and should go live on video. Live Video Builds Trust with Your Customers. One the greatest benefits of going live is increasing trust with your customers. Live video is nothing new.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . ” If you aren’t already doing so, make integrating customer preferences and behaviors with demographic data a key part of your 2020 email strategy.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Martech

AUGUST 7, 2023

Soccer uses customer data platform to make marketing automation personal He did a quick assessment and realized he had to get everyone on one platform. The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. Let’s keep it on the cheap and, it’s just how it works.”

Campaigns 93

Campaigns Co-Registration Marketing AI Cable 93

Webbiquity

APRIL 30, 2020

Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Of course, many videos need editing before being broadcast. With thousands of attractive templates that can be customized, InVideo is nearly unrivaled. Hashtagsforlikes.

Tools 232

Tools Social Media Social Networks Work Management 232

Martech

SEPTEMBER 7, 2022

They are one of the least trusted companies out there today, and I can’t see any enterprise wanting to risk the trust of their employees, partners, and customers. Here, customer success and sales enablement teams lean heavily on training materials to help with upsell opportunities. Where to start.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Digilant

APRIL 11, 2023

The term advanced TV describes any advertising that occurs before, during, or after a video stream on the internet rather than across over-the-air broadcast TV. Social videos: Includes platforms such as YouTube, TikTok, Twitter, or Instagram. Big changes are always happening to streaming service customers and advertisers alike.

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Excelsior Research

APRIL 22, 2022

Content marketing is defined as the process of marketing which consists of the creation and broadcasting of any type of element (blogs, articles ,short prompts videos etc.) Not only it helps you gain output but a larger number of potential customers. As we all know youtube is the most leading application for content.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. This is a nice added bonus for companies who already create video content for YouTube or Facebook. Rather than always show off your own products in action, give your customers the opportunity to do the same.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Martech

FEBRUARY 2, 2022

Some of her highlights have tens of thousands of views on YouTube. The Super Slam campaign is running nationally on broadcast TV and radio, on Denny’s digital and social channels, as well as the athlete’s social media. Read more: 2022 Predictions: Customer Experience & Digital Experience. Innovating customer experience.

Social Media 97

Social Media Paid Search Agency Social Marketing Advertising Agencies 97

KoMarketing Associates

AUGUST 26, 2020

Here are some ideas for great LinkedIn video ads to get you started: Brief customer stories or testimonials. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. So keep the visual simple and consider increasing the text size of the captions. It’s not Facebook.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

QuanticMind

MAY 25, 2023

If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up. Luckily, there’s one thing that’s certain: TV is one drama that won’t get cancelled anytime soon. —

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Insider Interviews

JUNE 4, 2020

Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible. Most recently global head of partnerships for YouTube, and for the past couple of years chief marketing officer of disruptive phone service from Verizon, Visible.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. 20 percent of Facebook videos are live broadcasts.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Tomorrow People

OCTOBER 24, 2017

Taco Bell: Becoming a Broadcaster. Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. We're really charged with how do we continue to really bring the brand to life over time.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Watch the live broadcast: In today’s times, the value of information being distributed by B2B marketers is proving to be powerful in keeping audiences connected to the brand.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Martech

JUNE 23, 2022

PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments. “In-game In-game advertising is a highly-engaged instance,” said Mascali.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 100

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. Netflix is also expected to crack down on password-sharing soon, so more customers overall will have to pay to play. The ad-free Netflix option is less than half the price of its $20 “Premium” plan.

Advertising Agencies 111

Advertising Agencies Advertisements Advertising Paid Search Agency 111