Remove broadcast user-generated
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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. Let’s review what the new regulations are, in brief.

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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

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Why now is the time to pay attention to micro-communities

Martech

These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. Sephora’s Beauty Insider Community is a prime example, transforming into a space where customers actively support and advise each other.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

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How Weber put their customers in the spotlight by scaling user-generated video

Martech

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. Weber generated over $1.5 Still from a user generated video – provided by Weber.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes.

Tips 362
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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. Actually acknowledging dynamic customer/buyer needs. Focus on Dynamic Customer Needs. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Shorten That Planning Cycle.