Digilant

AUGUST 10, 2023

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Moz

APRIL 9, 2020

Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come. From pizza place to pantry, multiple restaurants and caterers are putting their supply chain to work for their customers. When times are hard, finding helpers comes as such a relief.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Buffer

OCTOBER 1, 2018

This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.) Here’s another quick tip: Observe what news organization and publishers are doing on social media.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ).

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Heinz Marketing

NOVEMBER 27, 2017

We’ll publish similar highlights here for upcoming episodes. Ashley is offering a bootcamp for 5 local small to medium businesses in SLC & OC. If you’re joining us through the podcast, you can find it on Google Play and iTunes store. You understand that a person who is actually the expert of a problem is the customer.

Ideal Customer Profiles 41

Ideal Customer Profiles Work Management B2B Sales Consulting 41

Single Grain

JULY 5, 2019

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting. audience of any podcast.

Marketing AI 111

Marketing AI Banners Startups RSS 111

Martech Advisor

NOVEMBER 5, 2019

It is a far cry from the TV ads of yore that segmented customers based on demographics alone! Marketers will see AI analyze customer behaviour in real-time basis multiple data points such as gender, age, location, preferences, device, platform, previous history and more. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

LeadsRX

MARCH 23, 2022

Podcast Transcript: Pierre Riffs on the Audio Industry, Attribution, Marketing Performance, the Importance of Creative, and More. After his own stint in audio sales and marketing, he now oversees insights for the Westwood One’s large radio network and the Cumulus Podcast Network. It’s a very dry, rational fact-filled read.”. “

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Heinz Marketing

FEBRUARY 12, 2018

We’ll publish similar highlights here for upcoming episodes. Selling the Right Product for the right customer use cases. We also are joined by a lot of people who are getting to us from the podcast. Recent Guests: Jim Keenan ; Joanne Black ; Aaron Ross ; Josiane Feigon, Meagen Eisenberg , and Trish Bertuzzi.

Top of Funnel 47

Top of Funnel Enterprise Management Work Management Marketing Management 47

Convince & Convert

APRIL 19, 2012

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). We work with a ton of agency customers, and I’ve been in this business for a while now.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Retain customers after they leave your site by staying in constant communication. Publishing and distributing. JohnHall Click To Tweet.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Martech Advisor

JANUARY 28, 2020

B2B content marketing is a set of strategies to distribute and deliver valuable content to your target audience to attract, engage, and generate new leads and customers while retaining existing ones. ​​​​ Podcasts are episodic audio content that let users consume information on the go. Tips to Get You Started.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Webbiquity

SEPTEMBER 30, 2010

Even one offhanded remark about a coworker, customer, product or financial situation can damage a company’s reputation. Improve customer service? Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • All of the above?

Social Media 100

Social Media Media Guidelines Digg 100

Convince & Convert

JUNE 29, 2012

This is Episode 22 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Jim : Yeah. Evan : Sure thing.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Rarible – This is a marketplace to sell custom crypto assets. The team understands your NFT project model and offers a customized strategy to scale up your business.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Directive Agency

JULY 15, 2019

Blake Emal: Welcome to the Yours in Marketing podcast. This episode of the Yours in Marketing podcast was really special because I was able to speak with Tim Soulo who is the Chief Marketing Officer of Ahrefs. I listened to your most recent podcast when you met with Pat Flynn on the Smart Passive Income. That was really cool.

SEO 40

SEO Paid Content Budget Programs Tools 40

Hubspot

MAY 2, 2016

The research and writing and editing required to publish a book -- especially a best-seller -- is far more impressive than what goes in to an article or podcast. There's a critical value in being willing and able to communicate effectively with your team, investors, customers, and so on. Learn more here.). Learn more here.).

Resources 28

Resources Business Class B2B Thought Leadership 28

ClearVoice

NOVEMBER 18, 2019

Create a freelancer-friendly style guide with Google Slides: If you wikis scare you or you hate the hassles of old PDFs floating around in the digital universe, Google Slides has an excellent “Publish to web” option. We believe a clear voice is the most powerful voice, no matter its volume or medium. Interviews.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Hubspot

FEBRUARY 15, 2017

It’s no surprise, then, that the AMA actually has several categories of marketing awards -- those that apply to remarkable marketing examples, but also to industry educators and written work on the topic that’s been published in the AMA’s many journals. It was the 2015 Gold winner of the "Small and Medium Businesses" category.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. 0160; Brian Solis , a thought leader on social media and author of Engage! And she is right.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JUNE 3, 2015

Here are some of the tricks I've picked up along the way -- both from my own experimentation and from reading the content others in our industry publish -- that helps transform a snooze-worthy topic into a more engaging read. 8) Tell your story visually, or via different mediums. Speaking of podcasting.

Tips 28

Tips Content Marketing Content Advertising Mediums 28

Webbiquity

APRIL 27, 2021

In the B2B marketing world of the late 20th century, it was possible for independent industry experts, forward-thinking executives, and even marketers with an interesting point of view (those we’d collectively call “influencers” today) to get published in business and industry trade magazines.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

Convince & Convert

JUNE 24, 2016

As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. Kate Volman : Hello, everyone and welcome to Talk Digital to Me, conversations on marketing and customer service with the pros over at Convince & Convert. So it’s a lot.

Content 113

Content Work Management Planning Video Marketing 113

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Does the content type address a specific pain point or challenge outlined in your customer journey?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

ClearVoice

NOVEMBER 18, 2022

The way businesses reach out to new customers changes over time as more B2B companies focus on demand generation than ever before. It usually starts with identifying the target customer, anticipating their needs, then making content that places you as an authority for that need. Podcasts are another great strategy to generate leads.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Single Grain

JULY 19, 2019

Here are the top reasons why organizations are adopting AI into their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Chatbots will power 85% of customer service by 2020.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

seo.co

JANUARY 15, 2021

You may also want to publish a post of best practices, which outline some bigger-picture concepts and procedures to follow for a given subject. Talk to your customers and see what your competitors are posting about—odds are, sooner or later, you’ll come across some persistent myths about how your industry works. Best practices.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Webbiquity

JUNE 6, 2011

Twitter has become one of the most participatory public mediums in history and continues to grow exponentially as ecosystems of real people rewire with real relationships and feelings. Michael believes that companies need to become more social, and that marketers need to stop focusing on just their activities and put the customer first.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Surveys show that: Chatbots will power 85% of customer service by 2020.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145