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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. I was hooked on programmatic marketing.

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5 Essentials of Dynamic Content for Smarter B2B Marketing

Valasys

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. 78% of Chief Marketing Officers (CMOs) think that customized content is the future of marketing.

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9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

When you think about social media marketing, what's the first platform that comes to mind? For many marketers, it's probably Facebook or Instagram. Ads are visible to the platform's 630 million users , and the unique optimization tools, like audience targeting, ensure Ads reach qualified leads. Let’s walk through a few.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can run multiple A/B tests to see which version gets the highest CTR. Send emails ?

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Why Content Amplification Is Better Than Paid Ads

Marketing Insider Group

Even the best content can get lost in the shuffle, generating few or no returns. A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. MIG uses Zemanta for its impact on search rankings, expansive reach, AI optimization, cost-effectiveness, and contextual promotions.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. 1 ) Artificial Intelligence.