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The Ultimate Guide to TV Ads


The ten-second ad cost less than $10 to create and was seen by 4,000 people on WNBT, a local channel in New York. If you do choose to change anything, it’ll cost you more money. A coverage map (or just coverage) represents the percentage of households or people receiving a particular broadcast signal within a geographic area. Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad.

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