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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

eCommerce 113
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. public broadcast models. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Community is interesting.

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The implications for PR if Twitter goes away

Biznology

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter.

PR 163
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6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. Are your Twitter posts generating any clicks? But there’s a good reason for it.

Twitter 105
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TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast

Convince & Convert

Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. The Vine will also be shared across Twitter and is meant to be a fun way for Dunkin’ to join the Monday Night Football conversation as the game is happening. Are you ready for some football? TouchDDown!

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How to Help Your Employees Become Influencers

Onalytica B2B

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Broadcasters. Broadcast less and appreciate feedback more. Employees don’t quite fit this definition.

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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

We wanted to know: How does the expert’s expert build and manage communities? I asked Christin for tips on how to think like a community builder. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections.