Remove broadcast user-generated
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5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones.

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Harmonizing the Old and New: The Dynamics of Radio Advertising in the Digital Era

Stevens & Tate

As a marketer, understanding the nuances of both platforms can empower you to craft strategies that resonate with the digital generation. Balancing Traditional and Internet Radio Ads So, which is better for the digital generation? In fact, audio advertising was recently ranked the fastest growth of any media !

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Marketing to the 50+ crowd: A booming opportunity

Martech

Do not try to fit this sprawling generation into a one-size-fits-all box. A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. Outnumber other generations on Amazon. Outspend on Temu.

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15 Ways to Spring Clean and Refresh Your Social Media Presence Across LinkedIn, Instagram, TikTok, and Reddit

Bluetext

Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement. Engage with Reddit Communities Immerse yourself in relevant Reddit communities (subreddits) to foster meaningful discussions and connections.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Your website could be driving mobile users away with gated content, lead forms, and pop-ups.

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2020 Social Media Trends, According to HubSpot's Social Media Professor

Hubspot

The world is numb to generic social media broadcasts. To fine-tune your social media strategy in 2020, we’ll explore doubling down on social listening, investing in private groups for your hard-earned audience, and staying away from using your social media as a broadcast channel. This is a trend we have been seeing at HubSpot.

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PepsiCo’s strategies for marketing via online games and esports

Martech

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Fortunately, there are many entry points for brands to tap into the highly-engaged gaming community. Cross-promotions in-game and on other channels.