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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. public broadcast models. Now you’ve got “social media 2.0,” which tends to be more community-oriented. You’ve got Community , which just raised $40 million. Community is interesting.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

But what if we stopped thinking about Twitter as a broadcasting tool? Twitter chats and interviews have become routine, but the platform’s limitations make it a decidedly less than optimal venue for this type of group communication. Jay is the founder of [link] and host of the Social Pros podcast.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Today’s discussion topics: Is the PR community going about influencer marketing all wrong? Startups are using the blockchain to protect copyright and guard against plagiarism. Micro-level marketing is a big deal.

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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

an interactive facility for events, open-source community tools, and education. podcasts, webinars, publications, and industry research materials. The Independent Community Bank Association (ICBA) creates an environment where community banks flourish. Community events. running lists for the cybersecurity community.

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Terminus Featured on Georgia Public Broadcasting

Terminus

Terminus CEO and founder, Eric Spett , was interviewed on Georgia Public Broadcasting. In this Future Perfect Podcast , GPB’s sci-tech correspondent Renay San Miguel asks Spett about various topics including: How Atlanta has become a technology hub. What it takes to grow a startup into a successful business.

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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

Listen in or read the transcript below for the Sales Pipeline Radio Podcast: Paul: Welcome back for another episode of Sales Pipeline. We’ve got a lot more coming up here, and we’ll be taking Sales Pipeline Radio on the road and broadcasting live for many of them over the course of the next couple weeks and months.