Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too.

eCommerce 113

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 113

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Think you need to surprise viewers with your ad to get an impact during the Super Bowl? Think again. Moreover, early released ads delivered greater brand impact during the game.

Mobile Advertising 83

Mobile Advertising Amazon Broadcasting Newsletter 83

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. In their May 2 presentation, Samsung TV announced it’s adding Conan O’Brien TV as a channel to its FAST lineup, as well as expanded local news and weather content. Why we care. According to the company, 1.5

Paid Search Agency 118

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 118

Sprout Social

NOVEMBER 18, 2020

10 Facebook Live Tips to Follow Before, During & After Your Broadcast. YouTube Video Tips. As the world’s second-largest search engine, YouTube is the home of social media video content. As the world’s second-largest search engine, YouTube is the home of social media video content. Create great Facebook video ads.

Social Media 108

Social Media Paid Content Video Marketing Tips 108

Biznology

MARCH 14, 2017

Every time Twitter pushes for new revenue channels, the twitterverse pushes back and the Twitter overlords fold and retreat. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses.

PR 163

PR Twitter Public Relations Youtube 163

SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. In the days before YouTube, the air of mystery around Super Bowl ads added to the fun of the watch party.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. “We have a presence on YouTube and a large CTV presence on more than 15 channels,” JP Evangelista told us. ” To say Vevo has a presence on YouTube is an understatement. Why we care.

Video Marketing 121

Video Marketing Cross-Selling Youtube Lead Ranking 121

Martech

FEBRUARY 6, 2024

Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives. I’m seeing more ‘pre-game’ buzz, which includes teasers and trailers primarily on TikTok, Instagram and YouTube shorts,” La Vecchia said.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 118

Martech

MAY 27, 2022

Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2%

Advertising Agencies 118

Advertising Agencies Advertisements Advertising Mobile Advertising 118

Zoominfo

JUNE 19, 2018

Broadcast keynote speeches to your followers so they can feel like they’re right there in the audience. Rather than responding to individual questions across platforms, broadcast regular Q&A sessions where you answer several questions at once, in one engaging video. You can also broadcast a product demo hosted by an influencer.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Martech

APRIL 6, 2022

Virtual MVPDs – Hulu, Sling TV, YouTube TV, etc. In February of this year, content from streaming platforms accounted for just under 29% of consumers’ total time with TV, ahead of broadcast programming (26.4%) for the fourth straight month. Multichannel video programming distributors (MVPD) like Comcast, DirecTV, DISH, Cox, etc.,

Service 99

Service Bundling Broadcasting Content 99

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. People go to Hulu to watch TV, Netflix to watch movies, and now they go to Twitch to watch and broadcast video games.”

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. People go to Hulu to watch TV, Netflix to watch movies, and now they go to Twitch to watch and broadcast video games.”

Youtube 52

Youtube Google Broadcasting Advertising Agencies 52

Hubspot

MARCH 30, 2020

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. It's not all streaming, though.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Content Marketing Institute

JANUARY 15, 2019

However, the most common are Facebook, Instagram, and YouTube. As soon as the live broadcast stops, make sure it’s readily available for replay. When you finish going live on YouTube, your footage is automatically uploaded to your channel. Cross-promote on social channels. All You Need to Know About Livestreaming.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. This means if your audience is primarily on LinkedIn, go for text posts.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

JULY 20, 2021

Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. Weber can then download the videos in specific formats to share across their social media channels and on product pages to build trust and drive sales. maker of iconic Weber grills and smokers, was founded nearly 70 years ago.

User-Generated Content 119

User-Generated Content Video Marketing Generation Marketing Management 119

sagefrog

FEBRUARY 7, 2024

In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel. YouTube will be featuring a lot of video “shorts.” Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

DECEMBER 30, 2021

And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling. CTV and cross channel ad surge. “In The post 2022 Predictions: CTV and cross-channel advertising appeared first on MarTech.

Advertising Agencies 121

Advertising Agencies Advertising Channels Advertisements Advertising 121

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. Engagement is a key part of your broadcast. Engagement.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Content Standard

MARCH 14, 2019

“We run live broadcasts on Facebook and Instagram with a slightly different objective than we do Shopcast,” said Cala. ” The brand has found that, while there are interactions and engagements during a social live broadcast, there’s also a wave of engagement as people catch up with the video.

Tactics 108

Tactics Brand Identity Branding Planning 108

Content Marketing Institute

MARCH 5, 2018

Facebook Live lets you co-broadcast with others, much like recording a Google Hangout. Chances are viewers won’t easily find your video again unless they know your channel or find it on YouTube. Pro: When you go live on Instagram, your followers get a notification – a big boost compared to some of the other live channels.

Broadcasting 108

Broadcasting Youtube Advertising Agencies Click Rate 108

BenchmarkONE

NOVEMBER 9, 2022

The transcription will come in handy when sharing your webinar video on sites like YouTube and Wistia. Remember, while YouTube automatically generates a transcript for every video, they include a few misspelled words here and there — so it’s still best to create one yourself. Write a Blog or Series Post-Webinar.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Digilant

NOVEMBER 8, 2023

As advertisers work to connect with consumers across critical channels, he’s shared five key takeaways covering everything from platform improvements to redefining the value of this channel. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. Let’s dive in. With 72% of U.S.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Martech

AUGUST 7, 2023

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. with social media, we no longer push anything to certain channels. The channels he does use are Facebook and Instagram, which appeals to an older demographic. It says that girls are dropping out and why.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

QuanticMind

MAY 25, 2023

If it does come to a point where there isn’t anything new coming out, people will be going back to CTV channels and their giant mass of content to find something that they haven’t watched before. If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. Nevertheless, social media, as well as pre-recorded TV and YouTube ads are not yet a thing of the past. Therefore, try to do just that during the broadcast. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Envy

NOVEMBER 18, 2019

BrightTalk is Like YouTube for IT Professionals. BrightTalk is like YouTube for IT professionals, who come to BrightTalk regularly to discover new webinars for professional development. The 2019 benchmark report noted 3,000 channels, 708,000 downloads, and 4 million viewers who watched 2 million hours of content.

Webinar Metrics 94

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 94

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

MAY 19, 2014

YouTube is acquiring live video-game streaming service Twitch for $1 billion, entertainment magazine Variety reports , which would make it the largest acquisition for YouTube to date. People go to Hulu to watch TV, Netflix to watch movies, and now they go to Twitch to watch and broadcast video games.”.

Youtube 40

Youtube Google Broadcasting Advertising Agencies 40

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. A study by quintly found native Facebook videos (including Live) drove an average of a 1055 percent higher share rate than YouTube. Live video is nothing new.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. Real-time ads and cross-channel amplification. With video-social platforms like Twitch, YouTube and TikTok in the mix, different formats will also need to work together to complement one another.”.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Paid Search Agency 120

Martech

FEBRUARY 2, 2022

Multi-channel strategy extends brand reach and exposure for athletes. Some of her highlights have tens of thousands of views on YouTube. The Super Slam campaign is running nationally on broadcast TV and radio, on Denny’s digital and social channels, as well as the athlete’s social media. Image: Denny’s.

Social Media 105

Social Media Paid Search Agency Social Marketing Advertising Agencies 105

Hubspot

AUGUST 3, 2017

around everything between what’s for lunch and the latest marketing news -- the latter of which often includes a healthy amount of debate around which tools and channels we prefer to use, both as marketers and consumers of technology. On top of that, it continues to rank as Pew Research Center’s most popular social media channel.

Video Marketing 75

Video Marketing Broadcasting Planning Youtube 75