Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. Often enough the music videos we consume are delivered by Vevo, the leading global video network. The channel has almost 20 million subscribers. The pandemic drives changes. Why we care.

Video Marketing 117

Video Marketing Cross-Selling Youtube Lead Ranking 117

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. If you build trust with your audience, they will continue to buy from you and refer you to their network. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. Posted by Juniper Networks on Tuesday, July 25, 2017.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal. This could include social media, email, and your website.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

KoMarketing Associates

AUGUST 26, 2020

87% of LinkedIn video marketers say it’s been an effective channel for them. It’s no secret that video works, or that social media is one of the best places to use it. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. LinkedIn, as you probably know, is a unique social media platform.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Google has put a social layer across its products and services – this is Google+. Sure, there is an aspect of Google+ as a social destination, but Google+ is Google.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Sprout Social

JUNE 25, 2019

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. The benefits of using social media icons. Facebook icons.

Social Media 108

Social Media Media Guidelines Youtube 108

Hubspot

JULY 22, 2019

Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017. Traditional TV advertising lets you broadcast to anyone who turns on the channel.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Exo B2B

JULY 2, 2019

Recently, we came across a post written by Sarah Taylor from Relevance that deals again and again with the same subject; how and why native content from companies and brands is not read on social networks or on the Web. Social content – Source: MarketingProfs. This graph has a lot to say but strictly on social networks.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. The list goes on and on and on. Television. Or even a “what you missed” update on Monday. Find and Engage Influencers. Stay Alert.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Vidyard

JUNE 8, 2017

Fast forward over ten years, and a new medium has grown from this already popular content channel. TED Talks – Not Just a YouTube Phenomenon. TED does a lot of things right, both on YouTube and in their podcasts, but here are my big takeaways from their success: The content is always engaging.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

flux.la

AUGUST 11, 2020

As humans, we’re wired to seek social and communal dynamics to some degree. For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others. In this time of digitization, people have set up means to connect on the web socially from anywhere in the world.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Biznology

JUNE 18, 2015

And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. Comments and questions are completely separate from the video experience, making it difficult for the viewer to follow the broadcaster’s evolving script.

Broadcasting 80

Broadcasting Mobile Advertising Interactive Marketing Mobile Marketing 80

SpotMe Blog

JULY 25, 2021

A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Tip #5) Provide Networking Opportunities to Connect Remote and In-Person Audiences. This allowed its online users to share a social experience with those in physical attendance.

Examples 111

Examples Enterprise Management Work Management Conference 111

KoMarketing Associates

AUGUST 18, 2020

87% of LinkedIn video marketers say it’s been an effective channel for them. It’s no secret that video works, or that social media is one of the best places to use it. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. LinkedIn, as you probably know, is a unique social media platform.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

seo.co

JANUARY 10, 2022

You need to know which channels work for your business. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. Influencer Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

MAY 11, 2021

Ultimately, if you're interested in testing out Clubhouse as its own potentially powerful marketing channel, Brown encourages you to consider the needs of that platform as entirely separate from podcasting: "Clubhouse is to podcasts as Twitch is to YouTube. Podcasts are on-demand, whereas Clubhouse is live social audio.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

SmartBug Media

MARCH 24, 2020

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Add a title and a description for your broadcast (Make it compelling and tell your audience exactly what they're going to get out of your broadcast.). After Your Live Broadcast.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

seo.co

FEBRUARY 16, 2021

Know which channels work for you. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. It also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This is not merely restricted to YouTube. Influencer Marketing. Personalization.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Convince & Convert

FEBRUARY 17, 2016

Consumers of all kinds continue to spend more time online , and less time in other information channels, where the relationship between content and audience is more linear. Ad-blockers and related technology will make it harder to promote content through paid channels, and is driving the move toward native advertising (advertorial).

Advertorials 97

Advertorials Best Practices Paid Search Agency Broadcasting 97

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96

Contently

JUNE 8, 2016

When the soccer tournament kicks off this Friday, newsrooms will crank out stories for every channel—from Facebook and Snapchat to Periscope and everything in between—in hopes of reaching the largest audience possible. Fans are demanding ever more real-time or in-depth information beyond traditional news and broadcast channels.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

PureB2B

DECEMBER 15, 2015

Online Generation via Social Media. Social media has changed the landscape of lead generation , and has become one of the primary ways of reaching and engaging target customers. There are a lot of social networks in existence, but the main ones are Facebook , Twitter, Instagram, and now TikTok. Create a YouTube Channel.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

DECEMBER 15, 2015

Online Generation via Social Media. Social media has changed the landscape of lead generation, and has become one of the primary ways of reaching and engaging target customers. There are a lot of social networks in existence, but the main ones are Facebook , Twitter, Instagram, and now TikTok. Create a YouTube Channel.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

Hubspot

FEBRUARY 27, 2019

After months of suffering a down-trend on our Facebook numbers, and finding out about an increasing number of Facebook updates, we reached a turning point when we realized we needed to change our social strategy -- and, more fundamentally, the way we thought about Facebook. Think of Facebook as a publishing platform. Keep it organized.

Facebook 77

Facebook Organization Allocation Paid Social Agency 77

Hubspot

AUGUST 30, 2016

Live streaming is a way to broadcast your events to an online audience. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. Finally, pick an optimal location from which you’ll broadcast your stream. YouTube Live.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Outbrain

AUGUST 12, 2019

The most watched TV show of all time in the US was the final episode of M*A*S*H, broadcast in 1983, that drew a record viewership of over 100 million people. Then came the internet, and in 2005, YouTube was born. Digital channels are constantly looking for new ways to attract viewers on the one hand, and advertisers, on the other.

Marketing AI 45

Marketing AI Video Marketing Broadcasting Paid Search Agency 45

Parse.ly

APRIL 7, 2022

Adam Jensen, Director of Broadcast & Digital Content at Brightcove: “For scaling video production while maintaining quality, pre-production and pre-planning is going to be your best friend. Use content analytics and video analytics during pre-production to home in on messaging and channel prioritization.

Resources 52

Resources Video Marketing Planning Work Management 52

Hubspot

JUNE 2, 2013

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

Social Media 91

Social Media Class Word of Mouth Media 91

Hubspot

JULY 24, 2020

For instance, some creative agencies you'll see are ones that offer marketing services, social media scheduling, advertising and branding, influencer marketing, and more. For instance, let's say I charge $125 for social media services for one campaign. That amount is split into two fees: One upfront, and one due after the project.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

LeadsRX

MARCH 9, 2022

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Touchpoints represent specific marketing efforts like email marketing, online advertisements, social marketing, and even direct mail. Learn more about Marketing Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84