Digilant

MARCH 10, 2022

As an advertiser, one of the most important decisions you make is which channels to leverage for digital ads. Podcast advertising has recently become popular with marketers of all industries. Podcast listeners tune into eight different podcasts a week on average, making it a lucrative advertising channel.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Oktopost

MAY 11, 2020

Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: Or watch the live broadcast: With change happening speedily across companies, many people are having to learn new disciplines overnight. Is there an opportunity for online events or Podcasts?

Digital Transformation 170

Digital Transformation Marketing Automation Services Broadcasting B2B Sales 170

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Heinz Marketing

AUGUST 4, 2020

I recently had the privilege of joining Jim Obermayer on his “Behind the Mic” podcast on Funnel Radio part of the Funnel Media Group. Funnel Radio is the streaming digital internet radio channel that publishes live radio programs and follow-on podcasts for at-work listeners.

Work Management 93

Work Management Tips Digital Marketing Funnels Top of Funnel 93

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

LeadsRX

FEBRUARY 16, 2021

Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Storytelling 85

Storytelling Digital Marketing Funnels Brand Identity Branding 85

Stevens & Tate

MARCH 4, 2024

The Rise of Internet Radio Ads Internet radio and podcasts have ushered in a new era for audio advertising. Integrate with Other Channels : For a truly effective marketing campaign, radio advertising should not stand alone but be a part of a larger, multi-channel strategy.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore., Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Martech

MAY 27, 2022

Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2%

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Mobile Advertising 108

Digilant

JANUARY 25, 2024

Despite projections indicating a surge in political ad spend, with estimates ranging between $10 billion and $12 billion, a significant portion remains anchored in traditional channels. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. A startling 75% of these budgets, or between $7.5

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Marketing Insider Group

DECEMBER 21, 2020

Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. What to do: Focus less on broadcasting content from business accounts and more on person-to-person interactions. this year as well. Makes sense. Mobile Mindfulness.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

Zoominfo

JUNE 19, 2018

Broadcast keynote speeches to your followers so they can feel like they’re right there in the audience. Rather than responding to individual questions across platforms, broadcast regular Q&A sessions where you answer several questions at once, in one engaging video. You can also broadcast a product demo hosted by an influencer.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Oktopost

MAY 24, 2020

Join the discussion by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Listen to the podcast: Watch the live broadcast: The relationship between information technology and marketing is rather new. Reinvigorate Social Channels to Generate New Blood.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Oktopost

MAY 7, 2020

Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful. Videos are a fantastic way to ‘stay open’ across your social channels. Stay tuned for our next episode.

Transparency 130

Transparency Social Media Work Management Media 130

Biznology

MAY 10, 2017

For example, Madalyn Sklar is considered a Twitter influencer because she has a great social following across her social channels and is a recognizable personal brand in the social media industry. If a potential influencer only broadcasts their content, this person would not be a good influencer for your business. meet them in-person.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Oktopost

MAY 4, 2020

Join the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the Podcast: Or watch the live broadcast: Now that the world is living through the midst of a complete digital revolution, B2B brands need to converse with their audiences in a way that speaks to emotions.

Brand Identity 113

Brand Identity Branding B2B Broadcasting 113

Oktopost

JULY 20, 2020

In our original podcast series, Stuff You Should Know About Our Changed New World , Jonathan Lawson , Director of Strategic Partnerships in the Faculty of Business and Law at Manchester Metropolitan University , chats with host Colin Day , Managing Director EMEA at Oktopost about the state of small businesses. Offer Re-training.

Broadcasting 84

Broadcasting Small Business Marketing Training B2B Sales 84

Oktopost

APRIL 8, 2020

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. Social Media channels. Website pages and blogs.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Content Marketing Institute

JANUARY 15, 2019

As soon as the live broadcast stops, make sure it’s readily available for replay. When you finish going live on YouTube, your footage is automatically uploaded to your channel. Cross-promote on social channels. In the settings, choose to automatically share your Facebook Live broadcast on your Instagram account and vice versa.

Broadcasting 97

Broadcasting Youtube Landing Pages Ideal Customer Profiles 97

Spiralytics

MARCH 13, 2024

With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. Here are the top 20 most subscribed YouTube channels in the Philippines for 2024 to help you choose the best one for your brand and reach the right audiences. With a whopping 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 129

Cable Social Media Distribution Promotion 129

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. Matt Wolpin from Juniper Networks joined the Social Pros Podcast and shared the success they are seeing from incorporating live video into their content strategy.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Valasys

NOVEMBER 18, 2022

Zoom Podtrak is one of those apps which has gained a lot of popularity with podcast creators. Podcasts help people to consume content on the go. . How are Podcasts helping the Marketing Industry? How are Podcasts helping the Marketing Industry? A podcast is defined as a “radio on demand” by Wikipedia.

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Liveintent

SEPTEMBER 23, 2020

According to online publishers, website content was the leading online channel for increased engagement rates. Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts. But email newsletters, with a 53% increase in engagement rates, were a close second.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Digilant

OCTOBER 5, 2021

In large part, this is due to the growing popularity of podcasts. By the end of 2021, the number of monthly US podcast listeners will increase by 10.1% However, not only is the number of consumers listening to podcasts growing, the avid or regular podcast listeners are listening more frequently and for more extended periods.

Ads 52

Ads Campaigns Cable Advertisements 52

Oktopost

MARCH 25, 2020

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic. Today, many banks are pouring resources into transforming the customer experience and building a social media marketing strategy to encourage engagement.

Social Media 92

Social Media Peer-to-peer Social Marketing Marketing & Strategy 92

Digilant

JUNE 28, 2022

Many are finding real promise in cookie-free solutions like connected TV (CTV) and over-the-top (OTT) advertising, as well as digital audio and podcast ads. In our partnership with Peer39, we can now offer channel, show, and content categories alongside the typical CTV/OTT metrics we use, such as impressions and completion rates.

Paid Search Agency 52

Paid Search Agency Top of Funnel Tactics Ads 52

Tomorrow People

OCTOBER 24, 2017

According to Sid Jatia , Under Armour’s VP of direct-to-consumer and omnichannel digital, the company regards its communities as a channel for content and for eCommerce: “The focus is on linking engagement with commerce so that when users reach fitness goals the brand can notify them of purchase opportunities to aid their progress.”.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

QuanticMind

MAY 25, 2023

If it does come to a point where there isn’t anything new coming out, people will be going back to CTV channels and their giant mass of content to find something that they haven’t watched before. If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Biznology

OCTOBER 23, 2020

“A simple technique called ‘anxious reappraisal’ might help people channel nervous jitters into improved performance.” ” TED Talks/Podcasts. “A broadcaster recounts his life, and the evolutionary history of life on Earth , to grieve the loss of wild places and offer a vision for the future.”

Enterprise Management 129

Enterprise Management Work Management Broadcasting Software 129

Oktopost

APRIL 2, 2020

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: In today’s new normal , whether people wanted to work globally or not, employees are being forced to adapt to a remote life-syle. So how does this impact the channels for message distribution?

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

KoMarketing Associates

SEPTEMBER 28, 2016

That content can then be shared on social media channels. Produce and distribute a podcast and promote it using apps like Clammr and livestream video to Streamup, Spreecast, Periscope and Facebook so that the content looks better than anything produced in Hollywood using iOS or Android apps to create weekly live broadcasts.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Porch Group Media

NOVEMBER 8, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. They’re selling through other channels and they’re more of a B2B2C model. Movers & Shakers Podcast by V12.

Privacy 52

Privacy First-Mover Advantage Planning Paid Search Agency 52