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What Is Twitch? How Do Brands Use It?

Hubspot

So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. Let's begin by defining Twitch.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. .” “Waste of time.” ” “It’ll never happen.” Well, it won’t be. This enables Google+ posts to spread across Google’s two million site strong Display Network.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Videos have the potential to go viral or for the person broadcasting the video to bring a huge following to your product. Video Creates Peer Pressure. In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. Here’s where user-generated videos come in.

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How to Create Marketing Videos with Limited Resources

Parse.ly

Adam Jensen, Director of Broadcast & Digital Content at Brightcove: “For scaling video production while maintaining quality, pre-production and pre-planning is going to be your best friend. Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy.

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The CMO’s Guide to Chinese Social Media Marketing

Content Standard

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Image attribution: Tim Gouw.

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How to Make a Webinar Your Audience Will Love

Vidyard

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Panel Webinars 3.2 Keynotes) 3.4

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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Why is it trending?