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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

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Case Study: How Pragmatic Institute Uses AI to Engage Website Visitors

PathFactory

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They wanted to shift from broadcasting to personalized recommendations.

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How to get the most out of radio and podcast PR

SmartBrief - Marketing

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

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10 Content Ideas for Your B2B Demand Generation

ClearVoice

You can broadcast them live and then offer them as a download to be watched later. You can also repurpose each webinar into a series of blog posts, Medium posts, podcast episodes, YouTube videos, or shorter video snippets for social media. Podcasts are another great strategy to generate leads. Case Studies.

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20 Ideas for High-Engagement B2B LinkedIn Posts

KoMarketing Associates

Summarize press releases, case studies – anything that can be distilled into a three to four-second message. Your LinkedIn post ideas could include quotes from industry studies, or quotes from your customers or from influencers. Or they could be excerpts of webinars, podcasts, or other company videos. Shake it up.

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B2B Content Ideas to Boost Demand Generation

Only B2B

Even “some of the finest marketing initiatives are not trackable,” according to DiNardi, who co-hosts the podcast State of Demand 2022 with Chris Walker of Refine Labs. Incorporate Studies, Analyses, And Whitepapers. Use Case Studies To Increase Client Confidence. Create A Podcast.

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6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly. population, listen to podcasts regularly.