The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton
The Forward Observer
MARCH 29, 2024
Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?
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