Martech

MAY 27, 2022

It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign. Your advertising methodology needs to have a built-in feedback loop to collect crucial performance data and incorporate it into your ongoing campaign. Changes in the advertising landscape today.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

Marketing Insider Group

DECEMBER 21, 2020

Adjust and adapt PPC campaigns. What to do: Focus less on broadcasting content from business accounts and more on person-to-person interactions. Think of your brand as a media company for podcasts, videos, and reading material. It takes time and skill to develop interesting 360 photos, engaging videos, and professional podcasts.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Oktopost

MAY 7, 2020

Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful. Building themes or campaigns is a great way to keep your content mature and credible. Stay tuned for our next episode.

Transparency 130

Transparency Social Media Work Management Media 130

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Biznology

MAY 10, 2017

Once you understand the basics of influencer marketing, you can craft your own program and launch a series of influencer marketing campaigns. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. What can influencer marketing do for your business?

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Oktopost

MAY 4, 2020

Join the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the Podcast: Or watch the live broadcast: Now that the world is living through the midst of a complete digital revolution, B2B brands need to converse with their audiences in a way that speaks to emotions.

Brand Identity 113

Brand Identity Branding B2B Broadcasting 113

Oktopost

APRIL 8, 2020

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. Incorporate social media data. Social Media channels.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Valasys

NOVEMBER 7, 2019

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Content Marketing Institute

JANUARY 15, 2019

As soon as the live broadcast stops, make sure it’s readily available for replay. In the settings, choose to automatically share your Facebook Live broadcast on your Instagram account and vice versa. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality.

Broadcasting 97

Broadcasting Youtube Landing Pages Ideal Customer Profiles 97

Insider Interviews

JUNE 4, 2020

But I have always shared my perspective through content: journalism, blogs, podcasts -- even just journaling. I had to balance the "best practices" of regularity in my podcast publishing schedule, with bigger things in mind. My work is creating content that drives change. Mostly for businesses. The crisis in America.

CMO 59

CMO Broadcasting Lead Ranking Youtube 59

The Customer

JUNE 4, 2020

But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. She also profiles executives through her podcast, “ Insider Interviews with E.B.

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Digilant

OCTOBER 5, 2021

In large part, this is due to the growing popularity of podcasts. By the end of 2021, the number of monthly US podcast listeners will increase by 10.1% However, not only is the number of consumers listening to podcasts growing, the avid or regular podcast listeners are listening more frequently and for more extended periods.

Ads 52

Ads Campaigns Cable Advertisements 52

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Instead of delivering your emails as soon as you write them, schedule your broadcast emails in advance.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Tomorrow People

OCTOBER 24, 2017

Taco Bell: Becoming a Broadcaster. Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. The podcast reached number one on iTunes and had 3 million downloads. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Oktopost

APRIL 21, 2020

Watch the live broadcast: In today’s times, the value of information being distributed by B2B marketers is proving to be powerful in keeping audiences connected to the brand. At the onset of COVID19, these types of campaigns have been hit hard due to direct mail being a no-go. Empathy has been key to staying connected.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

QuanticMind

MAY 25, 2023

SM: In this moment, if you're advertising on those late-night TV programs that are unexpectedly showing reruns, you're likely not going to get the consumers you thought you were, because they’re moving their eyeballs to content that's new to them—whether that’s a show they haven't watched before, a new streaming program, or a new podcast.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

BenchmarkONE

JULY 29, 2020

Building Campaigns. Building successful campaigns for a company’s product or service is one of the most important tasks for a marketer. Part of knowing what drives a business is knowing various elements like company history, target audiences, the effectiveness of past campaigns, and everything in between. Author Bio.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Salesforce Marketing Cloud

JANUARY 24, 2023

Deliver a personalized “year in review” campaign to subscribers My favorite music streaming app creates a personalized year in review campaign each December that highlights my most listened-to artists, songs, and genres. The data those subscribers generate can help you personalize experiences — and keep them on board.

Paid Content 98

Paid Content Marketing AI Loyalty Budget Programs 98

Adobe Experience Cloud Blog

OCTOBER 10, 2018

Mass marketing strategies quickly became targeted campaigns, and people within my audience started seeing my agency as the company to call when they needed our type of services. Nurturing campaigns turned clients into advocates. I knew exactly who to target and where they spent their time, both online and in real life.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Ad Agencies Ad Building 131

ConvertKit

MAY 28, 2021

Podcast sponsorships. If you know your audience religiously listens to a specific podcast, you might want to become a sponsor of it. Sixty-eight million Americans listen to podcasts weekly, so it’s a great medium to reach potential customers. Sparkloop is a great way to automate your email reward strategy and further your reach.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Sprout Social

APRIL 7, 2022

The BBC’s #Sprinklegate coverage was the broadcasting company’s top-viewed article of 2021. His tongue-in-cheek campaigns against his foes are playful ways to ensure his fans remain firmly on his side. Listen to Myers’ entire interview on the Social Creatures podcast by Sprout Social. Looking for more words of wisdom?

Tips 92

Tips Viral Marketing Paid Search Agency PR 92

Vidyard

JULY 11, 2019

From there, you can create a lead nurturing campaign that will provide them with targeted content to gain their trust and eliminate objections. One person who does a great job at this is Amy Porterfield, host of the Online Marketing Made Easy podcast and co-author of the book Facebook Marketing All-in-One for Dummies.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

KoMarketing Associates

AUGUST 26, 2020

If you want to add some sophistication to your campaign, also consider pairing LinkedIn video ads with LinkedIn Conversation ads. Convince and Convert did a podcast recently about this shift to platform-centric content and about LinkedIn video in particular with Allen Gannett, author of The Creative Curve and founder of TrackMaven.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

SmartBug Media

MARCH 24, 2020

You can take the audio portion and use it as a podcast. You can create an email campaign. Add a title and a description for your broadcast (Make it compelling and tell your audience exactly what they're going to get out of your broadcast.). You cannot boost anything until after your broadcast ends. Add an image.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Ledger Bennett

MARCH 12, 2020

In this digital day and age, there’s no reason a live event can’t be broadcast via digital channels. – Live podcast recording. Distribute valuable content with a podcast . And who doesn’t love a podcast?! Plan a podcast strategy. Spin off the podcasts into blogs, videos and more. – YouTube.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Digilant

MARCH 17, 2020

We empathize with those facing difficult decisions to pause/cancel campaigns and to pivot marketing strategies. We’ve received many questions from clients on how to move forward with, cancel, or postpone marketing activities and advertising campaigns. Rethink dominant device and channel day-parts.

Media 52

Media Bombora Mobile Advertising Advertising Agencies 52

Convince & Convert

SEPTEMBER 29, 2015

But, given the comparative cost effectiveness of digital (versus broadcast and other mass initiatives), they can create engaging content in social for these audiences that will be customers eventually, while also providing content for current customers. Corcoran Group DemoCasting on Tumblr. Is Nescafe DemoCasting on Tumblr Too?

Social Media 157

Social Media Media Brand Identity Branding 157

Hubspot

SEPTEMBER 24, 2019

“ Disgraceland ” by Jake Brennan has been one of my favorite podcasts since the first episode. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. Image source: Campaigns of the World. What is Traditional Marketing? for our ???

Paid Search Agency 78

Paid Search Agency Classified Ads Marketing & Strategy Paid Social Agency 78

Vidyard

JULY 11, 2019

From there, you can create a lead nurturing campaign that will provide them with targeted content to gain their trust and eliminate objections. One person who does a great job at this is Amy Porterfield, host of the Online Marketing Made Easy podcast and co-author of the book Facebook Marketing All-in-One for Dummies.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Optinmonster

JULY 15, 2021

Broadcasting emails to large groups. OptinMonster lets you create all kinds of lead generation campaigns like popups, floating bars, slide-ins, gamified wheels, and more. You can customize these campaigns in under 5 minutes using 50+ responsive templates and the easy-to-use drag and drop builder. Segmenting your audience.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

Porch Group Media

NOVEMBER 4, 2022

After this, you can select an advertisement type for your campaigns, such as a display advertisement or a video. Video Podcast] The Rise of CTV Advertising. Connected TV is well known to provide a broadcast-quality advertisement experience. These movies are watched on popular streaming platforms like Youtube, Hulu, and more.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Please Support Our Sponsors. .”

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Digilant

AUGUST 10, 2023

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Audio Ads Audio ads are formatted as — you guessed it — audio.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

These are delivered via streaming platforms, like podcasts or music streaming apps like Spotify, Pandora, or iHeartRadio, for example. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Audio Ads Audio ads are formatted as — you guessed it — audio.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

ClearVoice

JULY 18, 2023

Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts. Content marketing’s strengths include: Brand loyalty: A strong content marketing campaign encourages customers to stick around. But exactly what is content marketing , and how are financial companies using it?

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52