How to start a podcast: everything you need to know

Sprout Social

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever.

15 Podcast Tools to Take Your Show from Good to Great in 2019


Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal. Let's review the top podcast tools and services to level up your podcasting game. Podcast Recording Equipment. How to Podcas

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Host-Read or Prerecorded Ads: What’s the Right Mix in Your Campaign?


Just as TV streaming surpassed traditional cable viewing in the United States this year, digital audio has dethroned its traditional counterparts. In large part, this is due to the growing popularity of podcasts. of them listen to podcasts for over 7 hours every week.

Why Every Company Needs to Become a Digital Media Company


And as they create more and more content – blogs, videos, podcasts, e-books – they increasingly resemble digital media companies. Cable TV networks push stories and narratives that are as sensational as possible, in the hopes of winning viewers. If you’re hosting a new podcast , work hard to find guests that people enjoy. They’ll take a popular writer or broadcaster and create opportunities for fans to interact with them.

Connected TV buying for special events | choozlechat ep. #16


In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. Listen here or wherever you get your podcasts, and see below for the full transcript.

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Facebook Live Video: The Complete Guide to Live-Streaming for Business


billion broadcasts have been sent from the platform. Note: If you choose to share it only to your Story, the video will only be available while you are broadcasting—it will not be saved to your profile. Live broadcasts can be up to four hours long. Plan your broadcast.

Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Introduction of technologies such as artificial intelligence (AI), machine learning (ML) and 5G are going to make programmatic advertising more efficient, while the entry of newer advertising channels such as Digital Out Of Home (DOOH), podcast and audio programmatic advertising, voice-activated ads, smart devices, and AR/VR not only gives marketers more choices but also provides a more engaging, personalized experience for consumers.

Video Killed the Radio Star; Content Marketing Revived It

Content Standard

In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. For instance, while Nielsen segments out streaming music listeners and streaming podcast listeners, they lump together traditional broadcast, satellite radio, and the relatively new phenomenon of streaming radio. Do you have the capacity to translate radio content into YouTube or podcasts , or vice versa, to make your content production even more efficient?

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15 Inspirational Resources to Lift You Out of Your Content Rut


2) Podcasts. If you aren’t familiar with podcasts, they’re essentially radio or TV shows broadcast online that you can subscribe to, usually via an RSS feed. Check out iTunes Essentials Podcasts. Whether you have cable or use services like Hulu , there are plenty of shows that can really make you think. As an inbound marketer, I know two topics that go hand-in-hand: Content creation and inspiration.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

billion) than they did for broadcast television in 2013. At the other end of the spectrum, less than 10% use Foursquare, podcasting, or Quora. adults 18-24 years old than any cable network. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.”

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content


For example, if someone needs an answer to a mundane question like how to unclog a toilet, how to negotiate a lower cable bill, or how to refinance a home, content that answers that question is incredibly interesting -- or at the very least, it's not actively boring. For instance, we've recently launched a podcast (called The Growth Show ) because we're aware not everyone is apt to read a blog post to learn about business growth. Speaking of podcasting.