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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. depending on whether ads are shown during live events (such as sports, concerts, etc.),

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Top 9 immersive marketing events of 2023

Martech

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

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Top 10 immersive marketing events of 2023

Martech

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

Wesley Farris, VP of Platform Partnerships at Digilant, attended the conference and recently sat down with us to provide his key takeaways from the event. The shift of live sports to digital platforms Live sports are progressively moving away from traditional cable to digital platforms. Let’s dive in.

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The complete history of CTV advertising

illumin

The content can be provided by large streamers like Netflix or Disney+, local broadcasters, or user generated content sites like YouTube or Vimeo. The first ever live streamed event was a Severe Tire Damage concert in 1993, an American garage rock band. a quarter.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

Breaking News: Broadcast Sports Sales Updates Live. Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. The live portion of the event was comprised of a few key elements that gave it the feel of a sporting event.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. CTV opportunities for special events. It allows us to tap into multiple pools of inventory and execute campaigns around these types of events at scale.

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