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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. An estimate by eMarketer shows that U.S advertisers will spend about $38.83

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3 Companies Winning the OTT Race With Advertisers

readwrite

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. According to eMarketer, their reasons for cutting the cord are primarily based on factors related to price and convenience. for the hardware.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. billion for the broadcast rights over that period.

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TV Is Going Away (Or Not)

Rain: The Growth Agency

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. My dad’s broadcast is now even being talked about as the “hack” for millennials to access TV.

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Who Will Win the War for TV Ad Dollars?

Contently

A big TV event gets broadcast. Some, sans cable subscriptions, simply tuned out. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. .”

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. Now we all watch TV–and when I say TV, I mean everything from CBS broadcast to Hulu–but we’re almost always on our phones while we’re watching TV. Sam: (13:23).

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