Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. The podcast industry is experiencing exponential growth. Portland, Ore., Portland, Ore.,

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Zoominfo

JUNE 19, 2018

Build anticipation for your new product drop by promoting teasers of your live stream in advance. Broadcast keynote speeches to your followers so they can feel like they’re right there in the audience. You can also broadcast a product demo hosted by an influencer. Or, stream a live chat hosted by your CEO or leadership team.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

ConvertKit

NOVEMBER 26, 2019

As of today you can build landing pages and forms in ConvertKit for free , making it the easiest way to launch your next creative project. Build a pre-launch list. Instead build a pre-launch list for your book (or a podcast , course , or anything else you have coming up) so you can launch to an eager group of fans.

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

Oktopost

MAY 7, 2020

Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the podcast: Watch the live broadcast: Social media is both disarming and powerful. Building themes or campaigns is a great way to keep your content mature and credible. Stay tuned for our next episode.

Transparency 130

Transparency Social Media Work Management Media 130

Oktopost

MAY 24, 2020

Join the discussion by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Listen to the podcast: Watch the live broadcast: The relationship between information technology and marketing is rather new. Invite both teams to regular meetings. Be transparent.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

Cable 129

Cable Social Media Distribution Promotion 129

Valasys

NOVEMBER 7, 2019

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Oktopost

MAY 4, 2020

Join the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Listen to the Podcast: Or watch the live broadcast: Now that the world is living through the midst of a complete digital revolution, B2B brands need to converse with their audiences in a way that speaks to emotions.

Brand Identity 113

Brand Identity Branding B2B Broadcasting 113

Martech

MAY 27, 2022

For example, Instagram offers engagement insights for Reels and live broadcasts. For live broadcasts, there is data on accounts reached, peak concurrent viewers, comments and shares. Podcast advertising spend surged in 2021 : Podcasts are booming, making them yet another channel to be woven into an omnichannel marketing strategy.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Mobile Advertising 105

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. Live Video Builds Trust with Your Customers. If you build trust with your audience, they will continue to buy from you and refer you to their network. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

B2B Digital Marketer

OCTOBER 27, 2022

For the last decade, marketers have become expert broadcasters – from blogs, articles, podcasts, videos, social media, ads, and websites. Podcast Timestamps/Outline. 13:35 – Insights to build strategy and tactics for your scorecards. Learn how you can plug scorecards into your marketing funnel.

Marketing Funnels 52

Marketing Funnels Top of Funnel Digital Marketing Funnels Advertising Funnels 52

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Tomorrow People

OCTOBER 24, 2017

Under Armour: Expert Community-Building. Community building is a crucial part of its content marketing strategy. Invest time and resources into building your own communities, and nurture them with useful content to reap the rewards of engagement and conversion. Taco Bell: Becoming a Broadcaster. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They wanted to shift from broadcasting to personalized recommendations.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Biznology

OCTOBER 23, 2020

“Wonder how resilient leaders build innovative organizations that are exponentially more profitable than other organizations? ” TED Talks/Podcasts. “A broadcaster recounts his life, and the evolutionary history of life on Earth , to grieve the loss of wild places and offer a vision for the future.”

Enterprise Management 129

Enterprise Management Work Management Broadcasting Software 129

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Liveintent

SEPTEMBER 23, 2020

Here are a few ideas to help you build on the increased engagement trend. Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts. Educate with content. As people spend more time at home during quarantine, they’re ready to learn new things online.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Convince & Convert

MARCH 15, 2016

Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force… podcasting. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

ConvertKit

SEPTEMBER 11, 2020

Build a Link Page for your social bio. No need to build a website or full ecommerce site. Podcasters, set up an icon to send your audience directly to your podcast hosting site of choice. You can manage up to 1,000 email subscribers and create unlimited landing pages, and opt-in forms, and email broadcasts.

Features 78

Features Landing Pages Content Broadcasting 78

Oktopost

MARCH 25, 2020

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic. Today, many banks are pouring resources into transforming the customer experience and building a social media marketing strategy to encourage engagement.

Social Media 92

Social Media Peer-to-peer Social Marketing Marketing & Strategy 92

Vidyard

JUNE 8, 2017

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Many brands are looking to video podcasting as a new medium for promoting thought leadership.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Valasys

NOVEMBER 18, 2022

Zoom Podtrak is one of those apps which has gained a lot of popularity with podcast creators. Podcasts help people to consume content on the go. . How are Podcasts helping the Marketing Industry? How are Podcasts helping the Marketing Industry? A podcast is defined as a “radio on demand” by Wikipedia.

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

Porch Group Media

NOVEMBER 8, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. But there’s linear TV which is being replaced by Connected TV, YouTube, Facebook, Amazon, and Snap and which are broadcasting content.

Privacy 52

Privacy First-Mover Advantage Planning Paid Search Agency 52

ConvertKit

MAY 28, 2021

You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. Grow your email subscriber list to build an audience of potential customers. The first step, then, is building out a list of email subscribers. Podcast sponsorships.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Hubspot

NOVEMBER 13, 2019

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

Skype 94

Skype Tools Bundling Pricing 94

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Instead of delivering your emails as soon as you write them, schedule your broadcast emails in advance.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Salesforce Marketing Cloud

JANUARY 24, 2023

By letting them see what books they read, movies they watched, or podcasts they listened to through your platform, you’re tapping into a bit of nostalgia to reward them for being a subscriber. Companies who use targeted and segmented push notifications (as opposed to broadcast notifications) see better open rates and conversion rates.

Paid Content 98

Paid Content Marketing AI Loyalty Budget Programs 98

Biznology

APRIL 30, 2021

“…The information that people broadcast online through social media provides insights into who they are, which we show can be used to match people and occupations. ” Podcasts. And she explains how to build those attributes when much of the job is performed virtually.” TED: The Way We Work.

Fulfillment 104

Fulfillment Lead Scoring Lead Ranking Thought Leadership 104

Oktopost

APRIL 2, 2020

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: In today’s new normal , whether people wanted to work globally or not, employees are being forced to adapt to a remote life-syle. This is where siloes come in. Don’t Be a Megaphone.

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

KoMarketing Associates

AUGUST 26, 2020

41% of marketers think video is THE best content format for building relationships that generate leads. Demand generation marketers can make use of LinkedIn video ads to drive registrations for online or offline events, or to build excitement for a product launch, or simply urge business buyers to explore a better way to optimize their work.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Hubspot

DECEMBER 20, 2018

Over one-third of Americans between the ages of 25-54 listen to podcasts every month. Podcasts provide a source of convenient and intimate entertainment that's only continuing to grow in popularity. The 15 Best WordPress Themes for Podcasters in 2019. Locally Hosted Video Player feature to share high-quality video content.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Ledger Bennett

MARCH 12, 2020

With the saving of budget due to not building stands, not flying staff or even customers to the event or putting them up in hotels, not taking days away from their business – what tactics could you take advantage of to patch up this big hole in your marketing calendar and your revenue funnel? – Live podcast recording.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

BenchmarkONE

JULY 29, 2020

Building Campaigns. Building successful campaigns for a company’s product or service is one of the most important tasks for a marketer. Building Relationships. More often than not, these meetings will turn into articles, broadcasts, radio, or podcast features. From pitching, comes the opportunities.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Heinz Marketing

MARCH 1, 2021

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! If you are listening to this on the podcast, thank you very much for subscribing. This has been an interesting year for podcasts. ” But those dogs became guests on the podcast.

Trigger Marketing 106

Trigger Marketing Intent Signal B2B Sales CMO 106