I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. MORE
There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. MORE
If you are considering live streaming, you’ll first want to consider the several live broadcasting options out there. While users have been able to live broadcast on Google Hangouts for a while now, Periscope and Meerkat (both tied to Twitter) emerged in 2014. MORE
Being able to broadcast a message about current events across the vast distances was an incredibly novel idea, and helped keep people connected with those vast differences were otherwise physically difficult to maneuver. Podcasts are nothing new. MORE
They separate the two into what they call Narrowcast and Broadcast. Broadcasting is the mass public sharing, such as a post or tweet. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter MORE
Instead, we find ourselves on the precipice of something pretty radical: a digital age so packed with competition and ad noise that, were we so inclined and resourced, we could broadcast our messages on all channels across all platforms at all hours of the day and never see a significant impact. MORE
In other words, unless you really are a broadcaster (i.e., it’s your job to tweet on behalf of CNN or Fox News)—don’t be just a broadcaster. Social Media Marketing Twitter automated DM broadcasting on Twitter default Twitter egg Nick Nolte pre-schedule tweets retweet Twitter apps Twitter bio Twitter follower following ratio ways to avoid being a dork on TwitterNote: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog. MORE
Don’t use Periscope to broadcast, use it to interact. Although the broadcast starts immediately for Twitter, the live audience doesn’t hop on for 3-6 seconds, and will miss any introduction you provide. Don't use Periscope to broadcast, use it to interact. MORE
In some cases it is entirely appropriate to “broadcast” over Twitter. Here’s an example: IBM has a site (@IBMJobsGlobal) that only broadcasts job openings and career news. This is simply a broadcast channel, and that’s OK. MORE
Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often. The Benchmark Report reveals that the best time to broadcast emails to a B2B audience is Tuesday between 10am and 1pm. MORE
Mashable has promised to stream 35 hours of live video per month, and The New York Times is streaming four live broadcasts every day, according to Advertising Age. Learn how to start broadcasting with our new online guide -- The Guide to Facebook Live. MORE
Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band. MORE
The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots. MORE
In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live. MORE
Gone are the days of mass, untargeted broadcasting. In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. MORE
This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. MORE
I had the pleasure last week of appearing as the first guest on Scott Brinker's chiefmartechTV , an internet broadcast that will features interviews on marketing technology topics. You can view the broadcast here. The official topic was accelerating waves of marketing technology , although we did manage to sneak in Personalized Mona Lisa. See if you can count how many times my cat forces her way into the picture. MORE
Carney also spoke to the fact that, when it comes to broadcasting live video with convenience, Facebook emerges as a leader once again. Maybe that’s why social media strategist Christine Gritmon had the following responses to our questions: 4) The actual content outlives the live broadcast. MORE
In fact, they question if Twitter is more of a broadcast medium than a social medium. Broadcast networks account for nearly 30% of all television time (ABC, CBS, NBC, etc). MORE
Facebook Live Broadcasts From Computers. Facebook Live, which lets users broadcast live video from their mobile phones directly onto the News Feed, launched in May 2016. The ability to broadcast Facebook Live from your laptop will certainly change the content landscape. MORE
2 – Broadcasting Mentality. This thought process led to misguidance where content is viewed as broadcasting information out to markets and customers. Yet, it is still very much a broadcasting mentality. Illustration by Hea Poh Lin. MORE
Many of the people hanging out at Crema (a hipster’s promised land for Portlandia fans and just another Portland coffee shop for the rest of us) weren’t even born when Apple’s 1984 commercial was broadcast at Super Bowl XVIII. MORE
What’s more, she shares how customized content is being broadcast according to the individuals viewing the display and how viewers are encouraged to engage further with social and mobile campaigns. MORE
Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. Engagement is a key part of your broadcast. MORE
But just broadcasting out to the world about your latest piece isn’t very effective. “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. MORE
Crisis Management Public Relations Reputation Management Aberdeen American Broadcasting Company Americans AppRiver Associated Press Barack Obama donald trump George W. Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. MORE
But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics. Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. MORE
In the last month or so, there''s been a big surge in live video broadcasting. Because video broadcasting apps like Periscope (and its slightly older competitor, Meerkat) aren''t just good for silly, just-for-fun clips like that one. 3) Make your broadcast easy to find. MORE
News outlets have used the tool to broadcast breaking news (RIP Prince), celebs have used it to connect with fans, and BuzzFeed got 800,000 people to watch someone blow up a watermelon with rubber bands. MORE
Commercial broadcast television does this a little bit in the form of needing to create television programing compelling enough — equity build — that you’ll forgive the 10 minutes-per-helf-hour of commercials that are needed to make that programing viable. MORE
Broadcasting / Conversation. I’m a bit worried by the potential for overuse, especially in the Broadcasting scenario. Great idea came from a different conversation. Mike Sansone asked me if there was a hashtag for Social Media Informer. While we have created a twitter account ( @SocialMediaInf ) that currently sends out links to posts and eventually will be sending out links to only the best posts from the day, week, month. But I hadn’t really considered a hashtag. MORE
They view the platform as just another way to broadcast company advertising and press releases. By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. This is simply a broadcast channel. MORE
In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., It was fun and I really hope to be included again in the future, both on FIR and on podcasts and broadcasts in general in 2016. MORE
Move over, sports fans — this weekend is all about marketing MORE
And like any successful content strategy, a good part of every video’s success is dependent on the prep work taking place around the live broadcast. Even though your live broadcast space is unlimited, consumers want a tight, economical brand experience. MORE
Just publishing more and more content, broadcast style, won’t cut it, either. It’s not the old “broadcast” model of publishing so many social media marketers still use. Social media is growing up. MORE
Sure, you can’t pop your headphones in during a meeting, but you can listen to these portable broadcasts while you workout at the gym, run errands, or commute to work. By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing. MORE
Marketing Features: WhatsApp doesn’t sell ads , prohibits third-party bots , and limits its broadcast message feature and group chats to 256 people. When users sign up for it, they add the HubSpot Blog app to their Slack profile, where they receive a weekly broadcast of content. MORE
On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. Now, Twitter users can broadcast live video directly from Twitter without having to create a Periscope account first. MORE
Still another way to view this landscape is through the longstanding acknowledgment that advertisers no longer need publishers or broadcasters to channel their messaging because they are themselves that. Remember blogging for business? Better still blogging by brands? MORE
Broadcast Related Topics Hubspot
JANUARY 16, 2017
Facebook Live Broadcasts From Computers. Facebook Live, which lets users broadcast live video from their mobile phones directly onto the News Feed, launched in May 2016. The ability to broadcast Facebook Live from your laptop will certainly change the content landscape.
Terminus
OCTOBER 27, 2015
Terminus CEO and founder, Eric Spett , was interviewed on Georgia Public Broadcasting. The post Terminus Featured on Georgia Public Broadcasting appeared first on Terminus.
Contently
APRIL 25, 2016
News outlets have used the tool to broadcast breaking news (RIP Prince), celebs have used it to connect with fans, and BuzzFeed got 800,000 people to watch someone blow up a watermelon with rubber bands.
Puzzle Marketer
JULY 19, 2012
They separate the two into what they call Narrowcast and Broadcast. Broadcasting is the mass public sharing, such as a post or tweet. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter
Biznology
JANUARY 5, 2016
In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., It was fun and I really hope to be included again in the future, both on FIR and on podcasts and broadcasts in general in 2016.
Biznology
FEBRUARY 28, 2017
Crisis Management Public Relations Reputation Management Aberdeen American Broadcasting Company Americans AppRiver Associated Press Barack Obama donald trump George W. Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game.
Biznology
JULY 28, 2015
Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band.
Biznology
JANUARY 27, 2017
Still another way to view this landscape is through the longstanding acknowledgment that advertisers no longer need publishers or broadcasters to channel their messaging because they are themselves that. Remember blogging for business? Better still blogging by brands?
Biznology
JULY 13, 2017
The frequency of hashtags posted immediately after your ad gets broadcast on a TV channel or radio station gives marketers a better idea about the relative performance of these various ad slots.
Webbiquity
NOVEMBER 17, 2011
In other words, unless you really are a broadcaster (i.e., it’s your job to tweet on behalf of CNN or Fox News)—don’t be just a broadcaster. Social Media Marketing Twitter automated DM broadcasting on Twitter default Twitter egg Nick Nolte pre-schedule tweets retweet Twitter apps Twitter bio Twitter follower following ratio ways to avoid being a dork on TwitterNote: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog.
Biznology
NOVEMBER 20, 2012
Commercial broadcast television does this a little bit in the form of needing to create television programing compelling enough — equity build — that you’ll forgive the 10 minutes-per-helf-hour of commercials that are needed to make that programing viable.
Experience Marketing Insights
JANUARY 31, 2017
Move over, sports fans — this weekend is all about marketing
Tony Zambito
FEBRUARY 5, 2017
2 – Broadcasting Mentality. This thought process led to misguidance where content is viewed as broadcasting information out to markets and customers. Yet, it is still very much a broadcasting mentality. Illustration by Hea Poh Lin.
Aggregage
OCTOBER 4, 2010
Broadcasting / Conversation. I’m a bit worried by the potential for overuse, especially in the Broadcasting scenario. Great idea came from a different conversation. Mike Sansone asked me if there was a hashtag for Social Media Informer. While we have created a twitter account ( @SocialMediaInf ) that currently sends out links to posts and eventually will be sending out links to only the best posts from the day, week, month. But I hadn’t really considered a hashtag.
Customer Experience Matrix
JUNE 13, 2016
I had the pleasure last week of appearing as the first guest on Scott Brinker's chiefmartechTV , an internet broadcast that will features interviews on marketing technology topics. You can view the broadcast here. The official topic was accelerating waves of marketing technology , although we did manage to sneak in Personalized Mona Lisa. See if you can count how many times my cat forces her way into the picture.
B2B Marketing Insider
APRIL 18, 2017
Gone are the days of mass, untargeted broadcasting. In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns.
Digital B2B Marketing
MARCH 28, 2011
In fact, they question if Twitter is more of a broadcast medium than a social medium. Broadcast networks account for nearly 30% of all television time (ABC, CBS, NBC, etc).
Hubspot
APRIL 9, 2015
In the last month or so, there''s been a big surge in live video broadcasting. Because video broadcasting apps like Periscope (and its slightly older competitor, Meerkat) aren''t just good for silly, just-for-fun clips like that one. 3) Make your broadcast easy to find.
Hubspot
OCTOBER 6, 2016
Mashable has promised to stream 35 hours of live video per month, and The New York Times is streaming four live broadcasts every day, according to Advertising Age. Learn how to start broadcasting with our new online guide -- The Guide to Facebook Live.
Hubspot
DECEMBER 20, 2016
On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. Now, Twitter users can broadcast live video directly from Twitter without having to create a Periscope account first.
grow - Practical Marketing Solutions
MARCH 3, 2015
They view the platform as just another way to broadcast company advertising and press releases. By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. This is simply a broadcast channel.
Hubspot
MAY 9, 2016
In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live.
Modern B2B Marketing
MARCH 14, 2017
Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. Engagement is a key part of your broadcast.
ScribbleLive
MARCH 23, 2016
Sure, you can’t pop your headphones in during a meeting, but you can listen to these portable broadcasts while you workout at the gym, run errands, or commute to work. By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.
Content Standard
SEPTEMBER 12, 2017
And like any successful content strategy, a good part of every video’s success is dependent on the prep work taking place around the live broadcast. Even though your live broadcast space is unlimited, consumers want a tight, economical brand experience.
The B2B Research Blog
MARCH 26, 2012
Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often. The Benchmark Report reveals that the best time to broadcast emails to a B2B audience is Tuesday between 10am and 1pm.
Hubspot
APRIL 5, 2016
But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics. Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads.
Fathom
JANUARY 24, 2016
If you are considering live streaming, you’ll first want to consider the several live broadcasting options out there. While users have been able to live broadcast on Google Hangouts for a while now, Periscope and Meerkat (both tied to Twitter) emerged in 2014.
grow - Practical Marketing Solutions
FEBRUARY 3, 2016
Don’t use Periscope to broadcast, use it to interact. Although the broadcast starts immediately for Twitter, the live audience doesn’t hop on for 3-6 seconds, and will miss any introduction you provide. Don't use Periscope to broadcast, use it to interact.
Hubspot
JUNE 27, 2016
This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works.
Act-On
MARCH 17, 2016
Just publishing more and more content, broadcast style, won’t cut it, either. It’s not the old “broadcast” model of publishing so many social media marketers still use. Social media is growing up.
Hubspot
AUGUST 3, 2017
Carney also spoke to the fact that, when it comes to broadcasting live video with convenience, Facebook emerges as a leader once again. Maybe that’s why social media strategist Christine Gritmon had the following responses to our questions: 4) The actual content outlives the live broadcast.
Hubspot
AUGUST 11, 2017
Marketing Features: WhatsApp doesn’t sell ads , prohibits third-party bots , and limits its broadcast message feature and group chats to 256 people. When users sign up for it, they add the HubSpot Blog app to their Slack profile, where they receive a weekly broadcast of content.
Hubspot
MARCH 20, 2017
There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm.
Vidyard
JUNE 8, 2017
Being able to broadcast a message about current events across the vast distances was an incredibly novel idea, and helped keep people connected with those vast differences were otherwise physically difficult to maneuver. Podcasts are nothing new.
Crimson Marketing
SEPTEMBER 15, 2015
What’s more, she shares how customized content is being broadcast according to the individuals viewing the display and how viewers are encouraged to engage further with social and mobile campaigns.
grow - Practical Marketing Solutions
MAY 13, 2014
In some cases it is entirely appropriate to “broadcast” over Twitter. Here’s an example: IBM has a site (@IBMJobsGlobal) that only broadcasts job openings and career news. This is simply a broadcast channel, and that’s OK.
Act-On
APRIL 24, 2017
But just broadcasting out to the world about your latest piece isn’t very effective. “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below.
Act-On
FEBRUARY 9, 2016
Many of the people hanging out at Crema (a hipster’s promised land for Portlandia fans and just another Portland coffee shop for the rest of us) weren’t even born when Apple’s 1984 commercial was broadcast at Super Bowl XVIII.
Act-On
MARCH 15, 2016
Instead, we find ourselves on the precipice of something pretty radical: a digital age so packed with competition and ad noise that, were we so inclined and resourced, we could broadcast our messages on all channels across all platforms at all hours of the day and never see a significant impact.
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