Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
JANUARY 16, 2017
Facebook Live Broadcasts From Computers. Facebook Live, which lets users broadcast live video from their mobile phones directly onto the News Feed, launched in May 2016. The ability to broadcast Facebook Live from your laptop will certainly change the content landscape.
The Facebook Live Broadcast That Will Ruin Your Childhood
APRIL 25, 2016
News outlets have used the tool to broadcast breaking news (RIP Prince), celebs have used it to connect with fans, and BuzzFeed got 800,000 people to watch someone blow up a watermelon with rubber bands.
Terminus Featured on Georgia Public Broadcasting
OCTOBER 27, 2015
Terminus CEO and founder, Eric Spett , was interviewed on Georgia Public Broadcasting. The post Terminus Featured on Georgia Public Broadcasting appeared first on Terminus.
SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
They separate the two into what they call Narrowcast and Broadcast. Broadcasting is the mass public sharing, such as a post or tweet. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitter
Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
MAY 3, 2016
I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai.
Branded content just another shade of fake news?
JANUARY 27, 2017
Still another way to view this landscape is through the longstanding acknowledgment that advertisers no longer need publishers or broadcasters to channel their messaging because they are themselves that. Remember blogging for business? Better still blogging by brands?
My online influencer research and engagement process
JULY 28, 2015
Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. At least, right now, it’s a one man band.
12 Ways to Avoid Being a Dork on Twitter
NOVEMBER 17, 2011
In other words, unless you really are a broadcaster (i.e., it’s your job to tweet on behalf of CNN or Fox News)—don’t be just a broadcaster. Social Media Marketing Twitter automated DM broadcasting on Twitter default Twitter egg Nick Nolte pre-schedule tweets retweet Twitter apps Twitter bio Twitter follower following ratio ways to avoid being a dork on TwitterNote: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog.
Building and spending social media equity
NOVEMBER 20, 2012
Commercial broadcast television does this a little bit in the form of needing to create television programing compelling enough — equity build — that you’ll forgive the 10 minutes-per-helf-hour of commercials that are needed to make that programing viable.
Twitter and TV: Broadcaster Best Practices
MAY 6, 2011
This video from the Twitter blog shows how broadcasters are using Twitter to drive viewer engagement. These practices include: #Hashtags. UserNames. Curated Tweets. Live-Tweeting. View Original Article
Vote Farming and Cheating in Social Media Contests
AUGUST 15, 2013
Social Media and the Law Boston Contest FM broadcasting Horace Mann School Horace Mann School for the Deaf and Hard of Hearing KISS Papa John''s Pizza Radio broadcasting Reddit Taylor Swift Last month, Boston’s Kiss FM radio station terminated its “Taylor Swift’s Biggest fan” contest after the public chose a “creepy” potential winner who wanted to smell Taylor Swift’s hair in public. See more here.)
Beyond the Broadcast: How Brand Experience Enriches the Big Game
Experience Marketing Insights
JANUARY 31, 2017
Move over, sports fans — this weekend is all about marketing
Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
JULY 14, 2010
Because you’re sharing knowledge and experience for all to learn by, you are not broadcasting nor blatantly self-promoting. There is no doubt that the current recession continues to have an impact on the growth of social media.
The Four Stages of Social Media
PR Meets Marketing
AUGUST 26, 2012
As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. From my perspective, this is the first step from broadcast toward engagement.
How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
FEBRUARY 5, 2017
2 – Broadcasting Mentality. This thought process led to misguidance where content is viewed as broadcasting information out to markets and customers. Yet, it is still very much a broadcasting mentality. Illustration by Hea Poh Lin.
Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
SEPTEMBER 28, 2010
New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ?
Here’s What New Media Broadcasting Looks Like
APRIL 19, 2010
Interview with Danny Schreiber of Silicon Prairie News(download video here or play it below on the page). Silicon Prairie News Spotlights Midwest Innovators, Business, & Culture In a couple of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
Hashtags for Listening, Collecting, Broadcasting and Conversations
OCTOBER 4, 2010
Broadcasting / Conversation. I’m a bit worried by the potential for overuse, especially in the Broadcasting scenario. Great idea came from a different conversation. Mike Sansone asked me if there was a hashtag for Social Media Informer. While we have created a twitter account ( @SocialMediaInf ) that currently sends out links to posts and eventually will be sending out links to only the best posts from the day, week, month. But I hadn’t really considered a hashtag.
Why Your Marketing Needs to be Data-Driven
B2B Marketing Insider
APRIL 18, 2017
Gone are the days of mass, untargeted broadcasting. In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns.
Accelerating Waves of Marketing Technology: My Interview on Scott Brinker's ChiefmartechTV
Customer Experience Matrix
JUNE 13, 2016
I had the pleasure last week of appearing as the first guest on Scott Brinker's chiefmartechTV , an internet broadcast that will features interviews on marketing technology topics. You can view the broadcast here. The official topic was accelerating waves of marketing technology , although we did manage to sneak in Personalized Mona Lisa. See if you can count how many times my cat forces her way into the picture.
Twitter IS Social « Digital B2B Marketing
Digital B2B Marketing
MARCH 28, 2011
In fact, they question if Twitter is more of a broadcast medium than a social medium. Broadcast networks account for nearly 30% of all television time (ABC, CBS, NBC, etc).
5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
APRIL 9, 2015
In the last month or so, there''s been a big surge in live video broadcasting. Because video broadcasting apps like Periscope (and its slightly older competitor, Meerkat) aren''t just good for silly, just-for-fun clips like that one. 3) Make your broadcast easy to find.
Twitter Unveils Live Video: Here's What You Need to Know
DECEMBER 20, 2016
On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. Now, Twitter users can broadcast live video directly from Twitter without having to create a Periscope account first.
The Marketer's Guide to Facebook Live [Free Guide]
OCTOBER 6, 2016
Mashable has promised to stream 35 hours of live video per month, and The New York Times is streaming four live broadcasts every day, according to Advertising Age. Learn how to start broadcasting with our new online guide -- The Guide to Facebook Live.
Live Video in 5 Steps: From Creation to Measurement
Modern B2B Marketing
MARCH 14, 2017
Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. Engagement is a key part of your broadcast.
Do I need two Twitter accounts?
grow - Practical Marketing Solutions
MARCH 3, 2015
They view the platform as just another way to broadcast company advertising and press releases. By trying to force-fit old “broadcast” media thinking into this new platform they are sub-optimizing Twitter at best and hurting their brand at worst. This is simply a broadcast channel.
How to Use Facebook Live: A Complete Guide
MAY 9, 2016
In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. How to Broadcast on Facebook Live.
30 Brilliant Content Marketing Podcasts You Need to Hear
MARCH 23, 2016
Sure, you can’t pop your headphones in during a meeting, but you can listen to these portable broadcasts while you workout at the gym, run errands, or commute to work. By 8 a.m. every morning, chances are pretty good your inbox is flooded with emails about content marketing.
How Online & Offline Marketing Can Work Together [Infographic]
APRIL 5, 2016
But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics. Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads.
The State of Social Media Demographics: 2017 Benchmarks [Infographic]
MARCH 20, 2017
There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm.
VIDEO: Social Media's Multiplier Effect
DECEMBER 4, 2012
From Entrepreneur.com, here's a video with entrepreneur and author Gary Vaynerchuk in which he explains how customers broadcasting their experiences on social media can amplify the impact of your company's interactions.
Email marketing: Overcoming message overload
The B2B Research Blog
MARCH 26, 2012
Remarkably, amongst those doing so almost one half (44%) broadcast emails once a week or more often. The Benchmark Report reveals that the best time to broadcast emails to a B2B audience is Tuesday between 10am and 1pm.
A Quick Guide to Live Streaming on Social Media
JANUARY 24, 2016
If you are considering live streaming, you’ll first want to consider the several live broadcasting options out there. While users have been able to live broadcast on Google Hangouts for a while now, Periscope and Meerkat (both tied to Twitter) emerged in 2014.
7 of the Best Facebook Live Videos We've Ever Seen
JUNE 27, 2016
This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works.
5 Critical things you need to know about Periscope now
grow - Practical Marketing Solutions
FEBRUARY 3, 2016
Don’t use Periscope to broadcast, use it to interact. Although the broadcast starts immediately for Twitter, the live audience doesn’t hop on for 3-6 seconds, and will miss any introduction you provide. Don't use Periscope to broadcast, use it to interact.
The 5 types of company Twitter accounts: What’s right for you?
grow - Practical Marketing Solutions
MAY 13, 2014
In some cases it is entirely appropriate to “broadcast” over Twitter. Here’s an example: IBM has a site (@IBMJobsGlobal) that only broadcasts job openings and career news. This is simply a broadcast channel, and that’s OK.
Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)
SEPTEMBER 15, 2015
What’s more, she shares how customized content is being broadcast according to the individuals viewing the display and how viewers are encouraged to engage further with social and mobile campaigns.