#48 Broadcast Attribution with Brent Lightfoot from iHeart Media

LeadsRX

Learn from Brent Lightfoot, Vice President Research at iHeartMedia, as he discusses exactly how broadcast attribution is working in today’s landscape. ” Attribution Marketing Podcast attribution Broadcast broadcast attribution marketing analytics

Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts

Single Grain

Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. Planning a Broadcast.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute. Your livestream doesn’t only have an in-the-moment purpose.

LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming.

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Channel Broadcast News to Better Your Content Marketing

Content Marketing Institute

The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. Continue reading → The post Channel Broadcast News to Better Your Content Marketing appeared first on Content Marketing Institute. A former journalist turned content marketer shares seven techniques you should consider implementing.

How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

As soon as the live broadcast stops, make sure it’s readily available for replay. In the settings, choose to automatically share your Facebook Live broadcast on your Instagram account and vice versa. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute.

Give Specific Users Permission to Broadcast Messages

Ontraport

The post Give Specific Users Permission to Broadcast Messages appeared first on The ONTRAPORT Blog. ONTRAPORT’s engineering team upgraded user permissions to allow more admin control over their users. We also made updates to tracked links, campaign performance mode, ONTRApages, ONTRAmail and more. Engineering

Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV

AcuityAds

The post Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV appeared first on AcuityAds Inc.

How to Get Broadcast Quality Virtual Event Production

SpotMe Blog

Most of the popular live streaming and broadcasting platforms have easy-to-learn interfaces that only take a day to begin using, and when you enlist the help of an event management company , you have the support you need to help run the event in real time.

The Facebook Live Broadcast That Will Ruin Your Childhood

Contently

News outlets have used the tool to broadcast breaking news (RIP Prince), celebs have used it to connect with fans, and BuzzFeed got 800,000 people to watch someone blow up a watermelon with rubber bands. The post The Facebook Live Broadcast That Will Ruin Your Childhood appeared first on The Content Strategist. Did you have a dream last night about a hauntingly life-sized Mr. and Mrs. Potato Head clumsily battling the Monopoly Man in a game of Hungry, Hungry, Hippos?

Broadcast Media Insights: Interview With Sarah Smith, Booking Producer at Yahoo Finance

Walker Sands

For the first installment of our media insights blog series, I connected with Sarah Smith , a booking producer for Yahoo Finance , to discuss strategies for pitching booking producers and how PR professionals can foster their media relationships.

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

Facebook Live Broadcasts From Computers. Facebook Live, which lets users broadcast live video from their mobile phones directly onto the News Feed, launched in May 2016. It quickly experienced rapid growth , and Facebook recently announced that Pages will now be able to broadcast live video from computers in addition to mobile phones. Filming from a laptop or desktop computer keeps the camera steadier than holding a mobile phone, which improves video quality for broadcasters.

Beyond the Broadcast: How Brand Experience Enriches the Big Game

The Freeman Company

Move over, sports fans — this weekend is all about marketing

Terminus Featured on Georgia Public Broadcasting

Terminus

Terminus CEO and founder, Eric Spett , was interviewed on Georgia Public Broadcasting. The post Terminus Featured on Georgia Public Broadcasting appeared first on Terminus. In this Future Perfect Podcast , GPB’s sci-tech correspondent Renay San Miguel asks Spett about various topics including: How Atlanta has become a technology hub. What it takes to grow a startup into a successful business. Opportunities in B2B account-based marketing and marketing technology (MarTech).

What Game of Thrones & Broadcast TV can Teach you About Video Marketing

Vidyard

The post What Game of Thrones & Broadcast TV can Teach you About Video Marketing appeared first on Vidyard. During the holidays I watched in awe as the ladies in my family scrambled into a frantic huddle around the TV to watch what seemed like something epic. I mean, based on the excitement, whatever was going to air was gonna be great. It was 7:30pm ( didn’t I know the importance of 7:30pm? ) The new Downton Abbey was on! Ahhhh! The Christmas special! Ahhhh! Wait…what?)

Year in Review: Measuring Your Marketing Performance

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingThe most crucial step to planning for the year ahead is understanding how your marketing channels performed this year.

Office Hours: Live Q&A with Susan Theder, CMO and Dave Christensen, CPO

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite Marketing

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Exploring FMG Marketing Tools

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingDeveloping and executing consistent and effective marketing across all channels (social, email, website, blogs, video, print) is critical to effective marketing, but who has time? We’ve got you!

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Essential Tech Tools to Boost your Marketing Efforts

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingNew tech tools and platforms are powering digital marketing techniques, enabling a better experience for clients and prospects and better results for the advisors implementing them.

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Office Hours Live Q&A with Susan Theder and Bryan Eshelbrenner

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite Marketing

Video 101 for Financial Advisors

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingLights, camera, panic? It’s no secret that video has become a powerful tool for advisors to connect with their network and grow their business. But getting started can be scary.

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How to Get Real Leads from LinkedIn

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingThis webinar features a guest presentation from Seth Greene, CEO of Market Domination. Seth leads you through proven strategies to generate real leads from LinkedIn for your financial services practice.

Leverage the Power of Client Testimonials and Reviews

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingThe SEC’s new changes for Rule 206(4)-1 permit advertisements that enable registered investment advisors to promote themselves via testimonials, endorsements, and third-party ratings.

Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite Marketing“The Digital Referral Shift” has drastically changed the way consumers find advisors.

Planning & Predicting Marketing in 2021

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingThe year is coming to a close, and it’s time to look forward to the next one. Pull out your crystal ball and see into the future as we plan and predict marketing trends and strategies for 2021. .

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The Suite Scoop: Quarterly Roundup – Q4 2021

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingLet us show you what our Products and Content team has been up to these past few months!

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How Broadcast Journalism Helped Me Pivot to Social Media Management

Hubspot

Pivoting from a career in broadcast journalism was a big decision for me. Here, I want to highlight how broadcast journalism helped me succeed in social media, and tips you can use if you're considering a career shift of your own.

Closing The Gap: Women in Financial Services

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingWomen financial advisors represent just 15% to 20% of all advisors, and among women advisors of color, the numbers are even worse.

Update on the CARES Act

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingIt’s tough to keep up with all the new provisions of the CARES Act. Watch this webinar with FMG Suite’s Mike Woods for a quick overview of all the updates you need to know.

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The Top Dos and Don’ts When it Comes to your Website

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingWebsite Design Best Practices in 2022 from Samantha Russell. We are well into 2022, and if we have learned anything over the last two years, it’s the importance of your online presence.

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Website Design Best Practices For More Conversions in 2022

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingWebsite Design Best Practices in 2022 from Samantha Russell. We are well into 2022, and if we have learned anything over the last two years, it’s the importance of your online presence.

Simplifying Your Tech Stack for Business Growth

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingWith so many technology options available to advisors, it can be challenging to understand how to best use that technology to drive more efficiencies in your business.

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The 5 Biggest Marketing Opportunities for Advisors in 2022

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingAs 2021 winds down and you get ready for 2022, it’s a great time to think about your marketing plan and what strategies you want to incorporate in the new year.

Panel Webinar: Engaging Audiences Digitally

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingOne of the best ways to improve is to learn from those who are already finding success! This webinar features three experienced financial professionals sharing the inside scoop on what has worked for them.

Ask Me Anything – Q3 2021

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingCurious about an FMG Suite tool? Have a burning question about something in our content library? Wondering what future features we have planned? Now is your opportunity to ask!

The Suite Scoop: Quarterly Roundup – Q2 2021

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingLet us show you what our Products and Content team has been up to these past few months!

The Proposed Tax Bill: What the Bill Means for your Clients, and How to Best Keep Them Informed

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingTax laws may be changing and we want you to be prepared to have these conversations NOW! Your clients want to know how this will impact their taxes, investments, and retirement strategy.

The Suite Scoop: Quarterly Roundup – Q3 2021

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingLet us show you what our Products and Content team has been up to these past few months!

Attracting Millennial Investors & Advisors To Your Firm

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingAccording to JD Power’s annual Investor Satisfaction Study , 55% of investors under age 40 prefer to communicate with their financial advisor using digital channels compared to just 26% of older investors.

How-To: Effective and Efficient Emails

FMG Suite

Webinars & Broadcasts DIgital Marketing Financial Advisors FMG Suite MarketingEmail marketing has been around forever, and for good reason. It’s the most direct and effective way to connect with your leads, nurture them, and turn them into engaged customers.