Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

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Viral Marketing Social Media Video Marketing Social Marketing 138

Bannersnack

MARCH 26, 2024

On the other hand, ads that convey strong emotions often go viral and produce awesome results. In particular, Mariano Rodriguez from LawRank pointed out that “If you want […] The post 11 Effective Emotional Advertising Examples Brands Are Using appeared first on Creatopy Blog.

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Advertisements Advertising Examples Effectiveness 98

Content Marketing Institute

SEPTEMBER 13, 2023

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.

Viral Marketing 89

Viral Marketing Paid Search Agency Ads Campaigns 89

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Can only videos go viral?

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Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. When you think of TikTok, what’s the first thing that comes to mind?

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Barriers Brand Identity Branding Content 106

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right?

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Viral Marketing Paid Search Agency Social Marketing Planning 101

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise in luck. It’s increasingly becoming a science , aided by predictive analytics and data. for yourself?

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Viral Marketing Analytics Content Eye-Tracking 52

Biznology

MARCH 28, 2019

Here are a few thoughts to keep in mind: Redefine Viral. Since your needs are different than the consumer brands who really do seek vitality, and your chances of “blowing up” the internet are pretty small, think in more tightly-defined terms. In fact that’s true whether you want to be viral or not. That comes later. Be Yourself.

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Viral Marketing Marketing Analytics Tools Television marketing Startups 142

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

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Brand Identity Branding Eye-Tracking Viral Marketing 88

Marketing Insider Group

MARCH 29, 2023

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel is the meaning and mission behind what brands do. Consumers want to buy from brands whose values align with their own.

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Storytelling Brand Identity Branding Paid Search Agency 237

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

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Relevance Brand Identity Branding Verticals 152

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Stevens & Tate

MAY 22, 2020

Content that goes viral is content that generates massive awareness in a short period of time. In viral marketing, it refers to an ad that is so effective it’s viewed and shared millions of times. In many cases, a viral ad will be so effective that it becomes part of the popular culture at the moment. Provide Value.

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Viral Marketing Tactics Campaigns Planning 73

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. This article navigates beyond viral moments, delving into comprehensive strategies for building a lasting presence on the platform. Why is YouTube so Successful?

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. What is viral marketing, anyway?

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Viral Marketing Work Management Planning Paid Search Agency 105

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

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Trends Lead Scoring Lead Ranking Brand Identity 78

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9

Brand Identity 108

Brand Identity Branding Communities Viral Marketing 108

Optinmonster

FEBRUARY 28, 2022

To do that, you need a powerhouse duo of plugins to both run and promote your next viral giveaway. For you, that means free publicity and a buzz of excitement around your brand and contest. Easypromos is another WordPress contest and giveaway plugin that uses digital marketing to run your next viral contest. Easypromos.

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Viral Marketing Work Management Pricing Price 83

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Brand Identity 98

Brand Identity Branding Advertising Agencies Work Management 98

Marketing Insider Group

MARCH 21, 2023

Forget about mass marketing – Seth Godin recommends that you focus on the idea of tribes instead to hone in on an audience that feels passionately about your brand. In fact, he shares that Newton’s 2nd law, Heisenberg’s uncertainty principle, and thermodynamics are the key to understanding the fundamentals of effective brand marketing.

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Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 294

Bannersnack

OCTOBER 4, 2018

Viral marketing is on any marketer’s agenda. With smaller budgets and a potential to reach millions online, get shared for free and recommended to others, viral ads are – for good reasons – worth striving for. But not all ads are created equal, and thus not all of them can go viral (as advertisers say). […].

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Viral Marketing Examples Brand Identity Branding 66

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 112

Brand Identity Branding Marketing AI Social Media 112

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

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Work Management Marketing Management Social Media Service 73

Marketing Insider Group

AUGUST 1, 2023

Like they’re trying to tell a story about your audience, your brand, and your online performance? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Well, you’re not far off.

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Social Media Cost Per Click Cost Per Thousand CPM 225

Content Marketing Institute

SEPTEMBER 14, 2020

One found a viral hit. And one may add a media brand to its business mix. Continue reading → The post Reinventing With Content: 3 Brands Find New Paths appeared first on Content Marketing Institute. What do you do when your usual business model can’t work? These three organizations turned to content marketing.

Brand Identity 130

Brand Identity Branding Viral Marketing Content 130

Heinz Marketing

OCTOBER 5, 2019

How to convert lost business and turn a lost profit into a brand enthusiast. How to Achieve Marketing & Sales Alignment to Build Brand Trust. Marketing and sales alignment is a known issue, but it’s necessary if you want to build brand trust. The Value in Going Viral (And Five Steps to Improve Your Odds).

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Viral Marketing B2B Sales Cycle Lead Gen 65

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 116

Social Media Social Marketing Paid Search Agency Media 116

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos. Interesting that the experiments Prof. The Videos.

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Viral Marketing Ads Eye-Tracking Video Marketing 100

Convince & Convert

OCTOBER 15, 2013

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

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Viral Marketing Facebook User-Generated Content Multi-Channel 146

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Contently

JULY 21, 2016

Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. In a little over a week, the campaign was covered by publishers in 20 U.S.

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Viral Marketing Content Internet Marketing Barriers 60

Biznology

MAY 13, 2016

There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Humanize your brand. As you write your posts, do so in a way that will humanize your brand to drive visibility and build relationships. Make your blog post a list; this significantly increases your chances of going viral.

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Viral Marketing Content Social Media Blogger 80

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Domino’s offered rewards for rival brands, enabled by image recognition. That’s why brands are eager to create smart mobile marketing campaigns that tap into this fast-growing audience.

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Viral Marketing Mobile Marketing Campaigns Examples 85

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Content Standard

APRIL 19, 2024

With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. This is a familiar story in marketing. Let’s start with a high-level look at platform usage.

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