5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. What is word-of-mouth marketing?

How to Implement a Successful Digital Word of Mouth Marketing Strategy

Stevens & Tate

A good word of mouth marketing strategy has always been incredibly effective. For example, if a customer recommends a product to a friend, that’s a form of word of mouth communication. Encourage And Leverage User-Generated Content.

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Everyone is Talking About Word of Mouth Marketing – Should You Too?

ClickDimensions

At any given time, do a little window shopping at clothing boutiques or browse the websites of fashion retailers and you’re sure to see clothes and accessories that harken back to a different time. That’s why you may have been hearing more about word of mouth marketing lately.

What is a Brand Advocate, and Why are Advocates Important?

Referral Rock

Brand advocates are people who promote your brand through word of mouth marketing. They’re vital to any marketing strategy, because people consult and trust the opinions of others. Brand Advocate Definition: Who Are Brand Advocates?

The Marketer’s Guide to User-Generated Content

Zoominfo

We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

Word of Mouth Marketing: Why You Should Give Special Attention to This Strategy

RockContent

Well, that sort of organic communication can actually be a powerful boost for any business. So, that’s what word of mouth marketing is all about — and companies have figured out the importance of it. What is word of mouth marketing?

Sourcing User Generated Content

Stevens & Tate

One source of content generation you may not have tapped into yet is user-generated content. Content marketing is a critical component of any successful marketing strategy. However, it can take a lot of resources to produce your own content on a regular basis.

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). About 98% of people will leave your website without buying, and about 75% of those people will never come back.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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How to Retain Customers Using User-Generated Content [Free Guide]

Hubspot

With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. We've partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers.

It’s Time to Think Bigger with User Generated Content

nDash

Word of mouth has always been the holy grail of marketing. And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. Why User Generated Content Matters.

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

But the rules surrounding content production as well as our understanding of it as marketers has changed. Having one great piece of content is always going to be better than 10 second-rate pieces that don't add any value for readers. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. Some produce generic content, which is akin to replicating a cola brand. Benefits of User Generated Content.

Improve B2B Social Media With User-Generated Content

Schubert B2B

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. A classic, “Because other brands have a social media presence, we should too.”. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). This social media strategy is great for companies with large, established followings or even brands looking to grow their presence.

Improve B2B Social Media With User-Generated Content

Schubert B2B

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. A classic, “Because other brands have a social media presence, we should too.”. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). This social media strategy is great for companies with large, established followings or even brands looking to grow their presence.

4 Attention-Grabbing Examples of User-Generated Content in Ecommerce

Hubspot

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC in ecommerce (and actionable tips on how to emulate their impact).

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. In fact, Neil Patel has said that “ 62% of B2B marketers rated storytelling as an effective content marketing tactic”: Still, many businesses lack any type of storytelling in their marketing strategy – which no doubt has a direct impact on the ROI of their marketing campaigns. It adds a human element to your content and, thus, brand.

What a Brand Advocate Is and Why Your Company Needs One

RockContent

Word of mouth has always been something important in marketing. People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. How to build brand advocates?

4 Excellent Customer-Focused Marketing Examples from Top Brands

Televerde

Developing a customer-focused strategy is essential to keep people interested in your brand. Once you’re able to establish a connection, you’ll have a better chance of selling your services or products and maintaining those relationships for years to come.

How To Promote Brand Using An Online Community

Altitude Branding

Building an online brand nowadays goes beyond creating marketing messages. Your business acquires more attention and develops as a brand when people can link to it and believe it is dependable. That’s the reason a brand community can fortify and extend the reach of your brand online.

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Zappos was founded in 1999 and sold to Amazon for $1.2

Nine brands innovating customer-centric retailing today

ClickZ

Instead, retailers need to integrate business best-practices with marketing best-practices to profit from a holistic picture of their customers. We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. Invest in new technologies to stay ahead of the curve.

9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

Brands So Popular They Don’t Need to Advertise!” “10 But, let’s be honest, we all know there is no such thing as a brand that doesn’t advertise. And really, wouldn’t that take some of the fun out of it? We love being wooed by brands. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. So, here are 9 brands that don’t do traditional marketing and what you can learn from each of them.

7 Tips To Promote Brands via Inbound Marketing

Altitude Branding

So, A few words on inbound marketing, It is the popular term of a marketing strategy described as ‘getting found by customers’. High-impact inbound marketing tactics of the digital realm include blogging, infographics, white papers, eBook, and podcast. Digital Branding

How to Create a Brand Story for Your Franchise Business

Altitude Branding

A brand story is not a marketing tactic. Instead, storytelling helps you build a strong brand identity. Not only does it attract customers to your brand, but also evokes emotions, builds stronger relationships, and inspires loyalty. However, to get the most out of your brand story, you need to make it consistent. You need to localize your marketing efforts to cater to local audiences and, at the same time, unify them into a cohesive and authentic brand image.

Brand 50

19 Brands with a Cult Following (And What You Can Learn From Them)

Hubspot

Or how LaCroix’s fans strong-armed their beloved bubbly’s way to the top of the sparkling water food chain ? That’s especially true among Millennials -- 62% of them tend to stick with one brand, compared to 54% of the population at-large. How does a brand garner that kind of advocacy? Note: It’s easy to look at the behemoth brands below and feel a little overwhelmed. 19 Brands with a Cult Following (and What You Can Learn From Them).

Brand 61

Why B2b marketers must leverage ratings and reviews for growth

Valasys

Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. How Leveraging Ratings & Reviews can help Brands. Prologue.

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Top 9 most visited websites of the United States

RockContent

What to learn: YouTube is the most influential case regarding the power of engagement. Having a lot of followers is cool, but content creators that stand out have to inspire them to act. What to learn: building a solid community around your brand is a great way to give it credibility.

6 Easy Ways to Build Social Proof and Incorporate It into Your Website

Single Grain

It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. As the general sense of distrust increases among consumers, many of the traditional marketing strategies do not work with the same magic that they used to.

5 Types of Talk Triggers to Get People Talking About You

Vidyard

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. But customer advocates and word-of-mouth marketing can’t be bought.

5 Game-Changing Email Marketing Strategies to Follow in 2020

SmartBug Media

Guest author Jaymin Bhuptani is the CEO of Email Uplers (formerly EmailMonks). What has changed over the years are the strategies you implement at every stage of the email marketing process. The first quarter of 2020 gripped the whole world in a pandemic.

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More U.S. Marketers are Turning to this Tech Solution for Influencer Marketing

Digital Marketing World Forum

User-generated content is proven to drive 6.9x higher engagement than brand-generated content online. Since the dawn of advertising, word-of-mouth referrals have been the marketing holy grail. There’s no denying that someone you trust saying, “How good is that brand?!” is far more powerful than a brand themselves saying, “How good am I?!”. Using Tech To Manage 100s Of Influencers.

How To Promote Your Business

Hubspot

Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion.

Web Design Trends: How to Stay Ahead of the Curve

SmartBug Media

We all took something unique away from the year that will go down in history as one of the most unprecedented turns in modern history. My personal takeaway from 2020 was the vital importance of two things: toilet paper and online shopping. Dazzle them, of course.

The New Focus on Retention Marketing

Marketing Insider Group

Many brands pour money into attracting customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. Today’s customers want to build a connection with the brands they shop with.

How to Get the Most out of Your Ecommerce Marketing Strategy

Hubspot

Second, if you have kids under the age of three, you probably don't want them playing with either — one is a choking hazard and one is a katana. And third, you can buy both through the magic of something called ecommerce — the sale of products or services online.

14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. Chatbots emphasize the company's brand and image.

How Advocacy Marketing Supports B2B Strategies

Content4Demand

I like Hubspot ’s clear, concise definition: “Advocacy marketing is the process of inciting and equipping customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing.