Valasys

FEBRUARY 28, 2020

Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. .” He advocates for the value of expressing brand ideas via ads.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MARCH 5, 2020

The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates. Any discrepancy in what you project yourself to be & what ideologies you actually live by may bring a bad name to your brand. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

MARCH 9, 2020

org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand. Employing social listening can help brands track, analyze & respond to conversations about them on diverse social media channels. Read more on How B2B Brands can benefit from Programmatic Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 16, 2019

According to Aaron Zakowski, a Facebook Ads Expert helping SaaS companies grow & scale user acquisition & revenue & founder of Zammo Digital Marketing, the key for B2B marketers to succeed with their Facebook advertising lies in constantly testing new ads. In general, promoting awareness also drives conversions.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Existing customers are also aid in online reputation building.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

SEPTEMBER 25, 2019

According to Mark Nardone, Executive VP for PAN Communications, content syndication should help the brands reach their target audiences & he quotes the obligations for the same as follows: “If you’re spending time and resources to create content on your owned channels, why not syndicate it elsewhere to expand your reach?

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue. Using brand segmentation, brands get more specific about their target market. This helps brands in expediting conversions. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

APRIL 17, 2020

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

AUGUST 26, 2019

The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability. At the end of the day, the content marketing endeavors of the B2B marketers should be highly focused on targeting the relevant personas so that they generate an ample amount of website conversions.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

Highly qualified leads can be generated using a viral content strategy. There are ways to entice your audiences in such a way that they feel compelled with your content & act as its brand advocate to finally make it go viral. The viral content marketing is not something that has always to happen by chance.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. People love hearing from people before developing a perpetual brand resonance.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56