What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? How are brands using UGC? What is user-generated content? Brand desire.

The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? The Viral Coefficient.

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The Ultimate User-Generated Content Guide

Sprout Social

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. According to The Atlantic, the average consumer is bombarded by more than 3,000 brand messages each day. What Is User-Generated Content?

How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Some produce generic content, which is akin to replicating a cola brand. Let's face it, most brands don't have the resources or expertise to compete with larger, more established companies with bigger marketing budgets. In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. There's only so much a brand can achieve if all their conversations and interactions are one-way.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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Top 3 Viral Mobile Marketing Campaign Examples to Inspire You

Martech Advisor

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Domino’s offered rewards for rival brands, enabled by image recognition. That’s why brands are eager to create smart mobile marketing campaigns that tap into this fast-growing audience. Here is a look at some brands that showcased the power of mobile marketing campaigns in 2019, going beyond simple promotions and giveaways.

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13 Tips on How To Go Viral in 2020

Scoop.it

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it.

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10 Marketing trends to watch for 2017

Biznology

Visuals can help with your branding, help you stand out, get recognized, and be remembered. If you shied away from native advertising, you might feel more comfortable with trying it if it is right for your brand. It is the best form of user-generated content. After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral.

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Why You Should Invest In Content Curation

RockContent

Curated content also helps you showcase how your partners, fans, and stakeholders are interacting with your brand. “Why should your audience care, and why is your brand bringing this piece of content to them? Every piece of curated content ideally has a bit of creation behind it, even if it’s only a brief comment in your brand’s voice.” Or, brands might collect user-generated photos and stories showcasing their product.

Common Qualities of Insanely Successful Viral Videos

Hubspot

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. And those qualities can be replicated to increase the chance that your video might join the ranks of the other viral successes out there. Demonstrate a Strong, Consistent Brand Persona. Why did this gem go viral?

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3 Questions From Our Webinar on The Future of Content and Search

RockContent

Use a tool like TrendSpottr to identify emerging topic trends and even predict upcoming trends and viral topics before they become a big deal. . Also, use a combination of keywords and topic platforms like HubSpot’s blog-topic generation tool to come up with a backlog of story ideas. Solicit content ideas from internal teams to get a sense if what end users, consumers, and customers actually want to hear about.

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Does Censorship Kill the Appeal of User-Generated Content?

Contently

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. But there’s an invisible fence protecting the brand: A “profanity API” censors not just the usual swears and innuendos, but any word that the company deems harmful to its image. Coffin.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. There's been a a shift toward broader branded content initiatives to grow awareness and brand affinity.

Get Inspired By These Brands' Instagram Reels

Hubspot

When Instagram Reels first launched, many users treated it like TikTok 2.0. On its creators' account , the company announced it would be on the lookout for recycled content and stop recommending it to users on the Reels tab. That's what this brand did.

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TikTok Marketing: How to Get Started with Ads on This Platform

Single Grain

had over 90 million registered users , and one year later (May 2017), the app hit 200 million users. app, it was kind of like Vine, kind of like Dubsmash: So, to sum up, TikTok is an app that simply requires a user profile, and then off you go! TikTok Marketing for Brands.

Tips to Take your Restaurant Marketing to a Higher Level

Outgrow

You may also take the help of a software that can generate customer behavior data. They can help you collect a lot of additional customer data and increase brand awareness. An excellent example of a viral LTO is. This is called the strategy of UGC or user-generated content.

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Potential for Viral Content Spurs Social-Focused Video Production [Case Study]

Content Standard

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed. Viral content of any kind offers the potential for high returns, and video is one of the best mediums for achieving viral status through social networks.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold? technologies , including content syndication, online collaboration, blogging, and consumer generated media. Every once in a while magic happens.

7 Tips To Promote Brands via Inbound Marketing

Altitude Branding

Branding efforts like Webinars also come under inbound marketing. Improves brand visibility and awareness. Offers the opportunity to grow and evolve (very important for small brands). Improved user experience is the essence of inbound marketing methods. Digital Branding

SXSW 2019 Recap: Creating Authentic Brand Relationships

LiveRamp

Specifically, brand marketers were focused on authenticity––what it means today and what lessons can be learned from direct to consumer brands (DTC) and large brands alike. During a keynote for Brand Innovators Austin , which occurred in tandem with SXSW 2019, Viacom Velocity’s Senior Director, Mary Kate Callen, shared that customers are twice as likely to pay more to use products or services if they view the brand as authentic.

Can Reddit Be a Friend to Brands and Publishers?

Contently

Content marketing articles typically don’t go viral. Additionally, Time Magazine struck a deal last year to have its editorial staff work with Reddit’s audience team to incorporate user-generated content into more stories. Could this be a new era for the brands and media outlets that have largely ignored Reddit in the past? What prompted the new features that bring publishers closer to your users?

How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Can Reddit Be a Friend to Brands and Publishers?

Contently

Content marketing articles typically don’t go viral. Additionally, Time Magazine struck a deal last year to have its editorial staff work with Reddit’s audience team to incorporate user-generated content into more stories. Could this be a new era for the brands and media outlets that have largely ignored Reddit in the past? What prompted the new features that bring publishers closer to your users?

6 Instagram Marketing Tips To Boost Brand Awareness

RockContent

When it comes to increasing brand awareness , Instagram is one of the best social media platforms to reach new audiences quickly. With over 1 billion active monthly users, Instagram is the second most popular social media platform. This won’t fly with a branded account.

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5 Ways D2C Brands Can Make the Most of Email Ad Engagement

Liveintent

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. D2C brands see the most conversions in the morning, from 9:00 am to 12:00 pm.

Digital Marketing Strategies and Campaigns from Top Brands: Peaks & Pitfalls in 2019

Martech Advisor

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy. The world of digital marketing has become saturated and brands began 2019 desperate to stand out. What Are Brands Doing to Stand Out? Learn More: Sound on for Mastercard’s Debut Sonic Brand.

The Ultimate Business Differentiator

Marketing-Gimbal

A reminder to everyone in business, that in the age of user generated content, world class brand experience, from 1st touch through the entire lifetime of the customer is of paramount importance and is the ultimate brand differentiator. Tags: Branding Social Networking Viral Marketing

The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience.

Instagram Growth Hacks 2018: Build Your Brand Organically

Ladder.io

With more than 400 million daily active users, Instagram is growing 5 times faster than any other social media platform in the U.S. Recent studies also show that Instagram users are 58 times more likely to engage (i.e. like, comment, or share) with a brand’s post than Facebook users and 120 times more likely to engage with a brand’s post when compared to Twitter users. Brand-relevant hashtags. Create Your Own Branded Hashtag.

Influencer Marketing, Content Creation, and UGC: 3 Questions From Our Webinar on The Future of Content and Search

RockContent

Use a tool like TrendSpottr to identify emerging topic trends and even predict upcoming trends and viral topics before they become a big deal. . Also, use a combination of keywords and topic platforms like HubSpot’s blog-topic generation tool to come up with a backlog of story ideas. Solicit content ideas from internal teams to get a sense if what end users, consumers, and customers actually want to hear about.

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. We’d love to tell you how these brands are doing it. Keep reading to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience. Beyond those sites are some other familiar names: Twitter and Reddit, which have over 300 million users. So what can brands do to take advantage?

Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Yes, there will always be those who react negatively when marketing is encroaching on something like YouTube as parts of the YouTube community perceive YouTube as a platform for user-generated content only that is not sponsored by a corporation.

5 goals you can accomplish with social media video marketing

Sprout Social

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. Build brand awareness and put a stake in the ground with video content. Generate demand with tutorials and other types of how-to videos.

The Anatomy of the Worst Brand Post on Reddit (and How to Get Reddit Marketing Right)

Content Standard

Perhaps you accidentally posted a family photo meant for your Facebook wall to a brand page. In a space where negative 10,000 is normally an astronomical figure for a disliked comment, what does a brand have to do to elicit a negative 674,000 score? On the other, the community values discussions with “verified” figures and brands that give them direct, authentic access to gain insights, share thoughts, and hear authentic answers to questions.

10 Brands That Jumped on Instagram Video (And Rocked It)

Hubspot

Instead of suffering from analysis paralysis, some companies -- even "unsexy" B2B brands -- are making a splash with videos on Instagram right from the get-go. 10 Brands Creating Awesome Instagram Videos. One of the first brands to jump on the new feature, lululemon athletica showed off its creative and playful side in this video -- all while still telling the brand''s story. It reminds me of the viral video, " Where the Hell is Matt?

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Here are the Twitter advanced search techniques brands need to know about

Sprout Social

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.

TikTok Advertising Strategies Are Becoming More Common

Stevens & Tate

Most businesses these days are using at least one or two social media channels to market their brand. This is because they are beginning to realize that TikTok is attracting more adult users every day. Soon, TikTok allowed its users to upload videos up to 60 seconds long.