Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Generating high-quality leads is essential to get more sales and more revenue. However, the process of lead generation is not that easy. And 23% say that lead generation is the topmost benefit of email marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 121

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. million user videos created in only two days.

Brand Identity 108

Brand Identity Branding Tagging Viral Marketing 108

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Brand Identity 124

Brand Identity Branding FAQ Social Media 124

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Awareness Beyond trust, UGC can also increase brand awareness and reach.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Examples 108

Examples Brand Identity Branding Multi-Channel 108

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. On its creators' account , the company announced it would be on the lookout for recycled content and stop recommending it to users on the Reels tab. First, they use a viral sound in their video, which can help them reach more users. Sassy Woof.

Brand Identity 101

Brand Identity Branding Viral Marketing Copyright 101

The Lead Agency

APRIL 14, 2024

Once upon a time, a B2B podcast was all about branding. ” That was the general attitude. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it. INsight’s B2B insurance news podcast. “Look over here. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. With more than one billion active monthly users, buyers of all kinds are flocking to TikTok for inspiration, entertainment, education and more. Try stuff,” says Bosché.

B2B Marketing 134

B2B Marketing Brand Identity Branding B2B 134

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Content Standard

SEPTEMBER 10, 2021

Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Look for influencers whose audience aligns with your target market and collaborate on content that showcases your brand or message. Engage with your audience: Respond to comments, engage with other TikTok users, and build a community around your content.

Campaigns 98

Campaigns Top of Funnel Best Practices Marketing AI 98

Liveintent

DECEMBER 18, 2019

Direct-to-consumer (D2C) brands like Allbirds and Dollar Shave Club have revolutionized digital marketing. They’ve launched robust influencer partnerships, user-generated campaigns, and viral videos that grabbed the attention of online consumers – and they’re not slowing down any time soon.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Optinmonster

MARCH 11, 2024

Visitors have fun interacting with their favorite brands. This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Companies increase customer engagement.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

JULY 12, 2022

It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place. Let’s get started. Credibility.

Tips 100

Tips Viral Marketing Social Media Guidelines 100

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. BookTok has revitalized the publishing and bookselling industries by allowing a new generation of readers to share recommendations without the backing of a media outlet or column. Maas , don’t worry.

Brand Identity 107

Brand Identity Branding Work Management Landing Pages 107

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. The right meme at the right time can catapult your brand to viral fame. High engaging TikTok moments don’t directly teach you the art of virality. But how can you track content patterns with viral potential?

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Top Rank Marketing

DECEMBER 20, 2023

Over 450 million active users is no small number. Male users increased 40% year-over-year. The search aspect is the most important for most users, which is why the social platform’s about section calls it is a visual discovery engine. Helping to extend the life of a pin, Pinterest users save pins. Surprised I’m asking?

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. But social media platforms have overtaken them as Internet users’ go-tos for new information.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. While TikTok has just increased the maximum video length to 10 minutes , the majority of users scroll the platform to quickly digest bite-sized video content.

Video Marketing 118

Video Marketing Viral Marketing Allocation Trends 118

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Can You Earn Money on TikTok? However, these statements are only estimates.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Launch Marketing

JULY 14, 2021

Because of social media’s real-time effect, it has become a useful and now essential tool for businesses to drive brand awareness and lead generation. Social media users appreciate genuine and positive interactions, whether via fun videos or a business responding to satisfied customers. Create a brand voice.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. With TikTok, they’re one in the same.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92