Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Influitive

FEBRUARY 22, 2018

Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted. Instead, they turn to their inner circle of peers when they need recommendations on new products or services.

Peer-to-peer 252

Peer-to-peer Studies Brand Identity Branding 252

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. Social Media Today What Does Brand Authenticity Mean to Consumers? The post Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing? Quick Takeaways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Still a potent source of brand impact for marketers.

Social Media 97

Social Media Studies Video Marketing Word of Mouth 97

Hinge Marketing

JULY 20, 2020

Year after year, our annual High Growth Studies highlight an ongoing theme: attracting and retaining talented team members remains a top challenge for professional services firms. A Timely Second Study. For a second time, the Hinge Research Institute has conducted its Employer Branding Study. So what did we learn?

Studies 118

Studies Brand Identity Branding Acquisitions 118

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028. billion in 2024. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Train your employees.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. In fact, 54% of B2B companies have a brand program to measure their brand perceptions.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Marketing Insider Group

FEBRUARY 11, 2019

Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […].

Intent 279

Intent Studies Content Marketing Content 279

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Search Engine Journal

MARCH 31, 2022

Being present on brand terms remains incredibly important. Here's what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords Valuable For Every Audience? Case Study] appeared first on Search Engine Journal.

Case Study 88

Case Study Case Studies Keywords Studies 88

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Visuals need to be on brand. Get permission first.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Kevin Indig

APRIL 25, 2023

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The more pages you have, the more internal links you have.

Case Studies 141

Case Studies Case Study Studies SEO 141

Atomic Reach

APRIL 10, 2024

Multiple studies underscore the significant value the creator economy contributes to brands. It's generally understood that for every dollar invested, creator content can yield an "earned media value" (EMV) of approximately $5 to $6.50.

Brand Identity 98

Brand Identity Branding Studies Media 98

Marketing Insider Group

MARCH 24, 2021

With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? Brand storytelling uses narrative formats to create emotional connections with audiences. What Is Brand Storytelling? Quick Takeaways.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Bannersnack

MARCH 26, 2024

The study from HubSpot revealed that the most-shared ads relied on emotional content, including happiness, friendship, and inspiration. In particular, Mariano Rodriguez from LawRank pointed out that “If you want […] The post 11 Effective Emotional Advertising Examples Brands Are Using appeared first on Creatopy Blog.

Advertisements 98

Advertisements Advertising Examples Effectiveness 98

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads.

Barriers 127

Barriers Brand Identity Branding Content 127

Porch Group Media

JANUARY 30, 2023

It’s a brand with a very unique offering. They were looking to drive store traffic, brand awareness, and interest. The post Case Study: Email Marketing first appeared on V12. They’ve been in the process of planning to open quite a few new stores. Stay up to date with the latest news and resources: Thank you!

Case Study 97

Case Study Case Studies Email Marketing Studies 97

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency. Always emphasize value Branding is a promise of value that tells people why they should do business with a company.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Brand Identity 114

DivvyHQ

NOVEMBER 3, 2020

Perhaps some compelling case studies would help? Have you struggled to get support and budget for content marketing initiatives? Sometimes, company execs just need to see the successes of other companies (or competitors) to get on board.

Case Study 87

Case Study Case Studies Studies Content Marketing 87

Marketing Insider Group

SEPTEMBER 10, 2019

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group.

Case Study 200

Case Study Case Studies Activities Studies 200

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Lake One

OCTOBER 13, 2023

When you combine the resources of your entire organization and give them the same allure as a “ mom and pop ” shop, your brand identity and client loyalty will surely skyrocket. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Sword and the Script | B2B

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Comment: This makes sense because thought leadership is intended to educate rather than sell.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. You should even brag about your brand to potential employees. Big brands use this strategy because it works.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Contently

NOVEMBER 3, 2021

A new study from MBLM shows exactly how important intimacy can be not just in life, but also business—especially in emotionally fraught times. And it provides some fascinating insights for marketers who want to build a brand that people, well, love. Brand intimacy on the rise. Now we just do them much more.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

MAY 20, 2020

What brands give is, in many. Nowhere is this more evident in marketing and business than with the phenomena of meaningful brands. When brands operate from a meaningful place and present a purpose-driven message, people react in a. In my book, I talk about the latest research on meaningful brands and what it means to be one.

Brand Identity 305

Brand Identity Branding Purchase Intent Fulfillment 305

Martech

OCTOBER 24, 2023

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Why we care. Discovering new products.

Social Media 124

Social Media Contacts Media Brand Identity 124