Contently

MARCH 9, 2020

Last week, I explored the first of the four elements of great storytelling: relatability. ” In my content strategy work with brands, many conversations start out with the well-intentioned desire to copy brands they admire. .” Unfortunately, it often doesn’t make for very good content or storytelling.

Storytelling 158

Storytelling Cable Class Viral Marketing 158

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1 Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Brand Identity 98

Brand Identity Branding Budget Programs Communities 98

Biznology

JULY 27, 2016

For brands and small businesses looking to cash in now, a little bit of ingenuity combined with standard digital and social marketing tactics can increase foot traffic. The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating.

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80

Vidyard

JULY 5, 2017

What allowed these brands to blossom into household names and disrupt their markets even when they weren’t first? The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. The world’s most successful brands don’t conform to the norms and are innovative with their marketing.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Marketing Insider Group

JUNE 19, 2014

And with the amount of information in the world doubling every 18 months, visual stories are becoming more important to brands and individuals alike. The Power Of Visual Storytelling. The idea is to bring our audience an engaging digital experience (that is also very visual), while providing tactical take-aways to brand marketers.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 154

Storytelling Barriers Class Paper 154

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. This one might be the most viral infographic of 2015.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

ClearVoice

FEBRUARY 2, 2024

Benefits of creative input A few sprinkles of creativity can also help: Establish your brand. Differentiate your brand. Stirring in some creativity sets your brand apart from the other options on the menu. Your content —and brand — go viral. Going viral pays.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Anyword

FEBRUARY 3, 2020

Branded Content – What is it, and how are others doing it? Branded Content Definition. What is branded content? Branded content helps audiences connect with brands on an emotional level and is most commonly used to build brand awareness and increase brand loyalty. . Why Branded Content?

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Contently

APRIL 16, 2020

It may seem strange for a brand blog to be a regular part of my news rotation, but the company’s coverage of efforts by GE Healthcare and others around the world to fight the coronavirus has been that good. Great content requires great reporters and storytellers. Its content is so good that it often goes viral on Reddit.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. It’s the secret to their brand’s fast-growing success. And it never grows old.

Storytelling 333

Storytelling Brand Identity Branding Marketing Agencies 2 333

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy. What Are Brands Doing to Stand Out? BMW’s road trip.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 88

Loyalty Ad Building Brand Identity Branding 88

Bluetext

MARCH 19, 2024

Cross-Platform Consistency Maintain a consistent brand identity across all platforms while adapting to their respective nuances. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Embrace authenticity and humor to forge authentic connections and drive engagement.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Sage Marketing

DECEMBER 5, 2023

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Flex Your Storytelling Muscle I can’t emphasize enough how important a “story” is. Increase Linkedin Post Views Is your post going viral or is it toast?

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

NOVEMBER 2, 2021

In spite of that, many brands are still hesitant to join. As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. Stop treating followers as a vanity metric.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 116

Sage Marketing

JANUARY 20, 2022

But LinkedIn has evolved, the company page features have grown substantially and it has become an important outlet for brands to connect directly with their ideal audience. Flex Your Storytelling Muscle . Is your post going viral or is it toast? Which practices should you use to increase engagement on LinkedIn in 2022 ?

Startups 98

Startups Linkedin Ideal Customer Profiles Viral Marketing 98

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. The right AI prompts can analyze vast amounts of data to help identify popular and relevant influencers to your specific brand and campaign goals. This is where AI prompts can be incredibly useful.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. What spawned the era of social entertainment?

Social Media 90

Social Media Media Content Storytelling 90

Contently

JULY 5, 2016

. “We’ll report on this story, we’ll publish it with some sick graphics, and then maybe—just maybe—it’ll go viral on Facebook and Reddit and we’ll hit our traffic goals!” With that in mind, let’s look at this month’s best branded content and some companies that took risks and had it pay off.

Brand Identity 86

Brand Identity Branding Best Practices Content 86

Webbiquity

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. More businesses need to take their cue from Stockton.

Social Media 143

Social Media Media Marketing Management Allocation 143

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. Personal Branding Who’s behind the brand?

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Hubspot

MAY 29, 2020

However, grassroots marketing can actually be cost-effective and achievable for any brand. Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Focus on storytelling. Hopefully, that will inspire them to talk about your brand and spread the word.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

ClearVoice

SEPTEMBER 1, 2023

Emotions can: Differentiate one brand from another in a competitive market. This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. These triggers can influence their perception of the brand or product. As humans, we rely heavily on our feelings to make decisions. Create memories.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 107

Public Relations Stats Work Management PR 107

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. And B2B brands like Adobe , Sage and Shopify are succeeding on the platform.

B2B Marketing 110

B2B Marketing B2B Enterprise Management Paid Search Agency 110