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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

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Word of Mouth Marketing: How to Make It Keep Happening

Metadata

We’re exposed to word-of-mouth marketing all the time. We trust our friends and family, so we’ll take their word over an advertisement. In fact, people are 90% more likely to trust and buy from a brand recommended by a friend. Trust is at the heart of WOMM (word-of-mouth marketing).

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

All of these alliterative acronyms speak either directly or indirectly to word of mouth marketing, but how do they pertain to the most prominent form of emerging advertising: employee advocacy? Word-of-mouth, the other 8th-wonder of the world. Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com.

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Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? These are all common questions that business owners, CMOs, and brand managers asks themselves. The power of WOMM should not be underestimated. Guest post by Dylan Berger. Image credit: Jon Tyson on Unsplash.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand.

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How to Use Content to Build Your Brand Voice

Valasys

Some of the most successful companies have one thing in common on which their marketing strategy relies upon – a uniform, and consistent brand voice. Creating a brand voice strengthens your omnichannel advertising strategy and consistency, and ensures that your business is able to sustain, and grow amidst a competitive marketplace.

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