Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

Social Media 342

Social Media B2B Media Social 342

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. How do you know which platform to prioritize to make the biggest impact on your business?

Social Media 92

Social Media Features Media Social 92

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 140

Social Media Statistics Video Media 140

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 122

Social Media Ethics Content Social 122

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Content Marketing 291

Content Marketing Content Marketing Viral 291

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Partner with brands.

Social Media 114

Social Media Media Brand Branding 114

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 111

Social Media Brand Branding Media 111

Hootsuite

MARCH 8, 2022

Whether appealing to the algorithm or simply attracting more eyeballs, video content is a must-have for any marketing campaign. But how long should a social media video be? Depending on the platform, a social media video can run from 1 second to hundreds of hours in length. Video is a must.

Social Media 141

Social Media Video Media Social 141

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Audience Video Media 104

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 144

Social Media Media Social Marketing 144

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 133

Social Media Media Social Multi-Channel 133

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks.

Social Media 145

Social Media Brand Branding Media 145

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 122

Social Media Video Social Media 122

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media. When do people use social media?

Social Media 113

Social Media Media Social Sales 113

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Social Media 130

Social Media Media Social Organization 130

Sprout Social

OCTOBER 24, 2022

You want to know how to go viral on Instagram. We’ve seen brands and influencers become overnight sensations on the platform. But going viral on Instagram is far from easy. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. Use social listening tools. Know your audience.

Viral 80

Viral Brand Branding Strategy 80

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. But one thing that B2B brands can capitalize on is influence. And understanding influence has a much longer shelf life of value than a viral TikTok video. The result is brand relevance and search engine visibility.

Brand 314

Brand Branding Strategy Marketing 314

Buffer

AUGUST 8, 2022

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. However, beyond Instagram, Twitter, TikTok, and all the popular social media platforms, developers are working on new apps and trying to change the way social media works in one way or another.

Social Media 132

Social Media Media Social Social Network 132

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. This exposes the content — and the brand itself — to people not even connected to your employees, such as in the example below.

Social Media 98

Social Media Network Effective Effectiveness 98

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic and unbiased, which makes it more likely for a potential customer to trust the brand and consider making a purchase.

User-Generated 141

User-Generated Content PR Generation 141

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off.

Viral 97

Viral Brand Branding Tips 97

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. Skip ahead with these links: What is a social media campaign?

Social Media 107

Social Media Campaign Media Social 107

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Media Social Marketing 145

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral 89

Viral Marketing Social Media User-Generated 89

Buffer

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. An easy way to generate more content revolving around these very ideas is by creating a social media series. What exactly is a social media series? How can I start one myself?

Social Media 54

Social Media Media Social Hashtag 54

Contently

APRIL 11, 2019

You can expect everything to “ go viral ” without deciding on a strategy, or you can post at the same time across every platform. All the possible pitfalls that social media marketers face are laid out below, in this handy infographic from Red Website Design. A detailed content strategy can and should include social.

Social Media 161

Social Media Media Social Strategy 161

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Social Media 87

Social Media Media Social Service 87

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Media Social Marketing 135

Sprout Social

OCTOBER 13, 2022

“Make it go viral.” Social marketers know creating viral posts isn’t their most important goal. social media managers. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. That doesn’t mean you can’t learn something from viral posts and campaigns.

Viral 141

Viral Audience Social Media Campaign 141

EveryoneSocial

JUNE 8, 2021

As new social channels emerge and existing platforms update their offerings, the jargon of social media marketing evolves as well. Today, even people who aren’t so social-savvy know what Facebook is and understand the concept of a “follower” or a “retweet.”. In terms of social media terms, API has a host of uses.

Social Media 111

Social Media Media Social Marketing 111

Hootsuite

OCTOBER 20, 2021

Going viral on TikTok isn’t just for dancing teens anymore. The platform has emerged as one of the most vibrant social media communities of today. It’s also one that makes going viral accessible in a way that few other social media networks do. It’s the rare social media meritocracy.

Viral 140

Viral Tips Hashtag Social Media 140

Optinmonster

NOVEMBER 5, 2020

Are you looking for the best social media plugin for WordPress to increase your followers? Social media is one of the biggest tools for companies to grow. But how can you leverage the website you already have to increase your following on social media? That’s where social media plugins come into play.

Social Media 145

Social Media Media Social Best 145

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral 105

Viral Youtube Optimization Video 105

Webbiquity

DECEMBER 31, 2019

2020 will not be the year of video marketing. Between December 2015 and April 2017, searches for “video marketing” shot up 133%. That means if you’ve not embraced video marketing, you may be a (gasp!) “laggard.” Adding video to your marketing emails can increase click rates by 300% (!).

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Stats Video Marketing Marketing Mix 279

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 139

Social Media Generation Media Social 139

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaign Media Social 118

EveryoneSocial

JANUARY 13, 2022

The holy grail of social media success is engagement. Strong social media engagement on company posts, employee content, or your own social posts is also a positive sign that your content is interesting, relevant, and sparking conversation. . These are what we dub “social media lurkers.”.

Social Media 98

Social Media Media Social Content 98