Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Planning Advertising Agencies Work Management 62

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 72

Social Media Work Management Marketing Management Media 72

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 138

Social Media Media Social Marketing Top of Funnel 138

Sprout Social

MAY 3, 2023

In today’s new social media landscape , engagement is right up there with entertainment and with good reason. Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. What is social media community management?

Social Media 106

Social Media Communities Work Management Media 106

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

Social Media 107

Social Media Media Top of Funnel Business 107

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 111

Social Media Social Marketing Planning Paid Search Agency 111

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 170

Social Media Media Social Marketing Planning 170

Oktopost

DECEMBER 1, 2022

Corporate trolling in social media is on the rise. A tactic based on being fiery and quick-witted, corporate trolling has been a way for brands to attract attention in the new post-Wendy’s era. While all marketers strive to do social media differently, is this really the direction brands should be heading?

Social Media 114

Social Media Media B2B Marketing Social Marketing 114

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. How do you know which platform to prioritize to make the biggest impact on your business?

Social Media 95

Social Media Features Media Work Management 95

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. But one thing that B2B brands can capitalize on is influence. And understanding influence has a much longer shelf life of value than a viral TikTok video. The result is brand relevance and search engine visibility.

Planning 315

Planning Marketing Strategy Marketing & Strategy Enterprise Management 315

Sprout Social

OCTOBER 24, 2022

You want to know how to go viral on Instagram. We’ve seen brands and influencers become overnight sensations on the platform. But going viral on Instagram is far from easy. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. Use social listening tools. Know your audience.

Viral Marketing 82

Viral Marketing Ideal Customer Profiles Brand Identity Branding 82

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

Social Media 105

Social Media Copyright Media Social Marketing 105

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 132

Paid Social Agency Social Media Marketing & Strategy Webinar Metrics 132

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Try it out → More Powerful Social Media Templates Anyword’s organic social media templates have just been upgraded with a suite of new features designed to boost engagement on your social channels!

Social Media 98

Social Media Template Media Social Marketing 98

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds.

Social Media 118

Social Media Media Planning Marketing & Strategy 118

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. What spawned the era of social entertainment?

Social Media 87

Social Media Content Media Social Marketing 87

Sprout Social

DECEMBER 7, 2022

It’s also become a hot topic on social media. Spotify Wrapped comes in an easily shareable format with quick links to repost to your favorite social media platforms. For Spotify, it’s a viral marketing tool. To see just how effective the Spotify Wrapped campaign is, we dove into the Sprout Social Listening tool.

Viral Marketing 98

Viral Marketing Planning Campaigns Marketing & Strategy 98

Sprout Social

OCTOBER 11, 2021

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Humour is often the catalyst to help explode your post into something viral.

Social Media 140

Social Media Top of Funnel Media Marketing Funnels 140

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Social monitoring is an essential part of any social customer care strategy.

Social Media 130

Social Media Marketing & Strategy Brand Identity Branding 130

Sprout Social

JUNE 21, 2022

Stuck on how to go viral on TikTok? Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. In this post, we’ll break down the basics of how to get views on TikTok, how to blow up on TikTok and reach “viral” status. 7 actionable tips to make your TikTok go viral.

Viral Marketing 98

Viral Marketing Brand Identity Branding Tips 98

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Social Media 123

Social Media Small Business Marketing Marketing & Strategy Media 123

Single Grain

OCTOBER 23, 2023

Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea , The 5th Watches , Drop Bottle , Hey Influencer , and many more. So, yeah, with Instagram, that audience has helped establish multiple ecommerce brands. Updated October 2023.

Social Media 98

Social Media Media Top of Funnel Work Management 98

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 121

Social Media Ethics Content Trends 121

Buffer

NOVEMBER 3, 2022

Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Your audience on social media follows you for a specific reason – they’re fans of your content.

Social Media 89

Social Media Brand Identity Branding Media 89

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Armed with new ideas and fresh ways of doing things, it might seem overwhelming, but it’s no secret that social media has changed the face of marketing.

Social Media 52

Social Media Email Marketing Social Marketing Planning 52

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts.

Social Media 76

Social Media Media Customer Satisfaction Lead Scoring 76

Webbiquity

JANUARY 31, 2019

Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. To establish that, begin with a social media audit.

Social Media 194

Social Media Media Social Marketing Marketing & Strategy 194

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Media Social Marketing Work Management 96

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brand Identity 108

Brand Identity Branding Social Media Marketing AI 108

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

Social Media 87

Social Media Work Management Marketing Management Media 87

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 135

Social Media Media Generation Social Marketing 135

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

Social Media 65

Social Media Media Content Planning 65

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels.

Relevance 152

Relevance Brand Identity Branding Social Media 152

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 139

Social Media Social Marketing Planning Statistics 139

Oktopost

MAY 26, 2020

They’re acquiring customers, developing a brand identity, and expanding their market share. Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. There’s another angle to social media to keep in mind, too. .

Social Media 143

Social Media Social Marketing Planning Paid Search Agency 143

Buffer

AUGUST 8, 2022

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. However, beyond Instagram, Twitter, TikTok, and all the popular social media platforms, developers are working on new apps and trying to change the way social media works in one way or another.

Social Media 132

Social Media Media Social Networks Brand Identity 132