Single Grain

AUGUST 31, 2023

What works for one brand is definitely not guaranteed to work for another. And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. lead-to-win ratio.

Paid Social Agency 98

Paid Social Agency Social Media B2B Advertisements 98

Webbiquity

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 242

Social Media Marketing Management Media Planning 242

Search Engine Journal

MARCH 10, 2023

Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on Search Engine Journal.

Social Media 103

Social Media Media Advertising Benchmark Brand Identity 103

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. But empowering other teams to tap into social for business insights and create content—for your channels or theirs—requires the right training. Think: posting anxiety or brand risk.

Social Media 103

Social Media Media Training Brand Identity 103

Marketing Insider Group

SEPTEMBER 20, 2021

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. There are so many social platforms, and new ones are popping up every single day. Define Your Social Media Goals.

Buyer Personas 319

Buyer Personas Social Media Media Webinar Metrics 319

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. More than 3.6

B2B Marketing 276

B2B Marketing Social Media Social Marketing Planning 276

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

B2B Marketing 341

B2B Marketing Social Media Social Marketing Planning 341

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Utilize social media targeting.

Social Media 252

Social Media Work Management Marketing Management Promotion 252

Sprout Social

JANUARY 11, 2023

They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective. What is a social media dashboard?

Social Media 119

Social Media Template Media Brand Identity 119

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

B2B Marketing 285

B2B Marketing Social Media Social Marketing B2B 285

Sprout Social

JUNE 8, 2023

Now there’s a third option: social media. More customers are turning to social media for their customer service, which creates a goldmine of valuable insights into their activities. In fact, 62% of business leaders use social media to inform their customer service strategy.

Social Media 108

Social Media Work Management Marketing Management Budget Programs 108

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

Social Media 98

Social Media Media Brand Identity Branding 98

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

Social Media 174

Social Media ROI B2B Media 174

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media Media Paid Search Agency Social Marketing 174

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. What can social media scheduling tools do?

Social Media 131

Social Media Social Marketing Planning Enterprise Management 131

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. Optimize your social media workflow Planning.

Social Media 121

Social Media Efficiency Media Work Management 121

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. To prove how social fulfills business objectives, it’s essential to dig deeper. What is social media data?

Social Media 127

Social Media Media Ideal Customer Profiles Analytics 127

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 94

Social Media Verticals Media Social Networks 94

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How do they expect us to sound?

Copywriting 117

Copywriting Social Media Media Practices 117

Sprout Social

FEBRUARY 23, 2023

Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. Communications and social media are a match made in heaven.

Social Media 101

Social Media Media Brand Identity Branding 101

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Work Management 145

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Simply post the video onto your social channels with a strong CTA to the text.

Social Media 118

Social Media Top of Funnel Traffic Media 118

Search Engine Journal

SEPTEMBER 6, 2022

Learn more about the types of social media networks and identify which ones benefit your brand. The post 5 Types Of Social Media Networks And The Benefits Of Each One appeared first on Search Engine Journal.

Social Media 91

Social Media Media Brand Identity Branding 91

Sprout Social

MAY 3, 2023

In today’s new social media landscape , engagement is right up there with entertainment and with good reason. Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. What is social media community management?

Social Media 103

Social Media Communities Work Management Media 103

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Social Media 97

Social Media Enterprise Management Work Management Marketing Management 97

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Social Media 129

Social Media Marketing AI Media Brand Identity 129

Spiralytics

MAY 17, 2023

According to statistical data, 59% of the world’s population uses social media. Some of the biggest social networking sites include Facebook (36.64% market share), YouTube, and Instagram. So, if you’re trying to reach and engage your target audience, it’s evident that social media offers huge potential.

Social Media 62

Social Media Ideal Customer Profiles Profiling Media 62

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

Social Media 137

Social Media Media Social Marketing Top of Funnel 137

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Paid Content 98

Paid Content Social Media Advertisements Advertising 98

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers.

Social Media 127

Social Media Media Marketing Management Phishing 127

Sprout Social

DECEMBER 14, 2022

Social media customer service has become a consumer staple. Immediate and accessible, social media provides a much-needed direct line between buyers and businesses. This guide breaks down how brands can create a seamless social media support strategy. There’s no going back on it now.

Social Media 98

Social Media Work Management Media Brand Identity 98

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 130

Paid Social Agency Social Media Marketing & Strategy Webinar Metrics 130

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 113

Social Media Marketing & Strategy Media Content 113

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Media Lead Scoring 115

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 144

Social Media Media Tools Lead Scoring 144