DivvyHQ

JUNE 24, 2019

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. For an SMB, without a team of in-house content marketers or a huge marketing agency in its corner, content management software is pure marketing gold. It could help you stay organized.

Enterprise Management 95

Enterprise Management Work Management Marketing Management SMB 95

ClickZ

JANUARY 22, 2020

If you’re interested in taking advantage of these tools , but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. The post Marketing automation solutions every SMB should have in 2020 appeared first on ClickZ. One-stop social media shop.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management SMB 100

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. 11 Steps to Build an SMB Lead Generation Strategy.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. And often, with SMBs, the product offering aligns with employee values and belief systems. But let’s face it.

Paid Content 137

Paid Content Advertising Agencies Paid Search Agency SMB 137

Heinz Marketing

FEBRUARY 18, 2023

SMB Sales Strategy: How to Sell to SMB Customers in 2023 By Anna Hunyadi If you don’t have a sales strategy for SMB leads, now is the time to create one. Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond : Christine Gritmon on Marketing Smarts [Podcast] Podcast & Show Notes by George B.

Network Marketing 52

Network Marketing B2B Marketing SMB Work Management 52

Delivra

FEBRUARY 6, 2019

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. We’ll also show you examples from real brands you can use to knock your marketing out of the park. Source: YouTube.

SMB 40

SMB Paid Content Campaigns Guerilla Marketing 40

BenchmarkONE

JANUARY 21, 2020

To make the search for the perfect project management tool a little simpler, here are six that every SMB entrepreneur should consider using: . Before you decide on the best site for your brand, consider your top three needs, in addition to budget. Is it communication? Does your business need to grow?

SMB 66

SMB Budget Programs Tools Best Practices 66

SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. Prove this through strong partnerships with other companies and brands in your industry.

SMB 67

SMB Planning Marketing Plans Allocation 67

BenchmarkONE

OCTOBER 4, 2019

As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . If your SMB client is an authority on what they do, then why not capitalize on it by hosting pay-to-attend webinars and seminars? Is your SMB client a local company?

SMB 57

SMB Paid Search Agency Advertising Agencies Ad Agencies 57

NuSpark Consulting

MARCH 17, 2013

And, marketing is happy because it maintains brand consistency in every piece of collateral. Paul: How does this translate to the SMB market? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful.

Marketing Automation Services 100

Marketing Automation Services SMB Marketing Automation Automation 100

Terminus

OCTOBER 12, 2021

In this special Q & A episode, we are talking all about ABM and how to launch it for SMB. Starting with the scale-up sized company, Muhammad’s go-to-market is spread among a couple teams: Marketing: Responsible for launch, demand generation, and brand. After introductions and overview, we dive into the Q & A with the audience.

SMB 26

SMB Account Based Marketing ABM Sales Management 26

Zoominfo

APRIL 12, 2021

An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Marketing Insider Group

DECEMBER 8, 2020

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Does it seem unattainable for your small business?

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Hubspot

JANUARY 5, 2023

Sales reps need to become their own brand, and take a solutions-focused approach. He says, "In the SMB space, sales reps are sometimes less targeted than you might be with enterprise accounts — you're kind of just throwing spaghetti at the wall and seeing what sticks. Part of your job as a sales rep is knowing that information.".

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

Biznology

FEBRUARY 19, 2014

For many SMBs with limited budgets, this can be difficult to sustain — especially if ground is gained slowly and ROI is nonexistent. Businesses struggling to establish their brands and those that aren’t strong in any one particular sales channel tend to feel this challenge even more.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 100

Zoominfo

APRIL 12, 2021

An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. And as SMEs weigh in, content — from whitepapers to blog posts — may stray from the company’s brand messaging, creating a patchwork of tone and voice.

Enterprise Management 130

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 130

Onalytica B2B

OCTOBER 30, 2018

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

ANNUITAS

JANUARY 30, 2024

Salesforce provides this example: A merchandiser can easily build a campaign landing page for a new line of running shoes by inputting a few prompts into Page Designer to quickly generate a new web page that mirrors the branding on its existing storefront.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Marketing Insider Group

JANUARY 30, 2023

Doing so provides a number of benefits, such as brand awareness, educated audiences and increased credibility in your community. Here’s what you need to know about trending fractional CMOs and why a content marketing agency may be a better fit for your business. What Is A Fractional CMO?

CMO 223

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 223

Boingnet

MAY 26, 2020

This is a post from Boingnet - Direct Marketing Automation for Brands, Agencies & SMB's. Even in a digital age where most communication is done through the internet, direct mail has a purpose and a charm of its own. Read the original post: Does Direct Mail Still Work In 2020?

SMB 116

SMB Advertising Agencies Paid Search Agency Internet Marketing 116

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. Whether you are a big enterprise or an SMB, scaling is tricky. Key Takeaways.

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

Biznology

JULY 7, 2021

Stirista ran a B2B CTV campaign for a telecom company targeting SMBs, in May. of their total SMB site traffic), despite running in just a couple of their focus markets. One thing that perplexes me, though, is why the CTV advertising we are seeing today seems to be structured as strictly branding and awareness messaging.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves.

Service 117

Service SMB Fulfillment Sample 117

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Seismic

AUGUST 17, 2020

This integration turns into an incredible timesaver for the banker and provides an impressively tailored experience for small to medium-sized business (SMB) clients. What’s more, the PowerPoint slides contain the bank’s name and branding as well. The future of relationship banking.

Efficiency 105

Efficiency SMB Verticals API 105

ViewPoint

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Marketing Insider Group

FEBRUARY 15, 2021

Almost every brand is producing content, and competition to rank is fierce. To stand out, brands are focusing on 10x content, which is content that’s 10 times better than the content ranking highest for a keyword. In a post on B2B SMB digital transformation , we understood this wasn’t a new topic.

Lead Scoring 343

Lead Scoring Lead Ranking Content SMB 343

Adobe Experience Cloud Blog

MARCH 30, 2020

Among the programs we are offering are: 3 Months Free of Marketo Engage & Magento Commerce: Enables brands to begin driving revenue before they start paying for their Marketo Engage, Magento Commerce, or Bizible implementations. Additional offers for SMB companies include: Acrobat PDF services: We’re?expanding online Acrobat PDF?tools

Paid Search Agency 169

Paid Search Agency Companies Marketo SMB 169

Unbounce

SEPTEMBER 28, 2021

Smart Builder : An AI-powered landing page builder that allows marketers to create on-brand pages designed to convert and based on a marketer’s specific industry and campaign goals. Without Smart Copy, I would be spending an extra four hours a day crafting copy —precious time that I’d rather spend on building my brand and business.

Conversion 141

Conversion Budget Programs Copywriting Landing Pages 141

Martech

DECEMBER 13, 2023

3 takeaways for 2023 I’m fresh off an email industry conference with a ton of new ideas based on sessions I attended and discussions I had with marketers from some of the most well-known brands in the world. You would think that these brands, all household names, would have their collective act together, but it’s not always that way.

Enterprise Management 119

Enterprise Management Work Management Marketing Management SMB 119

Marketing Insider Group

SEPTEMBER 28, 2020

Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. SMB Owners Believe Working Remotely is Here to Stay Post-Pandemic” and “How to Manage Live Attendee Chat During Webinars” tapped into the interests and concerns of business owners and executives during the COVID-19 crisis.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Bluetext

JANUARY 29, 2024

SMB Organizations are Investing More in Cybersecurity Managed services are becoming an increasingly important purchase for small and medium-sized businesses. Security attacks on SMBs are felt deeply throughout the organization, compared to large enterprises that may find more protection in silos and sheer size.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Sharpspring

DECEMBER 8, 2020

Acquiring new customers is always important, and retaining those customers is vital to growing your brand. This is your chance to introduce your brand, highlight your best-selling products and establish a stronger connection with the new customer. Welcome Emails. Friendly Reminder Emails. Re-Engagement Emails.

SMB 97

SMB Open Rate Click Rate Marketing Automation Services 97

ClearVoice

AUGUST 24, 2022

You may pride yourself on great prices, quality customer service, amazing employees, and a commitment to excellence, but you must ask yourself — how will people know about all of these wonderful things your brand stands for? 28 percent of consumers say they learn about brands through influencers. Content builds brand recognition.

Paid Search Agency 52

Paid Search Agency Business SMB Content 52

B2B Marketing Exchange

MARCH 2, 2023

Secrets To Telling A Brand Story That Sticks” with Ciara Ungar, Speaker, Author, Consultant & Founder Key Takeaway: Getting results with AI requires marketers to part with some of the control they’re used to having, as machines take on more content engine management with less human intervention.

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Martech

SEPTEMBER 27, 2021

Last week, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. Shopify’s recent partnership with Roku achieves a similar upgrade to SMB ad campaigns. Read more here. Shopify partners with Yahoo ad services .

Account Based Marketing 92

Account Based Marketing Advertising Agencies SMB Contingency Planning 92