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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. About the Author Allen Weiss, Ph.D.,

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Seven Ways to Increase Your Brand Influence

Webbiquity

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market.

Loyalty 256
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How to Create Brand Awareness That Directly Increases Sales

Televerde

Nike mastered its brand awareness strategy, as its booming sales show. The brand showed how converting customers doesn’t have to go together with sales copy. Sometimes, a strategic brand awareness campaign is enough to lead customers through the entire sales journey. What Is Brand Awareness?

Branding 131
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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. The key steps to powerfully brand and message your company and offerings. How a few small marketing and sales changes can make a big revenue difference.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Affiliate sales support independent publishing.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. It enhances your brand’s overall NPS score.

Loyalty 309
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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Profile Branding Tips for Your Sales Team.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters.

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Showing your prospects the value you bring to their lives, will help to make you successful and build a brand that is bigger than you.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)

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The Marketer’s Guide to B2B Swag Strategy

Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more. But smart swag is different.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. In this session you will learn: How to turn brand awareness into tangible market value. Enter: conversion rate optimization (CRO).