KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

Marketing Insider Group

MAY 2, 2023

Savvy marketers and content creators who want to level up their ROI know that harnessing the power of zero-party data translates into content that your audience wants to engage with– ultimately taking your ROI to the next level. When your customers have control over their personal information, they learn to trust your brand.

ROI 232

ROI Webinar Metrics Privacy Content 232

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. Each lead generation avenue comes with its own means of tracking data and ROI. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

APRIL 12, 2021

Some come with a higher investment, and others have a more impactful ROI (return on investment). In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Owned media typically has greater ROI, but organizations will find the most success leveraging all three.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Webbiquity

JULY 19, 2022

This is a simple yet important leading indicator metric to track, particularly if you want to grow your brand presence online. Your net promoter score is another clear leading indicator you can use to determine how your customers feel about your brand. Social Media Posts Shared. NPS (Net Promoter Score). Customer Acquisition Costs.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Build trust in our brand and its expertise. Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Webbiquity

JUNE 13, 2023

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 125

ROI Brand Identity Branding Top of Funnel 125

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Content drought and lower ROI in the world of B2B marketing post-COVID. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. Share of voice This metric indicates how much your brand is visible in the social media conversation on a particular topic.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Navigate the Channel

AUGUST 16, 2023

In this blog post, we’ll dive into the concept of ROI (Return on Investment) in the context of home renovations, and how the right building products can help you achieve both personal satisfaction and financial gain. Essentially, ROI measures the return you receive on the money you’ve invested in a particular project.

ROI 65

ROI Planning Customer Satisfaction Marketing & Strategy 65

KoMarketing Associates

APRIL 12, 2022

MotionCue recently published its “Video Marketing Statistics: What to Expect in 2022” report, and statistics suggested that most marketers (59%) have seen a positive return-on-investment (ROI) from video marketing , and 58% intend to incorporate videos into their strategies moving forward.

Positioning 266

Positioning ROI Video Marketing Statistics 266

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? Calculating Content Marketing ROI.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? It can be hard to know if your content is generating leads or boosting brand awareness. This guide will equip you with the tools to: Calculate your content syndication ROI.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Webbiquity

MARCH 2, 2021

Those who can see a significant boost to ROI. Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. How to Maximize Event Marketing Content ROI. Content marketing, on the other hand, is about making the brand more visible in search.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

KoMarketing Associates

MARCH 2, 2022

SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing. The researchers behind the report note that more marketers are utilizing this platform for brand awareness and reputation management.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Marketing Insider Group

JULY 7, 2020

Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy. So, which metrics matter the most in terms of ROI?

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Go Beyond SEO

MARCH 12, 2024

As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI. Let’s dive in! But PPC goes beyond just getting seen.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

PathFactory

APRIL 23, 2024

B2B marketing teams invest in content to grow audience engagement, nurture, build brand awareness, and drive sales. With the ability to do these three things, B2B marketers get deeper insight into the black box of their content, while proving the ROI of their content marketing efforts. Are you getting the most out of your B2B content?

ROI 52

ROI Marketing Automation Services Content Marketing Content 52

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 102

ROI Work Management Marketing Management Case Studies 102

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. to immediate email follow-ups after a user shows interest, automation ensures your brand is always “on” even when you’re off the clock. Rake in the ROI Google Analytics. Quick replies?

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Relevance ROI 115

Martech

NOVEMBER 29, 2023

Other brands can copy your style, tone and strategy — but they can’t copy your data. Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ. The post Take back your ROI by owning your data appeared first on MarTech.

ROI 90

ROI Enterprise Management Webinar Metrics Digital Asset Management 90

Top Rank Marketing

OCTOBER 19, 2023

By defining guidelines and parameters, they streamline the content process, maintain brand voice, and ensure that content aligns with overarching business objectives. The post RedHat on Connecting B2B Content for ROI – Across Sites and Teams appeared first on B2B Marketing Blog - TopRank®.

ROI 115

ROI B2B Work Management Guidelines 115

SmartBug Media

MAY 9, 2023

When this happens, it leads to more engagement and ultimately increases your ROI. Engaged subscribers with targeted messaging are more likely to make purchases, resulting in increased ROI for your brand. You remembered the personalized experience with a brand that puts effort into tailored messages.

Segmentation 97

Segmentation ROI SMS Demographics 97

Navigate the Channel

SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Trade Shows: What’s The Real ROI? Having concrete goals is the foundation of ROI assessment. A positive balance indicates a favorable ROI.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads. And here’s a success story!

Barriers 127

Barriers Brand Identity Branding Content 127