ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. She is renowned for her ability to spearhead innovative strategies, catalyze growth, and deepen consumer engagement for iconic and rising brands. Episode Highlights: [02:55] What is Brand Bonding? —

CMO 79

CMO Brand Identity Branding Storytelling 79

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Advertising Agencies 122

Advertising Agencies Brand Identity Branding Marketing & Strategy 122

Contently

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. Scores range between 0 and 1.) The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. appeared first on Contently.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content. At the top of the list (5.3) was digital marketing and social media. and public relations (3.1)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Tomorrow People

APRIL 8, 2021

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Stronger brand recognition equates to greater meaning. This scenario is no different when we replace people with brands. A number of global brands have reached this level.

Brand Identity 156

Brand Identity Branding Ad Exchange Work Management 156

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 97

Media Brand Identity Branding Storytelling 97

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 133

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. What is a brand strategy?

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Martech

MARCH 11, 2024

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences and inform the way they interact with the platform. New tools and insights.

Tools 85

Tools Brand Identity Branding Comparison 85

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. Add credibility for your business, and improve brand presence. In particular, social proof has helped companies: Build customer trust.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Zoominfo

JUNE 6, 2022

A focus on branding. Optimizing your employer brand can have a direct effect on your ability to attract and retain top talent. What is an Employer Brand? An employer brand refers to a company’s identity and reputation as an employer. Why is it Important to Have an Employer Branding Strategy? Here’s how.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Consider the brand value of companies like Apple, Whole Foods, and BMW. Guest post by Sreeram Sreenivasan.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Trade Press Services Newsletter

MARCH 7, 2024

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Martech

AUGUST 4, 2021

There are plenty of retailers that will text coupons on their own, but this service is centered around the brands being sold by retailers. Other participating brands include Halo Top, Utz, Tate’s Bake Shop Cookies and Beyond Meat. Various shopping apps range from 5.6%

Creativity 122

Creativity Brand Identity Branding SMS 122

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Campaigns 113

Campaigns Ad Building Brand Identity Branding 113

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Martech

JANUARY 5, 2023

These first-ever Roku-branded sets will be available to consumers in 11 models this spring. Roku Select and Plus Series TVs range in size from 24-inch to 75-inch-screen models. These Roku-branded TVs will not only complement the current lineup of partner-branded Roku TV models, but also allow us to enable future smart TV innovations.

Brand Identity 87

Brand Identity Branding Advertising Agencies Advertisements 87

Hinge Marketing

APRIL 27, 2022

But a brand manager Emerson was not. In branding today’s professional services firm, consistency is king. And brand style guidelines are the keys to the kingdom. What Are Brand Style Guidelines? The guidelines identify the key elements of the brand and explain how to use them. Brand identity guidelines.

Guidelines 89

Guidelines Brand Identity Branding Enterprise Management 89

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. What has Meta said? Get MarTech!

Campaigns 75

Campaigns Tools Brand Identity Branding 75

Stevens & Tate

MAY 22, 2023

Brand leveraging is quickly becoming more common as it becomes harder for messages to break through the clutter. This marketing strategy uses the power of an existing brand to support a company’s entry into a new, but related product category by communicating valuable product information to the consumer.

Advertising Agencies 70

Advertising Agencies Positioning Brand Identity Branding 70

Leading Results Rambings

OCTOBER 25, 2023

Elevating Your Brand's Authority with Luna Creative Marketing In the ever-changing landscape of digital marketing, one thing remains constant – the power of content marketing. Trust and Credibility: Building trust is essential for any successful brand.

Brand Identity 52

Brand Identity Branding Content High Quality Lead 52

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. So let’s narrow down 13 of the top social listening tools that you should consider for your brand.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Content Standard

APRIL 1, 2022

What does it mean to be an influential brand? In my opinion, two things: First , it means that you have credibility among customers—there’s a broad consensus that your brand delivers the value it says it does. These are subject matter experts who also happen to be members of your brand audience.

Brand Identity 95

Brand Identity Branding Ad brokers Thought Leadership 95

Oktopost

MAY 11, 2022

We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Make no mistake, a solid product matters.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Navigate the Channel

DECEMBER 4, 2023

In every type of marketing, you utilize your brand voice. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. Start with Three Words To establish a compelling brand voice, it’s crucial to begin with a strong foundation.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. ” “For many brand marketers, RMNs are seen to be a ‘have to buy’ versus a ‘want to buy.’” We use RMNs to protect our brands as much as build our brands.” RMNs do hold real value.

Brand Identity 100

Brand Identity Branding ROAS Media 100

Marketing Insider Group

JULY 2, 2018

Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed. The post Should CPG Brands Care About User Experience? By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. appeared first on Marketing Insider Group.

Brand Identity 129

Brand Identity Branding Buy Product 129

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Digital Asset Management 118

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 118

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Add to that, tight budgets and limited manpower.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

EveryoneSocial

OCTOBER 19, 2022

Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. Not to mention the employer brand social leader, who sets the tone with their authentic and audience focused storytelling. You got this!

Personalization 98

Personalization Brand Identity Branding Storytelling 98

ClearVoice

MARCH 12, 2021

What is a brand footprint? A brand footprint is comprised of the unique and meaningful attributes that make it appealing to consumers or businesses. A brand is often confused with a logo or a tagline. Those are two important parts of branding, in that they are the tangible elements a viewer sees.

Multi-Touch Attribution 98

Multi-Touch Attribution Brand Identity Branding Marketing Agencies 1 98

Oktopost

NOVEMBER 21, 2022

All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! In the second half of the show, the two detail what a personal brand means and how it has evolved over the years. Episode Summary. Where marketing is headed in 2023. Meet Colin.

Personalization 62

Personalization Brand Identity Branding Youtube 62