Zoominfo

NOVEMBER 14, 2018

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. What is Employee Net Promoter Score? Let’s get into it! Your score is 20 (30% – 10% = 20).

Lead Scoring 150

Lead Scoring Lead Ranking Promotion Customer Satisfaction 150

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. billion monthly active users as of 2023. billion users in 2023.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Valasys

APRIL 5, 2024

It’s where online word-of-mouth thrives and businesses grow. Referral marketing which is now an extension of the traditional word-of-mouth marketing relying on the positive word of a content customer. As a result, the brand can get new customers and retain existing customers. This is a well-known fact!

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. Regardless of the motivation, we've provided some tools and tips to help you reach new customers and expand brand awareness.

Promotion 93

Promotion CMS Development Work Management Business 93

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic and unbiased, which makes it more likely for a potential customer to trust the brand and consider making a purchase.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Go Beyond SEO

APRIL 23, 2024

Social Media Marketing Social media platforms provide a vast audience for promoting your pest control services. Use targeted ads, contests, or promotions to drive traffic to your website and capture leads. Is social media marketing an effective lead generation strategy for pest control businesses?

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

EveryoneSocial

JANUARY 20, 2023

You know plenty of brand evangelists. Maybe, after years of purchasing the same brand of athletic shoes, you recommend them to everyone at your gym. In all of these scenarios, you believe in a product, service, or company so strongly that you promote the brand of your own accord. In other words, you’re a brand evangelist.

Brand Identity 52

Brand Identity Branding Word of Mouth Social Media 52

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. If you’re not yet familiar, Lorna Jane is a yoga and running clothing brand that started in Australia and has made its way to the US with wild and adorable success.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. With word-of-mouth referrals, customers receive personalized recommendations from someone they trust.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

The Marketing Blender

NOVEMBER 30, 2022

The top 7 benefits of social media marketing. Social media marketing is one of the most efficient and effective ways to connect with clients and customers and promote your business. So much so that social media should be a key component of any digital marketing strategy. Increase brand awareness and loyalty.

Social Media 104

Social Media Social Marketing Allocation Media 104

Hubspot

JUNE 7, 2021

As a business owner, you also want that level of support for your brand. That's where a brand champion comes in as someone who promotes your business and helps grow your loyalty base. Let's dive into why you need a brand champion, how to get one, and how to incorporate it into your marketing strategy.

Brand Identity 99

Brand Identity Branding Business Word of Mouth 99

Heinz Marketing

APRIL 19, 2024

Increased Lifetime Value (LTV): Retained customers are more likely to make repeat purchases, spend more per transaction, and become brand advocates, ultimately leading to a higher LTV. Marketing teams can do this by crafting engaging content that educates, entertains, and positions your brand as a trusted resource.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Leverage Co-Branded Opportunities.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). Position your brand as an industry authority. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

APRIL 17, 2019

Regardless of how healthy your sales funnel seems at a glance, poor customer experience will result in a number of consequences — high churn rates, negative word-of-mouth, lack of trust in your brand, etc. Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

sagefrog

DECEMBER 13, 2023

Relative to other social networks, LinkedIn users tend to be older, more educated, and wealthier. That’s because networking at trade shows allows you to interact directly with buyers, publications, and influential business leaders. This approach aims to reach potential customers and maintain brand awareness.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

EveryoneSocial

DECEMBER 23, 2022

If not, today’s guest on the Social At Scale podcast will tell you why advocacy is a central tool for driving awareness about “Almost Heaven”. But marketing for economic development deals and tourism has faced the same difficulties any organization has nowadays: relying exclusively on paid and official brand channels isn’t cutting it anymore.

Word of Mouth 52

Word of Mouth WOM Work Management Marketing Management 52

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. By engaging these power users, and turning them into vocal advocates for your brand , you can improve what is being said in third-party channels about your company. Onboarding.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. With many other SaaS companies targeting the same audiences, your marketing team must do the heavy lifting to make your brand stand out.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Convince & Convert

MAY 27, 2014

Hollywood Branded hit that nail on the head with a project they recently did for their client, PassionRoses. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day.

Word of Mouth 145

Word of Mouth Case Studies Case Study Outreach 145

EveryoneSocial

MAY 19, 2022

We trust brands we know. Probably the former since word-of-mouth is by far the most trusted source of brand information. And job candidates trust what those who know the brand best — its current employees — have to say about those workplaces. This will give you a clear idea of how your employer brand is perceived.

Brand Identity 52

Brand Identity Branding Peer-to-peer Content 52

Hinge Marketing

JULY 19, 2016

Encouraging all team members to embrace and promote the firm’s brand value at all times and in all client interactions can help your firm grow its visibility and significantly extend the reach of its reputation. Networking. Turns out, those past clients and partners are spreading the word about your firm to your prospects.

Promotion 48

Promotion Lead Scoring Lead Ranking Webinar Metrics 48

Convince & Convert

MAY 28, 2014

In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them. Instead, they reach out to influencers based on a very specific affinity to ensure that they are reaching a super targeted network.

Word of Mouth 156

Word of Mouth Blogger Case Study Case Studies 156

Onalytica B2B

AUGUST 7, 2018

Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios. Talent Management / Promotions at TimSnowMGMT.com. I began my social media career officially back in 2010 working at the U.S.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

EveryoneSocial

MARCH 14, 2017

Your employees and customers can act as powerful brand ambassadors for your company. There are two primary types of brand ambassadors, often confused with each other: 1. Brand advocates: Customers and/or die-hard fans ( even employees !) Key Characteristics Of Brand Ambassadors. Source: Social HP ).

Brand Identity 111

Brand Identity Branding Word of Mouth PR 111

Biznology

OCTOBER 9, 2015

The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The notion that there is hidden value in someone outside the business who would take it upon his or herself (with no assurance of personal gain) to promote that business is lost on the cynical in our field.

Word of Mouth 80

Word of Mouth Brand Identity Branding Ideal Customer Profiles 80

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. Word of mouth continues to be a valued way for buyers to make decisions. What Are Social Media Influencers? Types of Social Media Influencers.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Here’s another example from our own company.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Huptech Web

APRIL 14, 2023

Table Of Contents Introduction What is Brand Awareness? Why is Brand Awareness Important? With the rise of the internet and social media, companies must create unique digital experiences to stand out. With the rise of the internet and social media, companies must create unique digital experiences to stand out.

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

EveryoneSocial

MARCH 22, 2021

Building brand loyalty is one of the best ways to retain customers, attract new customers, and generate fans of your organization for years. And those fans also continue to contribute to brand awareness and help create more revenue for your organization. What Does Brand Loyalty Mean? Why is Brand Loyalty Important?

Loyalty 81

Loyalty Ad Building Brand Identity Branding 81

Seismic

OCTOBER 18, 2023

Even as social media and social selling have evolved over the years, one thing remains the same: people buy from people. So, even as corporations cultivate a presence on social media, word-of-mouth messaging is more important than ever. That’s where employee advocacy comes into play.

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

markempa

MAY 25, 2005

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 7: Set an internal promotion schedule.

Linkedin 114

Linkedin Paid Content Tips B2B Thought Leadership 114

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Image via BigStockPhoto.com. Key Takeaway.

Opt-in 160

Opt-in Planning Word of Mouth Case Studies 160

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Outreach 156

Outreach Blogger Brand Identity Branding 156