The Top 9 Social Networks For Businesses

Marketing Insider Group

Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

Promoting your B2B content on social networks: get your $$$ ready

Exo B2B

Recently, we came across a post written by Sarah Taylor from Relevance that deals again and again with the same subject; how and why native content from companies and brands is not read on social networks or on the Web. Not the platforms but the way the content is broadcasted on the platforms, i.e. the POE … A well illustrated acronym defined in Chad Politt’s “Content Promotion Manifesto” The arch-known principle of paid-owned-earned content.

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How to Create Social Media Buttons for All the Top Social Networks

Hubspot

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.

The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. From Six Degrees to Snapchat: A Brief History of Social Media.

How To Promote Brand Using An Online Community

Altitude Branding

Building an online brand nowadays goes beyond creating marketing messages. Your business acquires more attention and develops as a brand when people can link to it and believe it is dependable. That’s the reason a brand community can fortify and extend the reach of your brand online.

Online Reputation Management (ORM) definition and process

Biznology

Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We promote welcome items and demote unwelcome items using our proprietary and patented technology and methods. My 20 top social media marketing, search, and reputation business articles.

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

Build brand awareness. Establish your own personal brand. Social media platforms help you to do just that. Social media is a key way to enhance the validity of your brand, and provide solid proof that you deliver what you promise. But not just any social network will do. The top three social networks for B2B businesses include LinkedIn, Twitter, and Facebook. How to Use Social Media to Support B2B Thought Leadership.

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. Their first promotional video for the U.S.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. What’s great about this concept is the community feel and social sharing capabilities are baked in.

How To Promote Your Business

Hubspot

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. In the next section, we're going to provide some tips you can use to promote your business. Brand Awareness

Social Networks that Embrace Creators Are Winning, and Why Blogs Aren’t Going Anywhere

Tapinfluence

It’s important for marketing agencies, influencer networks and platforms like TapInfluence to keep a pulse on the ever-changing needs of influencers to better guide our brand customers to maximize their content relationships and ultimately, their success. As Tap’s VP of Customer Success and Brand Partnerships, I thought this point was interesting, so I decided to explore why. Social Networks that Embrace Creators and Encourage Sharing Win.

7 Targeted Social Networks Niche Marketers Should Try

Hubspot

You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. That's because these networks attract such a wide range of users, that it's easy for the majority of marketers to have success connecting with their audiences there. But you must know that those "top" social networks aren't the only ones out there, right? Why Niche Social Networks Are Valuable.

7 Effective Ways to Promote an Event on Facebook

Hubspot

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. How to Promote an Event on Facebook.

Best Practices for Posting Across Social Networks

SnapApp

Social media is evolving to?accommodate?a While Twitter appeals to casual conversationalists , LinkedIn attracts professional network-builders. with brand pages intersecting with friendships and close communities. And now there's Google+ Pages, which has recently joined the scene and promises to merge SEO and social media strategies. social media strategy is essential for success. How do you accommodate the different "personalities" of each social media network?

Do You Have a Facebook Content Strategy? It Could Be Pivotal to Your Content Marketing Efforts

DivvyHQ

It's also become a hub for brands to engage with their audiences and promote their content, products and services. Facebook is so much more than a place for keeping up with friends and family.

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

That's where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure. Without promotion, your content may ignite but then quickly die out. Why Your Brand Needs to Promote Content. I'd bet that you're confronted with a slew of content from nearly every brand in the industry. Enter content promotion. This leaves a space that your brand can fill.

How the Big Social Networks Use Email to Increase Engagement

Hubspot

We talk a lot on this blog about how email marketing and social media should be integrated. It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. And it's critical that social networks are doing this, because like you (you awesome inbound marketer!), Still, if any social media network needs these digest emails, it's Twitter.

Why Social Networks Like Pinterest Will Never Be Marketing-Free

Hubspot

And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business , which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company. We compared the conversion rate of our presence on Pinterest to that of another fairly new social network you may have heard of: it's called Google+.

9 creative newsletter promotion ideas to beat your subscriber goals in 2021

ConvertKit

And even though some social networks are growing at a pedal-to-the-floor pace, the truth is: email is still the best way to distribute content to your audience. Email inboxes don’t have timelines like social feeds do, giving you a more direct line of communication with subscribers.

What the Top 4 Social Networks Can Do For Your Social Commerce Revenue

Hubspot

The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. in sales for retail brands. Social Media Ecommerce

8 Ways to Leverage Social Media Beyond Social Networks

Hubspot

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. But are you considering all the various ways you can effectively leverage social media? If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you're missing out on some great opportunities to benefit from social media in other marketing channels and efforts.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches.

40 Ways to Get Banned From the Top 5 Social Networks

Hubspot

It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. You know, the things that help make social media a nice place to be. It's not a perfect system the social networks have worked out, but it's important for marketers to know -- because believe it or not, lots of marketers are breaking these rules and don't even know it. Twitter has little badges for Promoted Products and Verified Accounts.

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, October 14, 2017, 10:30AM from Gerris. Their very first brand or agency!

How to Drive Brand Awareness with Loyalty

Oracle

In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. In fact, customers are 60% more likely to purchase from a brand they’ve heard of than from one they’re unfamiliar with.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Other brands are working harder to tap their pages’ potential, inviting fans to post on the page, using brand-generated posts to ask them questions, and offering promotions that capitalize on the fan base’s affinity. Is Sentiment Making Brands Stupid?

Brand 217

Which social media channels should your brand be present?

RockContent

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? How to build a social media strategy? Social Media

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?

LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]

Hubspot

To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. million visitors in June, Twitter is expected to overtake MySpace as the 3rd-most popular social network in the next few months.

Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. It enables them to trust your brand and do business with you.

Build 215

Personal Branding Tips: How to Ensure Success for 2021

B2B PR Sense

But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond. But first, why should you even care about building a personal brand? Why Personal Branding Is Important.

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Guest post by Shane Barker.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. Once the target has been set, keep promotional strategies in mind when developing headlines and titles.

Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Oracle

And the facelift came with an early holiday present for marketers – brand pages! Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo.

Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

When it comes to social media marketing, Facebook is the big guy on campus. billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. In the world of social networking sites, Instagram is still relatively new in age. Which network is best for your brand?