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Decoding B2B portals: Your gateway to e-commerce success

Sana Commerce

B2B portals, not to be mistaken with B2B e-commerce, is a term that often pops up in conversations surrounding digital transformation. But what exactly is a B2B portal, and how does it relate to the broader realm of e-commerce? What are B2B portals? B2B Portals vs. e-commerce sites: what’s the difference?

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A New Partner Portal Grows Channel Sales Program 

SmarkLabs

A new web portal would provide a unique opportunity in their market for partners to capitalize on the success of Legend’s technology solutions. The portal they envisioned would provide new and existing partners access to the latest training, marketing, and product resources. Challenges.

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Not Translating Your Customer Portals? You May Be Harming Brand Loyalty

Martech Advisor

This means localizing the full customer experience, including “My Account” and customer support portals, writes, Craig Witt, Chief Revenue Officer, MotionPoint. These secure login areas—also known by terms like “customer portals”—are important for customer engagement. Does Amazon?

Loyalty 65
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Reputation Debuts Reputation Score Portal at Transform ‘21 North America

Nuvi

Portal utilizes vast amounts of data to provide comprehensive view of customer sentiment scores for about 100K+ U.S. The Reputation Score Portal utilizes vast amounts of consumer feedback data from online channels to give decision makers a complete view of their brand health. REDWOOD CITY, CALIF. — About Reputation.

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HubSpot partners with Supermetrics to enable automated multi-portal views

ClickZ

Inbound marketing platform HubSpot announced Wednesday a partnership with marketing data engine Supermetrics that lets users – for the first time – automatically acquire and integrate data from multiple HubSpot portals or accounts. The post HubSpot partners with Supermetrics to enable automated multi-portal views appeared first on ClickZ.

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How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive

In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns). The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead.

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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.