Martech
MARCH 15, 2024
LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. How it works. Get MarTech! In your inbox.
The Forward Observer
MARCH 8, 2024
Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.
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The Marketing Blender
DECEMBER 27, 2023
Learn how to craft messaging that resonates and how to scale it effectively throughout your organization. Strategic Alignment for Seamless Communication One undeniable advantage of having a shared brand messaging playbook is the ease with which marketing and sales teams can align their efforts.
Marketing Insider Group
JANUARY 21, 2022
If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)
The Forward Observer
MARCH 15, 2024
Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. While this sounds like common sense, shockingly few organizations actually conduct business this way. About the Author Allen Weiss, Ph.D.,
Marketing Insider Group
APRIL 26, 2021
How can chief marketing officers empower their organizations to remain nimble in changing times? To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Be Proactive, Not Reactive.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
The key steps to powerfully brand and message your company and offerings. What to do to get alignment, and better performance, out of your sales and marketing organizations. High performing organizations must focus on how marketing and sales can align/collaborate in order to put revenue on a solid growth path.
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
You can even name the organization’s values. You’ve got a solid brand strategy… so now what? You’ve got the elevator pitch down pat. December 1st, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Prepare your organization for automation with AI. More than two years into the pandemic, COVID-19 is far from over. Level up your marketing automation.
Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link
In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. Profile Branding Tips for Your Sales Team. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Creating Content that Supports Sales.
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With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Multichannel and omnichannel marketing are not the same.
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