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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. reputation (what’s known about your company, its image and brand?) But they’re just that: tools. Share this on FriendFeed.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Manticore Technology, Marketo, Eloqua, to name a few). ” Knowing your brand story, knowing how to tell that story, all is core, no matter what platform or platforms a brand’s audience may be found on. Some of these are as familiar as email platforms (for example Constant Contact, Emma, Mail Chimp, etc.),

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Good balance between copy and design elements. United States License.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

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Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Marketers will continue to struggle with the new Social Media reality and coming up with smart ways to influence the market’s conversation about their brand. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Manticore Technology wishes you a full-funnel in 2010.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. Grammatical. 0160; Enough said.