The Marketer’s Guide to User-Generated Content

Zoominfo

We say, embrace user-generated content. If you’re new to user-generated content, keep reading! What is user-generated content? As you may have guessed, user-generated content (UGC) refers to content created by users or customers who are not professionally affiliated with your brand. Social media platforms are particularly popular channels for UGC, as they allow users to share quick content to large audiences.

What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? How are brands using UGC? What is user-generated content? Brand desire.

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Sourcing User Generated Content

Stevens & Tate

One source of content generation you may not have tapped into yet is user-generated content. What Is User-Generated Content? User-generated content refers to content created by consumers and not brands. How To Source Usable Generated-Content.

5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Use a hashtag (e.g.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Companies like Volvo have taken steps to use specific branded hashtags like #SwedeSpeak and #MyFirstVolvo to interact with specific consumers about particular topics. Too many hashtags make it difficult to track and are confusing to consumers.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject.

Photoslurp: How user-generated content (UGC) can increase online sales by 15%

ClickZ

User-generated content (UGC) has grown in popularity with the proliferation of social media. Per Statista , the most popular types of user-generated content in the US in 2017 ranked like this: As far as benefits, user-generated content helps customers by increases purchasing confidence, creating an authentic shopping experience, and pulling out trending products. Instead of focusing on events, it would focus on brand hashtags.

Tapping in to the Power of User-Generated Content

Launch Marketing

Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. However, businesses are discovering a creative and successful loophole to the constant content dilemma: user-generated content. In this blog post, we’ll explain the basics of user-generated content, why it works and give an overview of the most successful campaigns. What is User-Generated Content?

Top 7 Hashtag Marketing Strategies for 2020

Valasys

Social media channels are amongst the most effective channels for brands to deploy their pieces of content to attract, engage, convert and retain the existing customers, as well as, the prospects. Employ Location-Based hashtags to win local audiences. Having Branded Hashtags is a Must.

5 Noteworthy User Generated Content Examples & Benefits

Stevens & Tate

One type of content that you should focus on is user generated content. User generated content adds to your content’s variety and provides benefits. Before going into some user generated content examples, it’s important that you understand what those benefits are. The Benefits of User Generated Content. However, user generated content does it for you for free. 5 User Generated Content Examples.

The 10 Best User-Generated Content Campaigns on Instagram

Hubspot

When it comes time to make a purchasing decision, who are you more likely to trust -- a brand, or a fellow consumer who uses the product? We're more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions -- and that's the logic behind user-generated content on social media. User-generated content, or UGC, consists of any form of content that's created by users and consumers about a brand or product.

Improve B2B Social Media With User-Generated Content

Schubert B2B

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. A classic, “Because other brands have a social media presence, we should too.”. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). This social media strategy is great for companies with large, established followings or even brands looking to grow their presence.

Improve B2B Social Media With User-Generated Content

Schubert B2B

Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. A classic, “Because other brands have a social media presence, we should too.”. One of the best ways to increase your engagement and follower base is by leveraging user-generated content (UGC). This social media strategy is great for companies with large, established followings or even brands looking to grow their presence.

5 User-Generated Content Mistakes to Avoid

Hubspot

When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. But to really reap the ecommerce branding benefits of user-generated content , there are some key mistakes you need to avoid. Contributors are likely to be excited about the possibility of being featured by your brand and be reassured by your clear communication.

3 Ways to Grow Your Business With User-Generated Content

Marketo

Author: Joanna Alter Because of its ubiquity, buyers have grown wary of branded content, and so they easily tune it out. What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1.

How a Branded Hashtag Campaign Helped Tommy’s Superfoods to Reach More Than One Million People

Buffer Social

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Encouraging user-generated content.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. But beyond my personal investment, the show’s cancellation prompted a viewer-driven user-generated content campaign on a scale that absolutely baffled me. The answer is simple: Authentic, earnest audience engagement resulted in a likewise authentic and earnest response from a brand.

Class 63

What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story

Marketo

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? When done right, a hashtag is more than an add-on, or a way to listen in on consumer conversations. At its best, a hashtag can also be the driving force behind your campaign and brand story. Hashtag Tested.

3 Brand Marketing Strategies for Dealing with Weird User-Generated Content

Content Standard

If only brand marketing strategy could take advantage of that same memorable, unabashed, creativity. User-generated content, or UGC, has been around for some time now, and many brands continue to add this audience-driven engine to their marketing repertoire. Many brands keep this in mind when creating their content. Some brands, on the other hand, have had to learn the hard way. Some brands get really lucky. Who do you remember from high school?

How Warby Parker Is Winning with User-Generated Content

Content Standard

But the brand’s success isn’t just about its cost-saving pricing model. Rather, Warby Parker works because it knows how to manage two key things: social media and user-generated content. As part of the at-home selection journey, Warby encourages customers to take pictures of themselves with different eyewear styles and post them to social media with the hashtag #WarbyHomeTryOn. The try-on process isn’t the only shareable nugget from the brand.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags. Why You Need to Use Hashtags. Types of Hashtags.

How User Generated Content Will Keep You Relevant

LEADership

How would you feel if I told you that the best tactic to build up your brand’s relevance not only wouldn’t cost you a thing, but it wouldn’t even require you to do any work? But it’s actually true – the best way to build up your brand’s relevance (especially with millennials) is by letting your customers generate the content. Hashtags, slogan contests, asking for photo and video submissions – these are all great ways to get consumers to engage with and buy into your brand.

Strategies to refine Instagram marketing for ecommerce

ClickZ

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. Generate new business leads.

4 UGC Benefits for B2B Brands

Walker Sands

It’s no secret that consumers and B2B buyers trust user-generated content (UGC) more than brand-generated content. User creativity drives increased customer engagement. UGC gives your brands a voice in conversations your customers care about.

TikTok Marketing: How to Get Started with Ads on This Platform

Single Grain

had over 90 million registered users , and one year later (May 2017), the app hit 200 million users. app, it was kind of like Vine, kind of like Dubsmash: So, to sum up, TikTok is an app that simply requires a user profile, and then off you go! TikTok Marketing for Brands.

Why You Should Invest In Content Curation

RockContent

Curated content also helps you showcase how your partners, fans, and stakeholders are interacting with your brand. “Why should your audience care, and why is your brand bringing this piece of content to them? Every piece of curated content ideally has a bit of creation behind it, even if it’s only a brief comment in your brand’s voice.” Or, brands might collect user-generated photos and stories showcasing their product.

From Music to Fashion to Social – How Brands Own Festivals

Nuvi

Whether you love or hate festival culture, it offers incredible opportunities for marketers — beyond branded koozies or pricy sponsored stages. Keep reading to see three ways brands can capitalize on festival marketing. Backdrops or photo frames are a simple way for brands to be featured in loads of social posts. Backdrops position your brand center-stage in front of a larger audience. Ready or not, festival season is here.

6 types of content your readers hate

Biznology

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. If you offend your readers, your brand image might take an immediate nosedive. Unfortunately, it’s easy to take advantage of an inappropriate hashtag because you don’t know its origins or to accidentally use insulting imagery in an advertisement.

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

This is useful for brands that have an active social media presence with regular updates and an engaged following. This makes the user’s experience more interactive and engaging. Here are a few specific benefits of using a social media hub for your brand: 1. Boost User Engagement.

3 Answers to Important Questions About Creating Collaborative Content

Oracle

Tom’s questions cover generating content, managing content workflows, content distribution and the use of content marketing software. How do companies control their messages with user generated content? Kaila has some say in our message or some companies have someone that may reside on a brand or dedicated content team in their workflow.

The 2020 Instagram Hashtag Guide—How to Use Them and Get Results

Hootsuite

Instagram hashtags can make or break your Instagram strategy. Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand. Everything you need to know about Instagram hashtags in 2020. What are Instagram hashtags?

Does Censorship Kill the Appeal of User-Generated Content?

Contently

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. But there’s an invisible fence protecting the brand: A “profanity API” censors not just the usual swears and innuendos, but any word that the company deems harmful to its image. Coffin.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. There's been a a shift toward broader branded content initiatives to grow awareness and brand affinity.

From Music to Fashion to Social – How Brands Own Festivals

Nuvi

Whether you love or hate festival culture, it offers incredible opportunities for marketers — beyond branded koozies or pricy sponsored stages. Keep reading to see three ways brands can capitalize on festival marketing. Backdrops or photo frames are a simple way for brands to be featured in loads of social posts. Backdrops position your brand center-stage in front of a larger audience. Ready or not, festival season is here.

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. Specifically, we’re experts at branding ourselves via Facebook, Twitter, Snapchat, etc. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Checking spelling, grammar, and punctuation… especially on hashtags!*If

What a Brand Advocate Is and Why Your Company Needs One

RockContent

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives.

Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Building a brand is more important than ever. Your brand is what differentiates you from your competitors. A solid brand identity can help you get more people to trust your products and/or services. So, how can you boost your brand’s value? Leverage Hashtags.