ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. It’s content created by others—not the brand. You already have UGC!

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 105

Work Management Brand Identity Branding Customer Satisfaction 105

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Brand Identity 126

Brand Identity Branding FAQ Social Media 126

Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. Keep reading (if you dare).

Social Media 115

Social Media Tagging Broadcasting Communities 115

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? Manual tags are created so all similar NER entities are classified into a pre-determined category such as “people”, “locations” or “currencies”.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? People buy from people – not brand names and logos. 54% of customers say they’d like to see more video content from brands – more than any other type of content. People don’t trust brands. Webinars or Q&As.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Conductor

JANUARY 19, 2022

With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn Algorithm Updates 2023 In June 2023, LinkedIn rolled out a new algorithm update based on user’s feedback and suggestions. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. The history of Facebook hashtags. The history of Facebook hashtags.

Facebook 98

Facebook Practices Best Practices Privacy 98

Zoominfo

JUNE 7, 2018

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). Leverage the power of user-generated content. The first way to build a connection with your audience is simple: Employ user-generated content (UGC).

B2B Marketing 178

B2B Marketing B2B Work Management Marketing Management 178

Sprout Social

AUGUST 30, 2019

Instagram users want to see that. As goes for the user, so should go for brands. 2) Spotlight User-Generated Content. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! 3) Covert Hashtagging and Geotagging.

Brand Identity 110

Brand Identity Branding User-Generated Content Tagging 110

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4%

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Google Images has a reverse image search feature that allows users to click on the camera then upload an image and view the websites using that image. Click To Tweet.

Social Media 107

Social Media Copyright Brand Identity Branding 107

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%).

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Content Marketing Institute

DECEMBER 10, 2018

If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. Tag people in posts. The LinkedIn version of this question is: If you share a post but don’t tag people, does anyone see it?

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. And the users whose posts garner the most reach and engagement are those who know how to provide the LinkedIn algorithm with content it’ll reward.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Sprout Social

OCTOBER 6, 2021

But for brands that are just starting out, it feels like it can take ages to grow a healthy following. Head over to the discover page on your app to see what hashtags and sound clips are trending for inspiration about what you can use on your own feed. Include the right hashtags. Let’s get started.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Biznology

MARCH 13, 2017

These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Use relevant hashtags.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

ClearVoice

AUGUST 8, 2022

This is why user-generated content has such a big impact on your bottom line. This post explores the user-generated content definition and shows you some of the best examples to inspire you. What is user-generated content? Did you know user-generated content is 6.6x Click To Tweet.

User-Generated Content 59

User-Generated Content Campaigns Generation Brand Identity 59

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Oktopost

APRIL 21, 2022

We’ll also help you build more effective social listening practices that will help you understand how your brand is perceived by others and how to use social listening for content creation. Find Great User-Generated Content. Sharing content related to the company or brand. Private messaging brand or company accounts.

Content 118

Content User-Generated Content FAQ Social Media 118

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Brand Identity 141

Brand Identity Branding Eye-Tracking Social Media 141

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. unique users in the UK. jxrdanhames m.A.A.d

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. Once done, upload the video , add a caption, hashtags, and thumbline, and invite people to collaborate. Businesses or creators can not tag products while scheduling reels with Meta. Click on the “Create Reel” option on the homepage.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87