Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 127

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 127

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

Facebook 97

Facebook Digital Asset Management Tools Branding 97

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 105

Work Management Branding Brand Identity Customer Satisfaction 105

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Marketing AI Conversion Branding 84

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

B2B Marketing 136

B2B Marketing Branding Brand Identity B2B 136

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 136

Social Media Branding Brand Identity Media 136

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Marketing AI 85

Marketing AI Branding Brand Identity Planning 85

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Almost half of the world’s population is using social networks, and not just for socializing. Many people use social media to search for their favorite products/services/brands.

Tools 232

Tools Social Media Social Networks Work Management 232

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Branding Brand Identity 78

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. billion monthly active users as of 2023. billion users in 2023.

Viral Marketing 62

Viral Marketing Word of Mouth Branding Brand Identity 62

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

Linkedin 110

Linkedin Personalization Branding Brand Identity 110

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

NOVEMBER 10, 2022

In this article, we’ll explain how to write an effective social media bio by sharing best practices and examples from each of the most popular networks to help you really nail it. It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count.

Social Media 92

Social Media Branding Brand Identity Media 92

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Share the Award News with Your Existing Network. Awards are also fun! We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Excelsior Research

SEPTEMBER 28, 2022

Brands engagement increasing by Instagram reels. But how Brands engagement increasing by Instagram reels? Brands engagement increasing by Instagram reels. But how is it that Brands engagement increasing by Instagram reels? Do other social media networks have exact same option? September 28, 2022. Make it viral!

Branding 52

Branding Brand Identity Viral Marketing Social Media 52

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. The way consumers engage and evaluate brands online is constantly evolving.

Social Media 133

Social Media Marketing AI Media Branding 133

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 113

Work Management Marketing AI Branding Brand Identity 113

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. On TikTok, the hashtag now has over 97.2

Branding 98

Branding Brand Identity Budget Programs Communities 98

Navigate the Channel

JUNE 21, 2023

Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. For example, awareness goals might include raising brand recognition or educating your audience. Is it outdated?

Paid Content 65

Paid Content Trade Show Branding Brand Identity 65

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Content Marketing Institute

DECEMBER 10, 2018

HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update. Just as on other social networks, hashtags aid in discoverability. Look at some of those hashtag communities.”.

Linkedin 104

Linkedin Peer-to-peer Branding Brand Identity 104

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Content Standard

JUNE 25, 2019

Social media is the cornerstone of most branded marketing strategies. In other cases, social networks have their own restrictions on advertisers, independent from what federal and state law says. Here are some of the ways brands can work around all this red tape and use social media marketing as a means to generate ROI.

Social Marketing 96

Social Marketing Trends Advertising Agencies Paid Search Agency 96

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Contently

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Advertising Channels 167

Advertising Channels Marketing AI Branding Brand Identity 167

Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Popular Halloween hashtags for the 2022 spooky season. Crunchy leaves.

Social Media 115

Social Media Tagging Broadcasting Communities 115

Brandpoint

JUNE 1, 2022

Brand awareness is how familiar people are with your brand, as well as the products or features that distinguish your company from competitors. It’s crucial for getting your brand’s name out there, growing your audience and earning loyal customers or followers. My Level One brand awareness tactics are: 1.

Ideal Customer Profiles 77

Ideal Customer Profiles Branding Brand Identity Planning 77

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 88

Social Media Branding Brand Identity Media 88

SocialPilot

FEBRUARY 21, 2024

Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. You’ll learn how much it costs to promote your brand through the creators based on the audience size and engagement rates.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 92

Customer Surveys Branding Brand Identity Paid Search Agency 92

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice.

Keywords 98

Keywords Template Analysis Barriers 98

Huptech Web

DECEMBER 2, 2022

How Does User Generated Content Really Affect Brands? Brands Using UGC for Their Benefit. Content is king, and brands understand well that content plays an important role in a company’s branding. Customers can trust a brand only when they feel it is authentic and has a good experience with its product and service.

User-Generated Content 52

User-Generated Content Generation Branding Brand Identity 52

Brightedge

FEBRUARY 9, 2021

A brand marketing strategy encompasses everything from your color scheme and logo to the interactions and experiences consumers have with your brand, your products and your services. While building the elements of your brand marketing strategy, ask yourself the following questions. What are our brand values? Consistency.

Marketing & Strategy 64

Marketing & Strategy Marketing Strategy Planning Branding 64