Stevens & Tate

APRIL 7, 2021

Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels.

Storytelling 69

Storytelling Examples Brand Identity Branding 69

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Zoominfo

AUGUST 26, 2019

Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands. Customers buy — and continue to buy — from brands they’re emotionally connected to. years), and will recommend brands at a rate of 71% ( source ). years (compared to 3.4 years (compared to 3.4

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Webbiquity

MARCH 10, 2020

The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. Storytelling is a big one. Customization is another important element.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Stevens & Tate

MAY 12, 2021

Your brand identity goes beyond your name, logo, and the products or services you provide. A brand identity is all-encompassing: it also includes your goals, your beliefs, and the feelings you elicit from your audience. To create a strong brand identity, you need to create a narrative that’s consistent across all channels.

Storytelling 64

Storytelling Examples Brand Identity Branding 64

Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Stevens & Tate

NOVEMBER 4, 2022

Generation X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. However, this generation has impressive buying power and are essential to consider when determining how to tell your brand story. Why is Generation X Important?

Generation 95

Generation Brand Identity Branding Ethics 95

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

B2B Digital Marketer

MAY 11, 2023

Unlock the Power of Authentic Branding and Simplified Messaging to Skyrocket Your Sales Success In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

FMG Suite

FEBRUARY 2, 2021

Though it is millennia later, these principles are still the key to successful digital marketing and brand growth. . In the beginning, stories were mostly about survival, lessons we needed to pass down from generation to generation. Marketing is simply another form of storytelling. Digital storytelling spreads.

Storytelling 98

Storytelling Word of Mouth Ad Exchange Trust Marketing 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

Storytelling 126

Storytelling Broadcasting Marketing Automation Services Search Marketing 126

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Martech

FEBRUARY 5, 2024

IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are nonsensical or altogether inaccurate.

Marketing AI 100

Marketing AI Generation Peer-to-peer Ad Frequency 100

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Stevens & Tate

NOVEMBER 25, 2022

When vetting brands, consumers often look far deeper than the simple surface messages that portray a company. In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo.

Brand Identity 122

Brand Identity Branding Storytelling Buyer Personas 122

Sage Marketing

APRIL 4, 2023

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” A brand is not a logo or a catchy slogan, as many people often think. A brand is a story. Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.” A brand is not a logo or a catchy slogan, as many people often think. A brand is a story. Any B2B company that doesn’t have cohesive branding isn’t going to stay in someone’s mind for very long.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Marketing Insider Group

MAY 5, 2020

Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Shouldn’t my brand story be about my company?”. Brand conversations should do likewise. Branded content marketing , therefore, should start with the customer. Wait a minute!”

Brand Identity 264

Brand Identity Branding Paid Search Agency Impressions 264

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. Let’s start out with the basics.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Marketing Insider Group

SEPTEMBER 29, 2020

Content marketing is absolutely essential to travel companies who can use the power of storytelling to tempt new customers to book a trip to somewhere new and exotic. Get started today–and generate more traffic and leads for your business. The Journal by Intrepid Travel. Four Seasons Magazine. Your Company Blog?

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. What Is Brand Storytelling?

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Three Ingredients for Brand Narratives.

Storytelling 84

Storytelling Social Media Effectiveness Media 84

Only B2B

MARCH 20, 2024

Must Read: How to Generate More Qualified Leads with MQLs HQLs (Highly Qualified Leads): These leads exhibit a stronger buying intent and are closer to making a purchase. They might lose interest or find the content irrelevant, leading to a negative perception of your brand. HQLs, however, engage more deeply with your brand.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. Watch the Full Episode.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Content Standard

NOVEMBER 11, 2016

To some extent, the process worked, and it was comfortable for the brand’s leadership. So it was discomforting to the brand’s senior leadership when their marketing team and myself suggested that if they wanted to continue to scale their audience, they would need to begin offering something beyond ads and products.

Marketing Budget 94

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 94

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. Position your brand as the story’s wise guide – think Yoda.

Conversion 340

Conversion Brand Identity Branding Marketing Management 340

Biznology

DECEMBER 15, 2014

It has generated discussion and debate. It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. This controversy has captivated the attention of millions, generating a considerable force of armchair detectives keen on answering it.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Contently

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. At SmartBug, we understand the challenges you face when it comes to increasing brand recognition, and we're here to help. What Is Brand Recognition?

PR 98

PR Brand Identity Branding Loyalty 98

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1 Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Heinz Marketing

APRIL 27, 2022

Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . What is Personal Branding? Your brand is your reputation, especially as many individuals express this to be the foundation of their career. .

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95