ClearVoice

JULY 12, 2021

A futurist is a kind of social scientist who advises brands about the potential shape of the future. That’s where the futurist’s capacity to forecast comes in, and fortunately, it’s a skill anyone can develop. How can you #forecast the business developments ahead like a #futurist? What is forecasting? What is a futurist?

Forecasting 126

Forecasting Business Lead Ranking Terms and Conditions 126

Sprout Social

SEPTEMBER 23, 2021

Even major brands are taking note. 3 trend forecasting tips for retail brands. Keeping an eye out for relevant social media trends that align with your brand is a full-time job (or department) in itself, but we know a lot of brands aren’t there yet. 3 social-first fashion trends that made waves in 2021.

Forecasting 127

Forecasting Social Media Trends Media 127

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. Forecast Forge ). If you need a refresher on when to use forecasting in general, and concepts like confidence intervals, refer to the original article linked above.).

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

Adobe Experience Cloud Blog

MARCH 5, 2021

How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. This is the year when forecasting and planning need to look beyond the quantitative. But in 2020 it has been tough. Impossible, even. 2020’s data is useless.

Forecasting 69

Forecasting Thought Leadership Custom Publishing Paid Search Agency 69

Bluetext

JANUARY 5, 2024

There are infinite benefits in streamlining these services in an integrated way, some of which include cost-effectiveness, consistent brand messaging, efficient resource allocation, and enhanced data analysis. The post 2024 Future Forecast appeared first on Bluetext. Contact us today.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

Champion Communications

DECEMBER 15, 2023

With the instantaneous nature of social media, crises can escalate rapidly and have severe implications for brands and individuals. The post The Power of PR Campaigns: Forecasting the Future of PR in 2024 appeared first on Champion Communications. Looking for more PR insights?

PR 62

PR Forecasting Campaigns Analysis 62

Bluetext

JANUARY 29, 2024

Check out our recent work with Obrela , a world-class cyber security provider, who came to Bluetext for support in updated brand, logo, messaging, website, and video to connect with technical and executive-level audiences. Read our blog on the 2024 Future Forecast from Bluetext.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

KoMarketing Associates

OCTOBER 15, 2018

Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S. Search platforms, agencies and brands are applying ever more sophisticated artificial intelligence techniques to improve targeting, messaging and conversion.

Paid Search Agency 123

Paid Search Agency Forecasting Social Media Search Marketing 123

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation. Why we care.

Brand Identity 115

Brand Identity Branding Forecasting Social Media 115

Top Rank Marketing

JANUARY 12, 2024

Social Media Today What Does Brand Authenticity Mean to Consumers? The post Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B appeared first on B2B Marketing Blog - TopRank®. MarketingCharts How to Leverage Pinterest’s Predictions for 2024.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

QuanticMind

APRIL 26, 2019

Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. PPC forecasting gives you hard numbers to prove the value of ad spend to those controlling the finances. Downloading Historical Data for Your Google Ads Forecast.

Forecasting 47

Forecasting Cost Per Click PPC CPC 47

ClearVoice

JULY 26, 2021

Thinking like a futurist could help you forecast the future success of your business. The wireless executive who combined Italy’s design aesthetic with his brand. “Strong ESG or sustainability credentials foster brand recognition, trust, and customer loyalty,” Raath said. Developing a futurist mindset.

Forecasting 52

Forecasting Business Paid Search Agency Enterprise Management 52

Rain: The Growth Agency

JUNE 16, 2022

The OTT advertising benefits today are very real for both brand and performance campaigns. The content below features an excerpt from the OTT Guide, Your Market on Demand. To view the full article, download the guide for free here.

Forecasting 52

Forecasting Advertisements Advertising Demand 52

Marketing Insider Group

SEPTEMBER 20, 2023

For example: Using a language AI software tool, a marketer could analyze customer reviews and brand mentions across the web, using features that allow them to see patterns and trends around sentiment. It can be used to see how specific campaigns or product launches are received, or just to track overall brand sentiment over time.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

KoMarketing Associates

APRIL 19, 2023

This comes as they look toward maintaining their present success, rather than forecasting future outcomes. Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Marketing Insider Group

MARCH 25, 2024

A recent survey found that 81% of customers say they need to be able to trust the brand they buy from. Invest in good security measures to prevent data breaches, which can be a nightmare for your brand’s reputation. Predictive Analysis Use your database to forecast future trends or behaviors.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Litmus

JANUARY 29, 2024

If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. 76% of buyers expect personalized attention because they understand that tailored experiences reflect a brand’s commitment to understanding their needs and preferences. Need email inspo?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Webbiquity

FEBRUARY 16, 2023

Podcasts have become a popular channel for promoting B2B marketing thought leadership, improving brand awareness, and networking with clients. Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

FEBRUARY 27, 2024

It also provides predictive analytics forecasts based on data across all of Klaviyo’s customers. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. The AI is informed by customer data and product data within the business. AI capabilities.

SMS 111

SMS Marketing Automation Services Forecasting User-Generated Content 111

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Experts are forecasting Meta to report $36.1 Why we care. billion in ad revenue.

Cost 109

Cost Advertisements Advertising Automation 109

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. Fig 1: Consumer sentiment word cloud.

Differentiation 108

Differentiation Research Branding Brand Identity 108

Marketing Insider Group

MARCH 13, 2023

Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business. By sharing engaging, authentic content via The Forecast , Nutanix has grown their audience with organic SEO , social distribution, paid media, and free subscriptions.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Much of the growth is driven by large consumer brands. over the coming years.

Marketing Management 108

Marketing Management Marketing Budget Budget Programs Forrester 108

Content Standard

MARCH 1, 2018

It’s great news for a brand that has been mired in bad PR about its role in fake news and the scourge of Russian bots. Snapchat was able to broaden its revenue base while making its ad products more affordable for brands to purchase, which signals a positive outlook for its ability to capture a mainstream marketing audience.

Forecasting 40

Forecasting Twitter Allocation Branding 40

Convince & Convert

DECEMBER 10, 2015

Forecasting for the Future. Forecasting the marketing trends of 2016. “These business personas and this idea of branding are historical ideas that come from the days when we thought that what we physically show people creates the brand in their head. In This Episode.

Forecasting 78

Forecasting Marketing & Strategy Planning Marketing Strategy 78

Marketing Insider Group

SEPTEMBER 28, 2020

Putting some extra effort into thought leadership content can help to grow your brand and build trust with your audience. Nutanix The Forecast. Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. Avoid direct sales messages in this type of content.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Lead Forensics

APRIL 16, 2024

Get ready to leverage data-driven insights, improve forecasting accuracy, and become a sales superstar in the age of AI. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

OCTOBER 12, 2023

Zefr ’s AI-powered Brand Suitability Solution is now available across Facebook and Instagram Reels. Zefr ’s AI-powered Brand Suitability Solution is now available across Facebook and Instagram Reels.

Multivariate analysis 119

Multivariate analysis Forecasting API Paid Search Agency 119

Martech

APRIL 23, 2024

apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. In 2022, the brand opened its first five retail stores. True Classic customers can order from 192 countries — the company is a truly global brand. We help them convert with a promise, and then manage satisfaction and experience.”

Enterprise Management 105

Enterprise Management Purchase Work Management Marketing Management 105

Martech

JANUARY 29, 2024

The CDP Institute is forecasting below average growth in revenues for 2024, $2.5 Most brands with sufficient digital maturity to extract value from a CDP must by now have considered implementing one. Strong growth surely requires more brands to ascend the digital maturity curve. billion, up from $2.3 billion in 2023.

Forecasting 112

Forecasting Trends Resources Features 112

Aberdeen

FEBRUARY 1, 2019

Lewis Gersh, CEO of PebblePost, suggests that brands double down on their efforts and couple their digital marketing with traditional tactics such as sending direct mail informed by verified intent data. The post Headline Roundup: Intent Data Forecasts, Spend Concerns appeared first on Aberdeen.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

Lewis Gersh, CEO of PebblePost, suggests that brands double down on their efforts and couple their digital marketing with traditional tactics such as sending direct mail informed by verified intent data. The post Headline Roundup: Intent Data Forecasts, Spend Concerns appeared first on Aberdeen.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Top Rank Marketing

DECEMBER 15, 2023

MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

AUGUST 22, 2023

If your brand is interested in finding out more about CTV, explore MarTech’s ongoing coverage here. Promising forecast for YouTube. billion, according to GroupM’s mid-year forecast. CTV ads have been exploding in popularity as more TV watchers cut the cord and adopt streaming services. The Google-owned platform generated $1.4

Spending 98

Spending Paid Search Agency Allocation Ads 98

SmartBug Media

SEPTEMBER 14, 2023

This is especially frustrating after you spend hours making predictions, analyzing reports, and forecasting sales to estimate your stock needs. Inventory overstock results from a business buying more of a product than it can sell, which is most often a result of poor forecasting quality.

Marketing & Strategy 75

Marketing & Strategy Marketing Strategy Work Management Planning 75