Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Content Standard

JULY 7, 2017

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Developing new content strategy seems to require more technical knowledge every day. Image attribution: Eli DeFaria.

Focus Group 58

Focus Group High Quality Lead Conference Planning 58

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency. Always emphasize value Branding is a promise of value that tells people why they should do business with a company.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Branding 103

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

ClearVoice

DECEMBER 13, 2018

The photo-sharing app has become one of the most popular social media platforms, especially for brands. As a consumer, I follow multiple Instagram brands and influencers to receive inspiration on home decor, fashion tips, and the healthiest Whole-30 recipes to try and cook, which usually end up as a Pinterest fail. More than 34.8%

Focus Group 79

Focus Group Stats Studies Profiling 79

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Lay the foundation: Brand positioning. Build the walls: Integrate brand into your product story.

Branding 126

Branding Brand Identity Ad Building Work Management 126

Contently

SEPTEMBER 17, 2021

They leaned in to the brand’s philosophy and took it to the next level. ” The brand also moved to source all materials from raw trade resources, helped lead the fight for GMO labeling, and committed to becoming a zero-waste organization. What focus group or marketing agency would ever come up with it?

Advertising Agencies 193

Advertising Agencies Branding Brand Identity Paid Search Agency 193

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Lead Scoring 129

Lead Scoring Lead Ranking Effectiveness Branding 129

Hubspot

JULY 6, 2021

While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms can increase revenue by up to 23% ? Plus, consistently presented brands are 3.5 Needless to say, branding is important for your business to succeed.

Branding 101

Branding Brand Identity Lead Ranking Differentiation 101

Webbiquity

FEBRUARY 17, 2022

Using traditional marketing helps you to reach people who don’t spend a lot of time online—as well as increase brand exposure among those who do. Hiring an agency to help fine-tune your messaging or expand your brand exposure is a smart step. Don’t Forget About Focus Groups. Focus groups are there to help you.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

ClearVoice

AUGUST 27, 2020

10 ways teamlancing has reshaped branded video. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore. Pieces that have been reworked a hundred times and focused-grouped and tested before general release may just not be worth it anymore.

Video Marketing 105

Video Marketing Branding Brand Identity Paid Search Agency 105

Walker Sands

MARCH 21, 2023

Does your brand need to refresh its visual identity or create more focused messaging? A rebranding initiative can take your brand to the next level, but it can also create certain risks. With so much at stake, it’s important to understand how to evolve your brand while protecting its core elements.

Branding 52

Branding Brand Identity B2B Acquisitions 52

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Branding Brand Identity Work Management 52

Metadata

JANUARY 15, 2024

Whether you like it or not, most of the people who will buy from you over the next five years aren’t in the market for your product right now, and that’s ok…as long as you have brand awareness ads running to create those memories and influence their buying decisions down the road. In a few words: When memories fade, so do sales. “To

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Branding 52

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

It’s imperative to your brand and your marketing’s overall success. When it comes to your brand, it can also be a curse. Because while data can tell you the aggregated story of the people who interact with your brand, it can also entice you to make myopic decisions based on numbers alone. Following Data to a Benign Brand.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Webinar Metrics Branding 134

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 92

Customer Surveys Branding Brand Identity Paid Search Agency 92

Marketing Insider Group

JANUARY 3, 2023

You must stick to your brand promises and remain reliable throughout the relationship. If you fail to do so or constantly change your brand, you’ll naturally lose trust with existing customers and stall trust-building with prospects. And just because your client signed a contract, doesn’t mean trust is a guarantee.

Marketing & Strategy 343

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 343

SendX

JULY 1, 2021

You’ve done some Google searching and scrolled through your favorite brands on Instagram. Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. Imagine you’re a consumer on the hunt for a new pair of sneakers. In today’s world, consumers have an abundance of choices.

Business 354

Business Template Customer Satisfaction Analysis 354

ClearVoice

MARCH 19, 2021

What is brand awareness? Brand awareness is consumers generally knowing of a brand, i.e., being familiar with the name. This is the first level of brand awareness. Beyond that, it’s consumer familiarity with the brand’s products and the category it’s in, and being able to differentiate the brand from others like it.

Branding 59

Branding Brand Identity Paid Search Agency Mobile Advertising 59

Contently

JANUARY 4, 2017

The New York Times—a late entrant into the native ad game in January 2014 —has grown its native ad shop, T Brand Studio, into a 100-employee operation that pursues full-service agency deals. Most brands have made native advertising a key part of their repertoire—even as the price tag goes up. Insist upon clear labeling.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Tomorrow People

NOVEMBER 25, 2021

Capturing the voice of the customer is more than just monitoring what people say to you about your brand. However, B2B companies shouldn’t neglect what customers say about their brand either. In fact, 52% of B2B buyers say they’re definitely more likely to purchase from a brand once they’ve read their content. Focus groups.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Hinge Marketing

JUNE 19, 2017

The answer lies in brand research. Let’s explore some of the most common questions about brand research and how it can help firms get ahead. What is Brand Research? To answer this question, we first have to nail down a definition for “brand.” In short, your brand is the product of your reputation and your visibility.

Research 75

Research Work Management Marketing Management Branding 75

Vidyard

MARCH 15, 2017

Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. When brands get the message wrong, those errors often surround gender, racial, or cultural stereotypes. The video presents a focus group filled with real millennials, not actors.

Video Marketing 104

Video Marketing Branding Brand Identity Paid Search Agency 104

Content Standard

MAY 22, 2019

Here are some best practices to keep in mind when generating examples of original research for marketers, so that your brand is sure to see the greatest results for its efforts. Define the Focus and Goal for This Original Research. Are you hoping to get more details on your brand’s promoters, passives, or detractors?

Research 101

Research Sample Planning Branding 101

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” It serves as an umbrella for your company’s positioning, brand, messaging, and content. .

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

The Marketing Blender

APRIL 11, 2023

What is a brand messaging framework? Creating a brand messaging framework is a way to ensure that your company’s brand message is consistent and effective across all channels. Your brand messaging framework should include your value proposition, brand voice, and target audience, among other things.

Effectiveness 40

Effectiveness Branding Brand Identity Touchpoints 40

Bluetext

AUGUST 7, 2023

An organization’s brand voice is how they communicate its mission, value, and impact to audiences through various channels – press release announcements, interviews with reporters, social media sharing & engagement, advertising campaigns, event presentations, research reports, etc.

Advertising Agencies 27

Advertising Agencies Branding Brand Identity Paid Search Agency 27

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Carve Out Your Niche of Expertise.

Personalization 69

Personalization Ad Building Tips Branding 69

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. A sort of sci-fi/satire/comedy-gone-wrong, it followed a group of characters as they navigated and poked fun at many of the campy staples of science fiction and horror films. The Building Blocks of Long-Form Brand Entertainment.

Branding 91

Branding Brand Identity Top of Funnel Content Marketing 91

Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. That requires a clear declaration of what your brand stands for.

Paid Search Agency 142

Paid Search Agency Branding Brand Identity Social Media 142

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. He goes on to argue that product and supply chain innovation should be the focus, with the CMO evolving into “the COO or SVP of supply chain.”

CMO 52

CMO Enterprise Management Planning Work Management 52

Outbrain

NOVEMBER 29, 2020

It’s called brand awareness. Read our marketer’s guide to brand awareness and see how you – like Coke – can use the power of recognition to inspire sales. What is brand awareness? Brand awareness is a measure of how well people recognize a brand or business by its name, logo, or other defining feature.

Branding 49

Branding Brand Identity Paid Search Agency High Quality Lead 49

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Take the scenario of an innovative engineering-focused consumer products company looking to develop a new brand proposition for the market. It’s time to move beyond these outdated tactics.

Marketing AI 110

Marketing AI Research Paid Search Agency Customer Surveys 110

Buzz Marketing for Technology

DECEMBER 15, 2011

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. But only 0.2

Branding 100

Branding Brand Identity Analysis CMO 100

Content Standard

MARCH 9, 2017

It’s a lesson that’s just as true for objects with mass as it is for marketing audiences—and brand marketing professionals who have to constantly contend with audiences that hate to sit still. Brands with services and products tied to life stages are viscerally aware of this fact. Consider those financial brands again.

Trust Marketing 86

Trust Marketing Branding Brand Identity Planning 86

Content Standard

JANUARY 3, 2019

The main benefit of a brand-hosted community is the participatory experience your audience enjoys. Even when they respond, the conversation is still initiated and owned by your brand. Every brand wants the kind of customer who is empowered to self-educate. Deeper brand loyalty. Communities as Content. Addressability.

Communities 76

Communities Peer-to-peer Branding Brand Identity 76